The Yaag Project

In this episode, Yaag and Manish discuss how email marketing isn't dead as some pop culture claims. In fact, they talk about the 12 reasons why email marketing is here to stay, including opportunity to build 1:1 relationships, cost-effectiveness, beating algorithms, and more.

Why are Yaag and Manish, saying this? We all like to be data driven, especially we want to convince our internal teams and decision makers on taking a particular direction. We want to spend our resources on that one channel which would give us better returns and double down on it. So, are there any down sides?

In this episode, Yaag and Manish discuss if scalability is important for all businesses? The best of breed companies originally were never meant for scaling, for instance, companies like AirBnB, Stripe, etc. When does scale come into the picture?

As marketers, we understand that for two companies competing in the same product line - what works for them and what they invest on are completely different. How much of it based on deductive reasoning, and how much of it is open experimentation? That's what Yaag and Manish discuss in this episode.

Yaag and Manish get discussing what it means to scrapping publicly available data and using it for marketing. Where does it stand in terms of personalization and privacy? Who owns the data? And a lot more..

In this episode, James Spurway, the Australia born, Singapore settled -startup advisor, investor and mentor who has led and invested in a portfolio of companies since 1994 joins Yaag and Manish to discuss the role of a fractional CMO, market-product fit, what it takes for your MVP to come good, and more...

This interesting episode covers the much dreaded attribution issue in a typical marketing and sales life cycle. Too many times, we miss the set of touch points that contribute to the ultimate conversion and that is what Yaag and Manish explore in this episode.

Today, Yaag and Manish explore the process of getting your first customer organically. This comes from a startup viewpoint where you don't have customers for your other products, to whom you are trying to up-sell your new product. This about starting fresh.

In this episode, Yaag and Manish discuss the role of LinkedIn in your account-based marketing strategy. They discuss the fundamentals of ABM and where exactly you can leverage the power of LinkedIn in your ABM life cycle.

This is a topic of debate for most B2B organizations, should we still continue outbound? Especially in the GDPR, CCPA and PDPB era? In this episode, Yaag and Manish discuss how marketers need to adapt and integrate inbound and outbound reach out strategies for meaningful outcome.