At the end of a year or at the very beginning, we come across far reaching or even apocalyptic marketing predictions about what all will be dead this year :) The only thing that never dies is the prediction itself. That said, in this episode we discuss what marketing may realistically look like (without any self-benefiting prediction or promotion).

In this episode, Yaag and Manish tackle the much debated topic of personalization vs. privacy. The question is - how much is too much? And interestingly, a lot of companies are stuck between the two and end up going neither ways. How do we do get personalization right, ethically? That's what this episode is all about.

There are two key parts to content marketing for B2B organizations:

1. Content production 2. Content consumption.

In this episode, Yaag and Manish discuss the ebs and flows of content marketing in a B2B set up.

Welcome to “ The ABM conversations” podcast. A podcast specifically for B2B marketers.

This is not an interview only show, we discuss strategies and on the ground tactics to drive product adoption, improve conversion, increase engagement and everything in the world of B2B marketing and ABM.