The Zen Mastery Podcast

One client. One workshop. $12,500 in revenue from $600 in ads.

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In this episode I walk through the entire workflow of my agency used to build, launch, and sell out a paid workshop for a coaching client, using Claude as the primary building tool. From landing page to email sequence to Instagram ads, everything was built with AI, everything stayed congruent, and five people showed up to a 90 minute workshop, two of whom became high ticket clients.

TIMESTAMPS0:00 — How we made $12,500 from a $600 ad spend using a workshop1:20 — How to position and price your workshop to attract serious buyers4:30 — How to build a landing page with Claude from scratch8:10 — How to transfer your Claude built page into Go High Level17:20 — How to write your email sequence, stories, and posts using Claude22:40 — The ad structure that gets people to click without feeling sold toKEY HIGHLIGHTSPrice It Right or Lose Them — A $97 workshop attracts a serious buyer. Free attracts everyone, which means no one is truly committed.

Claude Builds the Landing Page — Feed it your voice, your avatar, your pain points, and your testimonials. Paste the HTML into Go High Level and it is live.

Everything Draws From the Landing Page — Emails, stories, posts, and ads all pull from the same copy. You dissect what is already there and distribute it.

The Ad Structure That Works — Call the ideal client, name the problem, hint at the solution, invite them to learn more. Never tell people to buy in the ad.

Qualify In the Workshop, Not After — Invite people into a discovery call while they are still in the room. That is when they are most ready.

Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/

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Most men go to the doctor, get told everything looks normal, and walk out still feeling like something is wrong. Mark Holman is the guy they should have seen instead.

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Mark is a men's holistic health coach who went from 300 to 1100 testosterone naturally by addressing root causes instead of masking symptoms.

In this episode he breaks down why TRT is almost always a last resort that gets jumped to too quickly, what functional blood work reveals that standard panels miss, and what the men who come to him all have in common. He also opens up about his own story of being emasculated in a past relationship and why that is now the core of the work he does.

TIMESTAMPS0:00 — Why TRT is a last resort and what to do instead1:28 — What doctors miss and how functional blood work is different5:10 — The biggest causes of low testosterone most men ignore8:24 — Who comes to Mark and what they all have in common11:09 — What life looks like going from 300 to 1100 testosterone14:06 — The high T lifestyle: nutrition, competition, sleep, and stress20:10 — How Mark met Corey and why men's health and men's work belong together29:43 — What Mark says to women about supporting the men in their lives34:35 — One message to every man who thinks it will happen faster than it will

KEY HIGHLIGHTSYour Testosterone Is Low for a Reason — Gut health, liver issues, low stomach acid, stress, poor sleep. If you just get on TRT without addressing that reason, you are missing the whole point.

Doctors Are Looking for Disease, Not Optimal Health — Functional ranges are tighter and based on peer reviewed research. That is where the real story lives.The High T Lifestyle — Sleep hard, eat nutrient dense food, regulate your nervous system, and get back into competition in some form. Mark calls it the high T lifestyle and it is the foundation of everything.300 to 1100 — At 300 Mark had no drive, no confidence, and was just going through the motions. At 1100 he can lock in for six to seven hours of focused work a day. That is the difference.Stay in the Game — It took Mark five years to hit a financial milestone he thought he would hit in six months. The only way you lose is if you give up.

Follow Mark Holman in socials:https://www.instagram.com/markholmanhealth/

The Next Level 3 Day Intensive For Men: https://www.instagram.com/thenextlevel_intensives/

Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/

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Craig Perra was a fired executive, a fired attorney, addicted to alcohol, drugs, heroin, synthetic chemicals, cigarettes, sex, and porn, all at the same time. Then he walked out of an inpatient facility and told himself he was never coming back.

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Fifteen years later he has worked with clients in 30 countries, appeared on the Steve Harvey Show and with Katie Couric, and built a methodology that has been translated into three languages. In this episode Craig breaks down why your addiction is not the enemy, what technology and AI are doing to your brain, and why the single greatest predictor of results in any coaching relationship has nothing to do with the method.TIMESTAMPS0:00 — What is a technology addiction and where does it sit on the spectrum1:19 — Why AI is making it worse and what Craig calls an AI tsunami6:49 — One distraction costs 25 minutes of focused energy. Do the math.10:33 — What addiction actually is and why it is always the solution not the problem12:40 — When Craig's father died and he almost relapsed into everything16:30 — How Craig went from fired executive and attorney to coaching 30 countries19:32 — The biggest shift: there are no bad parts. They are all trying to help.31:55 — Why community is not optional. It is mandatory.KEY HIGHLIGHTSYour Addiction Is Trying to Help You — All behavior is need seeking behavior. Until you understand what need it is meeting, you will keep fighting yourself and losing.Technology Is the New Tobacco — Social media companies designed these platforms to addict us. They knew it. AI is making it worse.There Are No Bad Parts — The addict part, the critical voice, even the suicidal ideation part. They all have good intentions. You will always lose in a fight against yourself.Community Is Mandatory — Craig makes it non-negotiable for every client. Without it the results do not stick. Every time. No exceptions.Be Obsessed With Fulfillment — People are trusting you with their money and their life. Honor that and everything else follows.Follow Craig Perra in socials:https://www.instagram.com/mindful_habit_coachingMindful Habit Mastery — https://mindfulhabithelp.comFollow Martin Cordova in socials:https://www.instagram.com/astrozen28/Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288Book a call to grow on social media and sell more: https://astrozenmarketing.com

This episode was filmed in the desert during an actual rite of passage ceremony. Brian Paris and me had both separately fasted alone in the wilderness for four days and four nights. On this day we were there as a team to receive a brother coming back across the threshold.

Get a Free Gift: https://grow.astrozenmarketing.com/Brian Paris is an embodiment coach, speaker, and director of organizational development at Rising Man. In this episode he breaks down what embodiment actually means, why most men are living from the past without knowing it, and why the manosphere is doing great business but failing humanity.This is a conversation about what real masculinity looks like when you strip away everything the internet told you it should be.

TIMESTAMPS

1:41 — What a man's true job actually is: support, not solve

5:33 — The difference between blood brothers and brotherhood

6:13 — What embodiment is and why emotions get stuck in the body

10:57 — What Rising Man is and why it went nonprofit

12:46 — Why life is about facing edges and having men beside you when you do

KEY HIGHLIGHTS

A Man's True Job Is Support, Not Solve — Not here to fix. Here to hold space, listen deeper, and help another man feel seen.

Emotions Live in the Body — Until you process them in the present, you are always reacting from the past.

The Father Who Texted His Son — After Brian's Gaia talk, a father who had kicked his son out at 15 texted him for the first time in years: I am proud of you. That is Brian's entire purpose in one sentence.

Less Manosphere, More Masculinity — Great business. Wrong direction. Brian has a young son and he is paying attention.

Rising Man: https://risingman.org/about/

Learn about Compass: https://risingman.org/compass/

Follow Brian Paris: https://www.instagram.com/drbrianparis/

Follow Martin Cordova in socials:

https://www.instagram.com/angelmartincordova/

Subscribe to our newsletter:

https://grow.astrozenmarketing.com/newsletter-signup-3288

Book a call to grow on social media and sell more: https://astrozenmarketing.com

This episode was filmed in the desert during an actual rite of passage ceremony. Brian Paris and me had both separately fasted alone in the wilderness for four days and four nights. On this day we were there as a team to receive a brother coming back across the threshold.Get a Free Gift: https://grow.astrozenmarketing.com/Brian Paris is an embodiment coach, speaker, and director of organizational development at Rising Man. In this episode he breaks down what embodiment actually means, why most men are living from the past without knowing it, and why the manosphere is doing great business but failing humanity.This is a conversation about what real masculinity looks like when you strip away everything the internet told you it should be.TIMESTAMPS1:41 — What a man's true job actually is: support, not solve5:33 — The difference between blood brothers and brotherhood6:13 — What embodiment is and why emotions get stuck in the body10:57 — What Rising Man is and why it went nonprofit12:46 — Why life is about facing edges and having men beside you when you doKEY HIGHLIGHTSA Man's True Job Is Support, Not Solve — Not here to fix. Here to hold space, listen deeper, and help another man feel seen.Emotions Live in the Body — Until you process them in the present, you are always reacting from the past.The Father Who Texted His Son — After Brian's Gaia talk, a father who had kicked his son out at 15 texted him for the first time in years: I am proud of you. That is Brian's entire purpose in one sentence.Less Manosphere, More Masculinity — Great business. Wrong direction. Brian has a young son and he is paying attention.Rising Man: https://risingman.org/about/Follow Brian Paris:https://www.instagram.com/drbrianparis/Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288Book a call to grow on social media and sell more: https://astrozenmarketing.com

Shawn Berry has been guiding men through rites of passage in the wilderness since 2002. Before that he spent two years training under the man who first took him out in 1998 at age 30, when he had no idea this was still something people actually did.
Get a Free Gift: https://grow.astrozenmarketing.com/
In this episode Shawn breaks down what a rite of passage actually is, why modern men have never truly been initiated, and what happens when you spend four days alone in the wilderness with no food and nowhere to hide from yourself. He also opens up about the 30,000 year history of this practice, why we lost it, and what that loss is costing us right now.
This is a conversation about dying to who you were and finding out who you actually are.
TIMESTAMPS
0:00 — What is a rite of passage
1:20 — The three phases: severance, threshold, and incorporation
2:43 — Why incorporation is the hardest and most neglected phase
10:51 — The 30,000 year history of rites of passage and why we stopped
13:51 — What men discover about themselves when they strip everything away
18:10 — How to know if you are ready and where to find an organization
21:08 — Is it safe to fast alone in the wilderness for four days
24:26 — The book: The Thread That Pulls on All Things
KEY HIGHLIGHTS
The Three Phases — Severance, threshold, and incorporation. The third one is the hardest and the one most organizations completely ignore.
You Cannot Have a Rite of Passage Without Community — A transformational experience alone is possible. A rite of passage is not. Being seen by others is the whole point.
We Stopped 12,000 Years Ago — Shawn believes there is a direct link between losing this practice and what we are doing to the planet today.
Nature Is the Teacher, Not the Guide — During the threshold Shawn steps back entirely. What happens out there is between you and the wilderness.
If You Feel a Twinge of Intrigue, It Has Already Begun — That spark means the identity that got you here is running out of fuel and something new is ready to emerge.
Wilderness Guides Council: https://wildernessguidescouncil.org
Follow Shawn Berry:
https://www.instagram.com/thethreadthatpulls/
Follow Martin Cordova in socials:
https://www.instagram.com/astrozen28/
Subscribe to our newsletter:
https://grow.astrozenmarketing.com/newsletter-signup-3288
Book a call to grow on social media and sell more: https://astrozenmarketing.com

Shawn Berry has been guiding men through rites of passage in the wilderness since 2002. Before that he spent two years training under the man who first took him out in 1998 at age 30, when he had no idea this was still something people actually did.Get a Free Gift: https://grow.astrozenmarketing.com/In this episode Shawn breaks down what a rite of passage actually is, why modern men have never truly been initiated, and what happens when you spend four days alone in the wilderness with no food and nowhere to hide from yourself. He also opens up about the 30,000 year history of this practice, why we lost it, and what that loss is costing us right now.This is a conversation about dying to who you were and finding out who you actually are.TIMESTAMPS0:00 — What is a rite of passage1:20 — The three phases: severance, threshold, and incorporation2:43 — Why incorporation is the hardest and most neglected phase10:51 — The 30,000 year history of rites of passage and why we stopped13:51 — What men discover about themselves when they strip everything away18:10 — How to know if you are ready and where to find an organization21:08 — Is it safe to fast alone in the wilderness for four days24:26 — The book: The Thread That Pulls on All ThingsKEY HIGHLIGHTSThe Three Phases — Severance, threshold, and incorporation. The third one is the hardest and the one most organizations completely ignore.You Cannot Have a Rite of Passage Without Community — A transformational experience alone is possible. A rite of passage is not. Being seen by others is the whole point.We Stopped 12,000 Years Ago — Shawn believes there is a direct link between losing this practice and what we are doing to the planet today.Nature Is the Teacher, Not the Guide — During the threshold Shawn steps back entirely. What happens out there is between you and the wilderness.If You Feel a Twinge of Intrigue, It Has Already Begun — That spark means the identity that got you here is running out of fuel and something new is ready to emerge.Wilderness Guides Council: https://wildernessguidescouncil.orgFollow Shawn Berry:https://www.instagram.com/thethreadthatpulls/Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288Book a call to grow on social media and sell more: https://astrozenmarketing.com

Roberta Mussato packed her bags, made zero plans, and trusted life to take her wherever it wanted. That trip became a book. That book ended up on the Nasdaq billboard in Times Square. She never could have planned any of it.Get a Free Gift: https://grow.astrozenmarketing.com/In this episode Roberta, Master Life Coach and NLP practitioner, breaks down why most people are unknowingly blocking the abundance that is already around them, why receiving is a muscle most of us have never trained, and what it actually looks like to stop chasing and start trusting.TIMESTAMPS2:30 — Why AI cannot replace a real coach5:22 — How to break patterns when your ego refuses to receive9:33 — Three practical ways to train yourself to receive starting today13:53 — What is Dance with Abundance and how does it work20:23 — The difference between having resources and being resourceful26:05 — Why travel is one of the most powerful tools for personal growth30:44 — The edges Roberta is still working through in her own journey35:29 — Why coaches need to charge what their lived experience is worth44:11 — One belief about abundance you can take home todayKEY HIGHLIGHTSOne Group Event Beats Years Alone — Your ego relaxes, other people mirror your blind spots, and breakthroughs happen that you could never reach on your own.Receiving Is a Muscle — Most people cannot even accept a compliment without deflecting. Three practical ways to start training it today.Abundance Is Not Out There — It is already here. The real work is training your eyes to see it and your nervous system to let it in.She Stopped Asking Why — 21 days without asking why changed how she handles closure, relationships, and control forever.The Good Girl Is Still Running the Show — Even after years of deep inner work, one identity is still quietly limiting how fully she expresses herself.Follow Roberta Mussato:https://www.instagram.com/robertamussato/Book: https://a.co/d/0eEZSliNFollow Martin Cordova in socials:https://www.instagram.com/astrozen28/Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288Book a call to grow on social media and sell more: https://astrozenmarketing.com

Garrain Asé did not set out to become a transformational coach. He set out to find his joy again. A thousand people later asking him the same question, he realized that was the answer.Get a Free Gift: https://grow.astrozenmarketing.com/In this episode Garrain breaks down what it actually takes to lead people through transformation, why most coaches plateau before they ever start, and why the most powerful teaching tool you will ever have is a story you have been sitting on your whole life. He also opens up about the relationship that taught him everything he now uses to serve thousands of people worldwide.Join Tribe of Creators at $9.96 per month: https://www.artistpower.com/tribe-of-creators/ TIMESTAMPS2:56 — How to integrate a lesson so fast you never have to be asked twice7:31 — How Garrain learned what women actually want from his own daughter15:17 — How to find and tell powerful stories that people never forget22:14 — What new coaches get wrong about pricing and getting clients30:48 — How to build a team of leaders instead of a team of followers37:25 — Why certifications mean nothing without embodiment47:46 — Why fashion is just an expression of what is going on inside56:00 — Drop everything, close your eyes, and do thisKEY HIGHLIGHTSThe Lesson Has to Come Through You First — Garrain will never teach something he has not applied himself. Embodiment is not a credential. People feel it the moment you open your mouth.Your Story Is Your Greatest Asset — Most coaches think they do not have a story. Garrain says you are sitting on a gold mine and do not even know it.Start Free, Build Confidence — Do not sell your services yet. Get wins under your belt, collect testimonials, and let other people speak for you first.Safety Is the Highest Priority — The safer people feel in their body, the deeper the transformation. That is the whole system.Artist Power — The artist is the little kid who remembers. Give that version of yourself permission and everything changes.Follow Garrain Asé in socials:  / garrainase  

https://go.artistpower.com/garrain-jonesFollow Martin Cordova in socials:  / astrozen28  Subscribe to our newsletter:https://grow.astrozenmarketing.com/ne...Book a call to grow on social media and sell more: https://astrozenmarketing.com

Preston Smiles has run over 100 events worldwide and has not had a single unprofitable year since 2013. He has never once needed cameras, pyrotechnics, or a viral marketing strategy to fill the room.Get a Free Gift: https://grow.astrozenmarketing.com/In this episode, Preston breaks down the exact method he and his wife use to transform any room, why most coaches and facilitators are not actually embodied in the work they teach, and what it really takes to build a facilitation career that sustains itself purely on results. He also opens up about the promise he made to God on the way up and why he has never come off it.KEY HIGHLIGHTS- The Head, Heart, Body Method — Most events fail because they only speak to the intellect. Preston adjusts the formula to what the room actually needs in real time.- Most Coaches Are Not Embodied — You can feel when someone is saying the right words but not living them. Embodiment means you do not need a script. You just live it.- Start Small, Not Scared — A yoga studio for two hours beats a $15,000 Marriott booking every time when you are just starting out.- Safety Is the Facilitator's Job — Ground rules, context, loving interruption, and reading the room. Safety starts before people even walk through the door.- The Promise He Made to God — Walmart bathroom or a stage in Australia, Preston committed to showing up in truth wherever he lands. He believes that is exactly what took him where he could not have gone alone.TIMESTAMPS3:22 — Courses vs. live experiences: what actually transforms people4:14 — Why most coaches people follow online are not embodied in their work10:31 — How to start running events without breaking the bank16:26 — How Preston's vision has evolved across 100 events worldwide21:26 — Why integration starts before the event even ends28:51 — Safety in the container: what most facilitators completely miss34:48 — How to facilitate men vs. women differently

Embodied Facilitator Certification: https://www.thebridgemethod.org/facilitation-certificationCONNECT WITH PRESTON SMILEShttps://www.instagram.com/prestonsmiles/Follow Martin Cordova in socials:https://www.instagram.com/astrozen28/Subscribe to our newsletter:https://grow.astrozenmarketing.com/newsletter-signup-3288Book a call to grow on social media and sell more: https://astrozenmarketing.com