Nate McCoy shares lessons learned from 30 years of software development in Ad Tech

Discussion with Randall Rothenberg on the current fragmentation of the publisher value chain and historical parallels

Peter Naylor shares a short story about the importance of running effective advertising campaigns and chickens being sent to the slaughter

JoAnna Foyle discusses opportunities for different revenue streams for small publishers and creators

Matt Gay, expert in Ad Operations, discusses tactics to improve your ad revenue as a publisher and campaign effectiveness as an advertiser

#yieldmanagement #adops #digitalmedia

Lessons learned about Yield Management related to a Rate Card update for a New York publisher

Peter Naylor, former Sales Leader at Hulu, Netflix and Snap discusses different video advertising strategies. Different types of video advertising. How video content owners should maximize the value of their assets.

Paul Lewis discusses Top-Down and Bottom-Up Pricing. The best way to benchmark in Digital Media. Pricing New Product Introductions.

Simon Halstead discusses key programmatic advertising trends, including Curation

Tim Stephens discusses some of the challenges and insights from his many years as a Programmatic Supply Specialist in Digital Advertising