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Karina Whiteford on finding herself in sports marketing.
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Karina Whiteford on moving from being an undergraduate to working in the industry.
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In this episode Zac sits down with Karina Whiteford who is currently working as the Head of Marketing at Collingwood Football Club.
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Scott Koslow on career and life advice
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Scott Koslow on what conferences to attend
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Scott Koslow on the importance of stories in academic publications
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Scott Koslow on what makes an excellent reviewer
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Scott Koslow on avoiding price promotions and getting great advertising
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Scott Koslow on advertising and price promotions.
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From the publisher's feed
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted…