The Yaag Project

Rand Fishkin opens up on what makes a marketing flywheel work, what to look for in a partner when you discover synergies, what does he mean by audience intelligence, the logic that goes into challenging the marketing status quo and managing the customer attention economy. This one is a real master class.

Darryl Praill is someone who started his career as someone who wrote code for 5 years, then did door-to-door selling, then went on to become the VP of marketing, then the CMO of Vanilla soft and now their CRO. So, Yaag and Manish got on to exploring marketing career paths available for people with specific interests, and we wish you don't miss this nuggets of wisdom from Darryl.

Andrus Purde, the CEO of OutFunnel joins Yaag and Manish in this episode to discuss the revenue marketing journey. He shares his views on how he would approach revenue ops when the company is small and as it matures, why revenue accountability isn't a common phenomenon yet, and a lot more.

Scott Vaughan, the Chief Growth Officer at Integrate joins the ABM Conversations podcast to share his insights and expertise on how to market to an enterprise audience.

He shares how:

1. An organization can move from automation to orchestration

2. What's an oxbow that SDRs could effectively use

3. How marketing to enterprise is different from marketing to SMBs

4. Why very few companies are able to have their engine 'always-on' to capture data across the customer journey, and lot more.

This is an exclusive episode on sales. Belal Batrawy joins Yaag and Manish to discuss how one can elevate the thought process around sales.

He shares:

1. How one can step aside from scheduling the needless weekly meetings,

2. The logic behind how despite sales don't hitting quota, certain companies hit the revenue quota anyway

3. The trainable and non-trainable sales skills

4. Why certain prospects don't move beyond the status quo, and more.

In this episode, Anand Thaker, the Midas of Martech and the man-behind the screens for the Martech Landscape joins Yaag and Manish to discuss the 1-1-1 framework to drive meaningful results from ABM programs. Anand shares stories of how small things have a cumulative effect on landing a large sized deal, what story counts at the board level and more.

As you know, a marketing moat is the ability of your brand to outperform the competition in terms of revenue and customer mind share. In this episode Yaag and Manish discuss how you can build a marketing moat, and also share some amazing examples in the world of technology who managed to do that really well.

In this episode, David Wachs, the CEO of Handwrytten joins Yaag and Manish and shares how handwritten letters can be used to build stickiness and an emotional bond with your customers, especially in a B2B scenario. He shares how much personalization makes sense, extending beyond the seasonality and more.

In this episode, Yaag and Manish talk about how 2020 has officially proved to become the year of virtual videos and webinars, to the extent that we are now going through a webinar fatigue or Zoom fatigue.

Though webinar is still going strong, should webinars be a lead generation channel? Should it always be a standard 60 min one way presentation and not be conversational?

Hear them out and see if you agree on when webinar makes sense and when it doesn't.

In today's episode, Scott Brinker joins Yaag and Manish to throw light on some interesting questions such as:

1. How are organizations re-aligning their martech stack in the current scenario?

2. Are we headed towards more point solutions or more ecosystems?

3. 4 types of product integrations

4. Bullyware, and more!

And then a set of rapid fire questions. You are in for 40 mins of in-depth information, to takes notes from!