Adriana Kaegi pioneered live streaming in 1998. Before most people even knew what the internet was, she was hosting interactive webcasts from a knitting factory in New York City, projecting cyber audience comments on the wall for the live audience to read. Everything that streaming has become today, she was already doing 30 years ago.
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In this episode Adriana breaks down what curiosity has taught her about staying ahead of trends, how she built partnerships with Getty, Shutterstock, CNN, and Yahoo, and what really cuts through the noise in a media world flooded with AI content. She also opens up about being a dyslexic thinker, why that turned out to be her superpower as a CEO, and the one place she absolutely refuses to use AI.
TIMESTAMPS
0:00 — How Adriana pioneered live streaming in 1998 when nobody knew what the internet was
5:44 — The moment she went from artist to entrepreneur and how business school shaped her
15:18 — How she became a partner with Getty, Shutterstock, and CNN
20:00 — Why being a dyslexic thinker is her superpower as a CEO
22:29 — The one place Adriana refuses to use AI
26:07 — How to stand out in 2026 when everyone has distribution
28:12 — Don't quit. If you're in the game, you can win it.
KEY HIGHLIGHTS
Curiosity Is the Key to Everything — Adriana has been ahead of every major shift because she stays permanently curious. The people who stop asking questions get left behind.
Distribution Separates the Seen From the Ignored — Great content on a personal channel is not enough anymore. Getting on MSN, Yahoo, and wire services turns a video into reach.
Be an Originator, Not a Follower — Everything on Instagram is repetition. Be authentic, be artistic, shoot it beautifully, and stop copying.
Dyslexic Thinking Is a Superpower — She sees the big picture while other people are still finding the puzzle pieces. Richard Branson believes every Fortune 500 needs one in the room.
Never Quit While You Are Still in the Game — As long as you are still in it, you can win it. The moment you quit, it is over.
Follow Adriana in socials:
https://www.instagram.com/adrianakaegi/
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