The Yaag Project

Aligning or integrating marketing and sales is an age old problem. There are often questions such as - can technology solve the alignment issue? What's the cost of non-alignment? What are the steps involved in integrating marketing and sales? Jeff Davis joins the show with Yaag and Manish, and answers these questions from his experience.

In this episode, the world's no.1 gamification expert Yu-kai Chou joins Yaag and Manish to discuss how one could use Octalysis Framework and it's 8 core drives (his proprietary actionable gamification framework) in B2B marketing scenarios. If you are anywhere even neat the realm of marketing, do not miss this episode.

We are almost in mid 2020 and a lot of people say that content gating is dead. And yet gating content has always been an important asset for several marketing teams. In this episode, Yaag and Manish get deep explore to see if you should be gating or not? When should you gate and when not to?

Ferrying across the rivers of Sydney, Matt Barnett the CEO of Bonjoro discovered that videos can play a huge role across customer acquisition, on-boarding, customer engagement, and more. In fact, he still shoots short live videos on the fly to welcome his customers personally. Hear from the man himself on "using videos for growth"

It is one of those topics that is not only useful for our regular listeners (B2B sales and marketing professionals), but also for our favorite people outside this periphery — the HR! 🙂

Yaag and Manish discuss what's currently broken in the e-hiring process (that is ramping up given the COVID situation globally), the need to use technology better and the tools that can possibly help you.

From coupons, to loyalty, to customer acquisition and product adoption, there is gamification in everything. One of the brightest minds in the world of gamification - Sumit Kumar Singh joines Yaag and Manish to discuss how gamification can be put to use in B2B marketing.

Marketer’s aren’t one trick pony. We have a lot of things going on in the side that we do it for several reasons such as personal brand building, pure passion, revenue and so on. But, the options we now have to promote these have come a long way compared to 5 years ago. What are the options and how can we do it better? And that's what Yaag and Manish discuss in this episode.

In this episode, Brooke Sellas - the founder and CEO of Bsquared Media & the co-host of the famous podcast Marketing Companion, joins Yaag and Manish to discuss paid advertising. Dip into the episode to understand the nitigrities of paid advertising and how to look at it in these trying Covid19 times.

For a long time, product-led growth has been looked at, purely from the angle of in-product marketing and selling version upgrades. But what is the core essence of it and how can you make your product the center piece of your growth strategy? That's what Yaag and Manish discuss in this episode.

We all have come a long way from blogging as a form of content to now seeing content in all formats across text, audio and video. In this episode, Yaag and Manish, who have dabbled all forms of content, set out to discuss the role of podcast in the marketing journey.