The Zen Mastery Podcast

Brian Fanale has helped generate over $60 million in sales and has been teaching coaches how to close since 2005. His clients are running $500K per month businesses and closing $50K packages. He is not selling theory. He is teaching what actually works.

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In this episode Brian breaks down the exact 5-step framework his team uses to close coaching clients without ever pressuring anyone, why 100% of the sale is made in the discovery phase and not the close, the psychology shift that separates the coaches who make it from the ones who quit, and the CALM framework for handling any objection without sounding pushy.

This is a conversation about closing more sales by selling less.

TIMESTAMPS

0:00 — How to make prospects sell themselves through questioning

3:20 — The mindset shifts around money and sales that changed everything

6:45 — Why coaches avoid sales and what actually solves it

9:20 — The 5-step framework: Introduction, Discovery, Transition, Invitation, Close

15:38 — Why 100% of the sale is made in the discovery phase

21:56 — Why you cannot sell coaching without an offer, no matter how good you are

26:03 — The C.A.L.M framework for handling objections without being pushy

32:25 — The follow up mistake almost every coach makes

43:35 — Will AI replace coaches? Brian's honest answer

KEY HIGHLIGHTS

People Love to Buy, They Hate to Be Sold — Get in their world with the right questions before ever mentioning your offer. That is where the sale actually happens.

100% of the Sale Is Made in Discovery — Current condition questions. Future vision questions. Consequence questions. By the time you invite them into your offer, the decision is already made.

Disappear Into Serving Them — Coaches who sell for themselves lose. Coaches who genuinely put the prospect first close deals. It is that simple.

The CALM Framework for Objections — Calm the resistance. Awaken what is real. Lovingly challenge. Move them to a decision. No pressure. No pushing. Just clarity.

Never Leave a Call Without a Sale or the Next Call Booked — Vague follow ups kill deals. If they need to think, put the next conversation on the calendar before you hang up.

Follow Brian Fanale in socials

https://www.instagram.com/brianfanale

https://www.linkedin.com/in/brianfanalehttps://digitalmentors.io

Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/

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Leo is 11 years old. He has already recorded 140 podcast episodes, interviewed millionaires and billionaires, and just launched an academy to help other kids build confidence and real world communication skills.

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In this episode Leo breaks down what interviewing successful adults has taught him about thinking long term, why he believes most homeschool stereotypes are completely wrong, and what he wants to get better at as a podcaster. He also opens up about launching Leo Interviews Academy and why he believes confidence is the single biggest predictor of where a kid's life is going to go.

TIMESTAMPS

0:00 — What does an 11 year old think about the future after interviewing millionaires?

1:27 — Short term vs long term thinking explained through candy and McDonald's

5:02 — Leo's favorite podcast moments and the interview that shifted him most

8:10 — Three things Leo wants to get better at as a podcaster

14:38 — Why failure is just learning and how it changed his approach

30:06 — The truth about homeschool that most people get wrong

39:03 — Why Leo built Leo Interviews Academy and who it is for

45:09 — What Leo would ask his 21 year old self

KEY HIGHLIGHTS

Short Term vs Long Term Thinking — One candy today versus five candies later. That is the entire foundation of building a successful life.

Only Take Advice From People Where You Want to Be — Learning how to cook from someone who cannot cook is a waste of time.

Failure Is Just New Data — Leo sees failure as new information about which staircase leads where. That mindset at 11 is what most 40 year olds are still trying to build.

Homeschool Kids Are the Most Outgoing — Leo's homeschool friends are the ones who shake hands, hold eye contact, and talk to strangers.

Confidence Changes the Whole Trajectory — A confident kid's ups are much higher and their downs are far less damaging. That is the mission behind Leo Interviews Academy.

Follow Leon in socials:https://www.instagram.com/leointerviews/

https://leointerviews.com

Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/

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Adriana Kaegi pioneered live streaming in 1998. Before most people even knew what the internet was, she was hosting interactive webcasts from a knitting factory in New York City, projecting cyber audience comments on the wall for the live audience to read. Everything that streaming has become today, she was already doing 30 years ago.

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In this episode Adriana breaks down what curiosity has taught her about staying ahead of trends, how she built partnerships with Getty, Shutterstock, CNN, and Yahoo, and what really cuts through the noise in a media world flooded with AI content. She also opens up about being a dyslexic thinker, why that turned out to be her superpower as a CEO, and the one place she absolutely refuses to use AI.

TIMESTAMPS

0:00 — How Adriana pioneered live streaming in 1998 when nobody knew what the internet was

5:44 — The moment she went from artist to entrepreneur and how business school shaped her

15:18 — How she became a partner with Getty, Shutterstock, and CNN

20:00 — Why being a dyslexic thinker is her superpower as a CEO

22:29 — The one place Adriana refuses to use AI

26:07 — How to stand out in 2026 when everyone has distribution

28:12 — Don't quit. If you're in the game, you can win it.

KEY HIGHLIGHTS

Curiosity Is the Key to Everything — Adriana has been ahead of every major shift because she stays permanently curious. The people who stop asking questions get left behind.

Distribution Separates the Seen From the Ignored — Great content on a personal channel is not enough anymore. Getting on MSN, Yahoo, and wire services turns a video into reach.

Be an Originator, Not a Follower — Everything on Instagram is repetition. Be authentic, be artistic, shoot it beautifully, and stop copying.

Dyslexic Thinking Is a Superpower — She sees the big picture while other people are still finding the puzzle pieces. Richard Branson believes every Fortune 500 needs one in the room.

Never Quit While You Are Still in the Game — As long as you are still in it, you can win it. The moment you quit, it is over.

Follow Adriana in socials:

https://www.instagram.com/adrianakaegi/

http://addy.media

Follow Martin Cordova in socials:

https://www.instagram.com/astrozen28/

Subscribe to our newsletter:

https://grow.astrozenmarketing.com/newsletter-signup-3288

Book a call to grow on social media and sell more:

https://astrozenmarketing.com

Mateo gained +180,000 followers across Instagram, TikTok, and Facebook in less than six months. No selling. No funnel. No paid ads. Just three videos a day, every single day.

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In this episode I sit down with Mateo to break down exactly how he did it. The format that finally worked after months of testing, the script structure he uses for every video, why he focuses on community over conversion, and the four pillars that anchor everything he creates. He also opens up about the dark period in Madrid that pushed him back to Ecuador and how that became the foundation of his entire message.

This is a conversation about what is actually possible when you stop trying to sell and start trying to serve.

TIMESTAMPS

0:00 — How Mateo gained 190,000 followers in less than six months

2:00 — The four pillars he teaches in his content

7:20 — Why a script is the difference between viral and ignored

16:15 — Mateo's exact process: scripting, recording, editing, posting

27:30 — Why social media is not saturated and never will be

KEY HIGHLIGHTS

Start by Copying What Works — Find creators in your niche, study their hooks, adapt them to your voice. Stop reinventing the wheel.

Hooks Speak to Them, Not to You — "Do you remember when you had your first bicycle" beats "I remember when I had mine" every time.

Three Videos a Day. Every Day. — Consistency is what teaches the algorithm who you are. That is the price of admission.

Read Your Script Ten Times Before Recording — On the tenth read it stops sounding like reading and starts sounding like you.

It Is Never Saturated. People Need People. — AI avatars are flooding the space. The human connection gap is widening. This is the best time to start.

Follow Mateo Cordova in socials:https://www.instagram.com/densazo.presente/

https://www.tiktok.com/@densazo

Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/

Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288

Book a call to grow on social media and sell more: https://astrozenmarketing.com

Everyone sells you the digital nomad dream. This is the part nobody shows you: building a real business from Bangkok, alone, 10,000 miles from home.

If you're a business owner doing $200K+ a year and you want a team that can help you grow your personal brand, apply below:

👉 English: https://grow.astrozenmarketing.com/program-application

👉 Español: https://grow.astrozenmarketing.com/crece-en-redes

I shot this walking through the city to get my steps in — no script, no crew, one camera that fogged up on me halfway through. What you get is the unfiltered version of what it actually takes to run an agency, travel, and stay sharp while everyone else is chasing the highlight reel.

Inside this one: why most people don't need more time (they need to be organized), how I did ~$90K in the first six months working in focused hours instead of long ones, the truth about needing a level of "narcissism" to build a personal brand, what AI still can't replace when it comes to taste and substance, and the difference between a master and a generalist that's quietly costing you.

If you take one thing from it: you don't need the perfect setup. You need a thing, and you need to start.

⏱️ CHAPTERS

00:00 Why I'm vlogging Bangkok

00:52 The digital nomad reality (harder than it seems)

03:24 Productivity isn't about your hours

06:22 Why most people don't need more time ($90K in 6 months)

08:16 You don't need perfect gear — just start

13:33 The narcissism of building a personal brand

16:12 What mastery actually requires

21:43 What AI can't replace: taste and substance

24:24 How we grew a client to 1,100 followers, fast

26:28 Master vs. generalist

28:48 Owner mentality vs. employee mentality

Follow me on Instagram:

https://www.instagram.com/angelmartincordova/

Follow the agency for tips on growing your socialshttps://www.instagram.com/astrozenmarketing/

Make your life a gift to others and the world.

#DigitalNomad #Bangkok #PersonalBrand #ContentCreation #Entrepreneurship #Mastery #CoachingBusiness

Dating feels impossible in 2026. But Joel Monteleone says the real answer has been the same for decades. We just stopped doing it.

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Joel is a dating and relationship strategist for high achieving women and entrepreneurs. In this episode he breaks down why most people keep dating the wrong people over and over, why dating apps solved a problem that did not exist, and why everything you want in a partner has to start with who you are willing to become. He also opens up about his own decade as what he calls a fuck boy and the moment that completely flipped his life.

This is a conversation about radical honesty in dating, in your beliefs, and in your actions.

TIMESTAMPS

1:50 — Why people keep dating the wrong people over and over

6:30 — How Joel went from a decade of being a fuck boy to building real relationships

17:40 — Date to marry: why misaligned actions kill the outcome you want

19:30 — You don't attract what you want, you attract who you are

26:30 — Where to actually meet your person if it's not at the bar

29:30 — Why dating apps solved a problem that didn't exist

35:30 — Why most people walk around thinking they are a burden

40:00 — What a relationship coach actually does for you

46:30 — Final advice: date your friends

KEY HIGHLIGHTS

You Don't Attract What You Want, You Attract Who You Are — If you want a grounded man, you have to be grounded. If you want someone who hosts events, you have to bring people together. The match starts internally.

Your Non-Negotiables List Is Full of Preferences — You cannot have 50 non-negotiables and expect to find a real person. Focus on the relationship you want to co-create, not the checklist.

Dating Apps Solved a Problem That Did Not Exist — They made connection easy and dating harder. The real move is becoming friendly with people in your everyday life.

Date Your Friends — The person you already feel safe with might be the one. Joel says give them a chance.

The Belief That You Are a Burden Is Killing Your Connection — If you walk around assuming you are bothering everyone, you rob the world of the connection that is right in front of you.

Follow Joel Monteleone: https://www.instagram.com/joel_monteleone

Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/

Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288

Book a call to grow on social media and sell more: https://astrozenmarketing.com

Scott Proposki had built a photography empire. National Geographic. The White House. 52 photographers running events all over the country. Then COVID hit and the entire model that depended on hundreds of people gathering in one room collapsed overnight.

Get a Free Gift: https://grow.astrozenmarketing.com/

In this episode Scott breaks down what he learned losing it all and rebuilding from scratch, why most business owners are chasing revenue when they should be chasing profit, and the small 1% to 3% incremental changes that compound into a business that actually lasts. He also gives the simplest fix you can make to your website right now that he says is non-negotiable.

TIMESTAMPS

0:00 — How Scott rebuilt after losing everything during the pandemic

4:33 — How to prepare for the next downturn before it hits

6:54 — The 1% to 3% profit shift that changes a business

11:07 — What a successful business actually looks like

19:24 — How Scott managed 52 photographers across the country

25:56 — The things business owners do that are killing their profits

28:46 — The one thing every business owner needs on their website right now

33:25 — Why AI is gasoline for whatever you are already doing

KEY HIGHLIGHTS

Plan B Is Plan A — Scott has seen presidents go bankrupt four or five times and rebuild. No is not an option. You just do not stop.

Just Get 3% Profit — Small one, two, three percent incremental changes are what move the needle. On a million dollar business, 3% adds up fast. Most owners ignore the small wins and chase the big ones.

Build a Lifestyle Business or Scale It. Pick One. — Most founders never have this conversation with themselves. They just try to grow as big as possible. That is where the problem starts.

Information Is Not Transformation — AI gives you tons of information. What it cannot give you is lived experience. That is why mentors and coaches will always matter.

Stop Hiding Behind the Computer — Redoing your logo is not work. Building a new website is not work. Calling 50 to 100 people a day is work. That is how revenue actually shows up.

Get in touch with Scott:https://www.instagram.com/scottproposki/https://scottproposki.comhttps://www.camerafocusmethod.com

Follow Martin Cordova in socials:https://www.instagram.com/angelmartincordova

LinkedIn: (https://www.linkedin.com/in/george-rivera-53b3296/)

Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288

Book a call to grow on social media and sell more: https://astrozenmarketing.com

Scott Proposki had built a photography empire. National Geographic. The White House. 52 photographers running events all over the country. Then COVID hit and the entire model that depended on hundreds of people gathering in one room collapsed overnight.

Get a Free Gift: https://grow.astrozenmarketing.com/

In this episode Scott breaks down what he learned losing it all and rebuilding from scratch, why most business owners are chasing revenue when they should be chasing profit, and the small 1% to 3% incremental changes that compound into a business that actually lasts. He also gives the simplest fix you can make to your website right now that he says is non-negotiable.

TIMESTAMPS

0:00 — How Scott rebuilt after losing everything during the pandemic

4:33 — How to prepare for the next downturn before it hits

6:54 — The 1% to 3% profit shift that changes a business

11:07 — What a successful business actually looks like

19:24 — How Scott managed 52 photographers across the country

25:56 — The things business owners do that are killing their profits

28:46 — The one thing every business owner needs on their website right now

33:25 — Why AI is gasoline for whatever you are already doing

KEY HIGHLIGHTS

Plan B Is Plan A — Scott has seen presidents go bankrupt four or five times and rebuild. No is not an option. You just do not stop.

Just Get 3% Profit — Small one, two, three percent incremental changes are what move the needle. On a million dollar business, 3% adds up fast. Most owners ignore the small wins and chase the big ones.

Build a Lifestyle Business or Scale It. Pick One. — Most founders never have this conversation with themselves. They just try to grow as big as possible. That is where the problem starts.

Information Is Not Transformation — AI gives you tons of information. What it cannot give you is lived experience. That is why mentors and coaches will always matter.

Stop Hiding Behind the Computer — Redoing your logo is not work. Building a new website is not work. Calling 50 to 100 people a day is work. That is how revenue actually shows up.

Get in touch with Scott:

https://www.instagram.com/scottproposki/

https://scottproposki.com

https://www.camerafocusmethod.com

Follow Martin Cordova in socials:

https://www.instagram.com/angelmartincordova

LinkedIn: (https://www.linkedin.com/in/george-rivera-53b3296/)

Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288

Book a call to grow on social media and sell more: https://astrozenmarketing.com

George Rivera was on track to become V2 of his father. He had built businesses generating over $400 million in online sales.

He was working 90 hours a week. And two weeks before his dad died, his father told him one thing he has never forgotten: don't miss Leo's games. I missed too many of yours.

Get a Free Gift: https://grow.astrozenmarketing.com/

In this episode George breaks down the system he used to go from 90 hour weeks to under 30, why most founders have a dependency problem disguised as a revenue problem, and how to actually reengage with your family once you finally have your time back.

He also opens up about what he calls 18 Summers, the framework behind his entire mission of waking up founder dads before it is too late.

This is a conversation about what really matters when you finally stop and look up.

TIMESTAMPS

0:00 — Why George helps his son create a podcast

1:30 — The dependency problem most founders never see

5:30 — How George went from 90 hour weeks to under 30 with the $10 per hour filter

9:38 — The difference between delegating tasks and delegating with ownership

15:00 — How to actually reengage with your family once you have the time back

22:58 — Why peace at home is not the same as a healthy marriage

27:07 — Advice for the founder dad who is just starting out

32:12 — Buy Back Time Formula and Before They Stop Asking

KEY HIGHLIGHTS

– You Have a Dependency Problem, Not a Revenue Problem — The business still runs through you. Decisions, approvals, fires. Until you redesign how it makes decisions without you, the weight follows you home every night.

– The $10 Per Hour Filter: Run every task you do through a dollar value filter. George realized 40 of his 90 weekly hours were under $50 an hour work. Eliminate, automate, or delegate it.

– Delegate the Outcome, Not the Task: Old school delegation is just delayed involvement. Real delegation gives the team ownership of the result so it never boomerangs back to you.

– The Bond Does Not Break Overnight: Missed dinners. Phones on the table. Games where you showed up but were not there. Your family learns to live without you. You trained them to.

– You Only Get 18 Summers: At day zero, you have 18 summers with your kids. Most founders hear that and immediately do the math. The clock is already running.

Follow Martin Cordova in socials:https://www.instagram.com/angelmartincordova

Get in touch with George:buybacktimeformula.com

LinkedIn: (https://www.linkedin.com/in/george-rivera-53b3296/)

Son's podcast: @leointerviews on YouTube (this is Leo, his son, who is mentioned in the episode)

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Erik Underwood put his entire identity into baseball. His mind, body, spirit, everything. When the career ended, he had no direction, no purpose, and no idea who he was without it. There were times he wanted to end it all.

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In this episode Erik breaks down what masculine and feminine energy actually are from an energetic perspective, why most men are accidentally living in their feminine without knowing it, and what it looks like to shift that in dating, relationships, and life. He also opens up about how authenticity became his only business strategy and why it worked.

TIMESTAMPS0:00 — Why men are so feminine right now and what is actually causing it1:08 — What masculine and feminine energy actually are from an energetic perspective6:32 — The vase and water analogy: why you need both to function12:37 — How to get clients by just being authentically yourself18:18 — How to approach dating from a masculine energy framework32:18 — How to shift the polarity in a stale relationship46:01 — Why community is literally everything for a man

KEY HIGHLIGHTSMasculine Energy Is Direction, Not Dominance — Consistent purpose, internal movement toward a goal, not needing external validation. Most men have been taught the societal version and missed the energetic one entirely.

Your Life Is the Cake — Build your friendships, hobbies, health, and spiritual practice first. The feminine in any context is just the icing. Stop making someone else your entire foundation.

Walk Through Open Doors — Stop banging on closed ones. When someone moves closer, glances your way, makes a comment, that is an open door. Walk through it.

Authenticity Is the Only Strategy — Erik never hacked the algorithm. He just put his most authentic ideas out there consistently and opportunities found him.

Community Is Everything — Every single thing Erik shared in this episode he learned from someone else. Men are not wired to do this alone.

Follow Erik Underwood in his socials:https://www.instagram.com/eunder_wood/

Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/

Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288

Book a call to grow on social media and sell more: https://astrozenmarketing.com