The Yaag Project

In this episode, Yaag and Manish discuss 'social selling', a topic that is often misunderstood and misrepresented. They go on to discuss how social selling can be effectively used in your ABM strategy.

Chris Walker, the founder and CEO of Refine Labs joins Yaag and Manish in this episode and opens up his views on:

1. The way attribution happens in content marketing today

2. Why it is high time for marketers now to find a better place than events and tradeshows to spend their marketing budgets

3. Why a lead shouldn't be going to an SDR and instead to an AE, and so on.

This episode is sure to make you think on how you are practicing marketing today.

Nicholas Scalice, the host of the Growth Marketing Toolbox podcast and the founder of Earnworthy, joins Yaag and Manish on this episode to discuss his journey from chasing criminals to chasing leads and landing pages. And he also shares how his favorite growth marketing tools, his choices in marketing over a rapid fire round and more.

If you are in the SaaS content marketing world, you may or may not agree with what the title calls for. In this episode, Yaag and Manish discuss how the push to content subscription impacts consumption, and what can be done to improve the content experience in real time.

Jimmy Daly, the ex-VP of Growth at Animalz, joins Yaag and Manish on this episode to discuss his views on how his time on sales calls impacted his content marketing journey. And he also shares how he has always been working remote since 2013 and cannot think of another way of working.

Several aspects of what we know as modern sales and marketing, goes way back in history. It's an evolution of the persuasion tactics that the Greeks, the Romans, the Chinese, and the Indian scholars used hundreds of years ago. Yaag and Manish throw light on some of those strategies that we use even today.

Louis Grenier, the host of Everyone Hates Marketers Podcast joins Yaag and Manish, to discuss some pressing questions such as 'Should marketers be obsessed with best practices?', 'Our obsession with marketing trends', and a lot more on the factors contributing to bad marketing.

Sangram Vajre joins Yaag and Manish in this episode to give us the context of what happens when you flip the marketing funnel. Give this episode a listen to takeaway his insights, experience and specific case stories on using ABM to build relationships, trust and translate it to revenue.

We are in an unprecedented time where the marketing budgets are coming down by the day, and there are no ad budgets. But as marketers, regardless of the situation, our show must go on. In this episode, Yaag and Manish discuss how can we leverage the power of organic content in such situations.

Most companies have invested on a CRM, some marketing automation tools, sales intelligence tools and also analytical platforms. On top of this, does it really make sense to invest on an ABM tool? That's what Yaag and Manish explore in this episode.