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Scott Koslow on advertising and price promotions.
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Scott Koslow on scanner panel data and predicting consumer purchases.
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Scott Koslow on his fascination with advertising and academia.
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Scott Koslow on the similarities in academia across the globe.
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In this episode, Zac Anesbury sits down with professor Scott Koslow. Scott Koslow is currently professor of marketing, Macquarie University. Scott is a leading scholar in advertising creativity, strategy and effectiveness. They go deep into all sorts of topics, from the role of menotrs to work life balance, as professor Scott Koslow shares his thoughts and experiences.
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On today’s podcast Zac speaks with Professor Hervé Remaud. Hervé was visiting the Ehrenberg-Bass Institute with his Wine Marketing MBA class when we sat down to record this podcast. Hervé is the current Director of Kedge Global Executive MBA and Professor of Marketing and has published in top academic journals such as Food Quality and Preference and the Journal of Retailing and Consumer Services. He now lives in Paris with his wife, but being an academic, and one in Hervé's position means that he is constantly traveling to both India and China. We speak a lot about how Hervé accidentally found himself in marketing, with a chance encounter with Professor Larry Lockshin (who will hopefully be a podcast guest in the future). Isn’t it funny how life sometimes tells us where to go?!
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Zac talks with Professor Ashish Sinha while he was visiting the Ehrenberg-Bass Institute during his sabbatical. The thing that struck Zac was just how humble he is for someone so accomplished. While Ashish is an accomplished research Professor, his recent role within University of Technology Sydney (or UTS) was the Associate Dean (Research and Development) and that really steered out discussion. The two go into great detail about the history of business schools, the current state of play, and importantly where they will be in the future. As marketers who often sit within business schools, or are accompanied within an MBA - this is a useful discussion to be had.
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Zac talks with Professor Johan Bruwer of University of South Australia about what is is like being a research intensive Professor of marketing and how his experience being the CEO of a company employing over 300 people allows him to bridge the gap between academia and industry. Johan's career has focussed on wine marketing,
academic with a focus on industry, and he is a prolific publisher of wine marketing tourism, to the point of being the Editor of one of the leading journals in his field. We go into detail about conferences, collaboration, and publishing - so you have a real opportunity to learn from a leading academic in the his field.
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Did you enjoy the podcast? If so, please take the time to leave a show review on your podcast streaming platform. The short amount of time will increase traffic to the podcast and will allow us to gain access to more and more guests. Thank you!
Interested in sponsoring the podcast? Email [email protected]
Follow Zac
Twitter: https://twitter.com/ZacAnesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
ResearchGate: https://www.researchgate.net/profile/Zachary_Anesbury
Youtube: https://www.youtube.com/channel/UCuCwUZfsmcw5mD6y2o2xZYA?view_as=subscriber
TEDx: https://youtu.be/7IuocdXqf5Y
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Zac sits down with Dr Jason Pallant of Swinburne University to discuss Jason's strong psych background, his Mum’s famed statistical abilities (she literally wrote the instruction manual), and how he found his way into academia. During the podcast, we talk at length about being an Early Career Researcher and the joys of supervising and mentoring young brains.
***
Did you enjoy the podcast? If so, please take the time to leave a show review on your podcast streaming platform. The short amount of time will increase traffic to the podcast and will allow us to gain access to more and more guests. Thank you!
Interested in sponsoring the podcast? Email [email protected]
Follow Zac
Twitter: https://twitter.com/ZacAnesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
ResearchGate: https://www.researchgate.net/profile/Zachary_Anesbury
Youtube: https://www.youtube.com/channel/UCuCwUZfsmcw5mD6y2o2xZYA?view_as=subscriber
TEDx: https://youtu.be/7IuocdXqf5Y
Support the show
From the publisher's feed
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted…