TheIndustry.fashion & TheIndustry.beauty Podcast

Pop-up retail has boomed post pandemic as vacancies have opened up in high streets and major shopping destinations across the country.

Greater flexibility from landlords has meant that smaller brands who haven’t yet ventured into the physical realm have had the chance to test the waters, big brands have been able to trial new locations and even non-retail brands have been able to exploit the marketing power of a temporary high street presence.

London landlord Shaftesbury – whose 16-acre estate covers eclectic London neighbourhoods stretching across Seven Dials, parts of Covent Garden, Carnaby and Soho among others – has always championed pop-ups across its estate.

As far back as 20 years ago it was introducing pop-ups to bring vibrancy, footfall and press opportunities to its London villages, and also to inspire longer-term tenants.

In this special edition of our In Detail podcast, Lauretta Roberts Editor in Chief of TheIndustry.fashion - speaks to Shaftesbury’s Emma Steele who heads up pop-up opportunities across its estate and also to three enterprising brands who have successfully popped-up on the estate (often more than once) to learn how the experience enhanced their business, including an ethical fashion start-up, a leading charity and one of the UK’s best known music acts.

Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM  ***  LINKEDIN  ***  TWITTER  ***  FACEBOOK

Get breaking news, big name interviews & insights delivered to your inbox daily HERE

Alia Hawa is the Managing Director of L’Occitane UK & Ireland. Alia has always had a deep interest in beauty, fashion and luxury. She studied Economics and Political Science at the University of Geneva culminating in a Master’s degree in 2005. While studying, she had started working at Clarins Group in 2003, where she stayed until 2006.

Alia then joined L’Occitane as an Area Manager, overseeing export markets in Europe. Over an 11 year career, she increased her responsibilities, growing the business and was promoted in 2016. In 2017, Alia briefly moved to work at American fashion brand Coach before returning to L’Occitane, where she took up her current position.

In the latest episode of ‘The Beauty Edit’ from TheIndustry.fashion,  Alia tells Tom Shearsmith, Senior News and Features Writer, how she navigated her way through the beauty industry, the sensory experience that is L’Occitane, how the business pivoted during COVID-19, its retail presence in the UK and what to expect from such an ingredient driven brand in the future.

Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM

Hype was founded 10 years ago this year by Bav Samani and Liam Green. Their first product was a rather rude statement cigarette lighter, followed by a T-shirt featuring a defaced Albert Einstein complete with nose ring, ear stretchers and tattoos, which sold out in hours. 

The pair had met while working at a graphic design and T-shirt printing company in Leicester. They decided to join forces and start a rival business in the same building with just £600 to make their first products.

Swiftly following the Einstein T-shirt, other versions of the same idea featuring Marilyn Monroe and Elvis were released, and out of nowhere came a Facebook message from a buyer at Topman expressing an interest to sell their wares. 

Next thing they were at Topman at Oxford Circus being asked to make them a full collection, which ultimately went down a storm. Footasylum then got on board following an uninvited visit by Samani and Green to their head office armed with T-shirts and hoodies.

In recent years Hype has been loved by teens and tweens alike, with its rucksacks on the backs of every other school kid on the block.  

Jump forward to November 2021 and the brand has recently opened a new state-of-the-art 2,700 sq ft flagship store at 5-7 Foubert’s Place, just off Carnaby Street, selling both its Hype range for younger fans and more recent Just Hype adult’s collection.

And this week the brand opens a new 1,195 sq ft store at Highcross shopping centre in the dynamic duo’s home city of Leicester, where it all started. An in-store activation this Saturday with feature a DJ, branded cupcakes and goody bags for the first 100 people to enter the store.

With over 430,000 TikTok followers, Hype is also one of the first fashion retailers to pilot the video-sharing platform’s in-app purchasing software. Green and Samani tell us about it all.

Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM  ***  LINKEDIN  ***  TWITTER  ***  FACEBOOK

Get breaking news, big name interviews & insights delivered to your inbox daily HERE

Esther Verburg is the Executive Vice President of Sustainable Business and Innovation at Tommy Hilfiger and PVH Europe. Having had an extensive career in sustainable fashion, her knowledge about circularity and innovation is unrivalled.

She started her sustainability journey at MADE-BY, a non-profit organisation focused on making sustainable fashion common practice. Co-building the organisation from scratch, she pioneered sustainable strategies, supply chain management and communications.

After starting her own company, combining consultancy on sustainability strategy for corporates and strategy for social entrepreneurs, she joined PVH in 2014. In her role at Tommy Hilfiger and PVH Europe, Esther is responsible for the sustainability strategy and program. The program has become a driver of brand purpose and value, setting and performing against ambitious targets.

In this episode of the ‘In Conversation’ podcast, Esther talks to, Tom Shearsmith, Senior News and Features Writer at TheIndustry.fashion, about her super-sustainable career, the appeal of Tommy Hilfiger to consumers, how the brands sustainability and circularity plan is implemented, and the future for sustainable innovation.

Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM  ***  LINKEDIN  ***  TWITTER  ***  FACEBOOK

Get breaking news, big name interviews & insights delivered to your inbox daily HERE

Aaron Wallace is the Co-founder and CEO of his eponymous haircare brand which creates quality products for male afro hair.

Aaron first launched the brand in 2016 under a different name, before re-branding the business to truly reflect its audience – black men, who like himself, were unable to find products easily that were suited for their hair and skin.

The product line has since been reformulated and improved, using sustainable and natural ingredients including black seed oil and mango butter to help the curls and coils found in afro hair.

The product is now stocked in the UK and US in places like Sainsbury’s, Debenhams, ASOS, Liberty and Saks Fifth Avenue, with Aaron eyeing up further expansion into other regions and retailers soon.

In this episode of TheIndustry.fashion's 'The Beauty Edit' podcast, Aaron tells Tom Shearsmith, Senior News and Features Writer, about how he didn’t feel catered for growing up, his desire to change the black haircare market, how it felt to be stocked in a mainstream supermarket like Sainsbury's. He also tells us how his training as a barber helped with product development, why black men perhaps don’t talk about haircare as much as they should, and why haircare is only the beginning for the Aaron Wallace brand.

Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM

April Gargiulo is the Founder & CEO of California-based skincare brand Vintner’s Daughter.  With only two products on the market, the brand has refused to play ball with beauty industry - Vitner’s Daughter runs without a marketing team, it refuses to release products for the sake of it, and focusses on 100% active products. 

April created her Active Botanical Serum because she was tired of compromising on quality. She didn’t have a background in beauty; instead coming from the world of fine winemaking and applied that same level of dedication and commitment to quality seen in the historical industry to her brand. In her own words – “You can’t take shortcuts.”

In the latest episode of The Beauty Edit podcast, April joins Tom Shearsmith, Senior News and Features Writer, to tell us how she founded the business, her choices of raw ingredients, the brands dedication to sustainability and slow-production, product development and innovation, and how ignoring all the rules has allowed her to stand out in a crowded beauty market

Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM

Moses Rashid is the Founder and CEO of The Edit LDN, the UK's No.1 online consignment store for high end streetwear and footwear, including brands such as Yeezy, Jordan, Off-White and Supreme.

Moses launched The Edit Man in January 2020, before later rebranding as The Edit London to appeal to a growing demographic of women making purchases. What began as a personal passion and obsession for footwear, turned into creating an online global platform for new, exclusive, pre-loved trainers and high-end streetwear.

With rapid growth, the company now ships worldwide and caters to a diverse audience of customers, ranging from your average consumer to celebrities and even royalty.

Moses tells Tom Shearsmith, Senior News and Features Writer at TheIndustry.fashion,  what it was like to open a business right before the first lockdown of 2020, how he pivoted the business to cater to a wider market, launching partnerships with other companies and styling services, how he suddenly found himself stocking products in Harrods, and how global expansion and investment is imminent.

Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM  ***  LINKEDIN  ***  TWITTER  ***  FACEBOOK

Get breaking news, big name interviews & insights delivered to your inbox daily HERE

Influence, what does it really mean, who has it, how do you use it and how do you measure its impact? These questions are a pre-occupation for fashion, beauty and lifestyle brands the world over. To help answer them, we’ve teamed up with leading influencer marketing analytics platform Tribe Dynamics to produce a new series of podcasts: INFLUENCER MARKETING: LEVEL UP FOR SUCCESS.

 In the latest episode of Influencer Marketing: Level up for success in partnership with Tribe Dynamics, we speak to Colette Laxton and Mark Curry, the powerhouses behind The INKEY List and their latest brand, Selfless by Hyram which they’ve co-founded with uber influencer Hyram Yarbro.  Hyram has a staggering 4.6m fans on Youtube and 1.2m followers in Instagram, so the brand knows a thing or two about influence.

Laxton and Curry tell us about the unique working relationship they have forged with Hyram which sees him go from beauty influencer to brand owner.  We also discuss the changing role of the influencer and the considerations that brand founders are now making in order to take brands in the beauty space to market.

We also have a vital guide to accompany this series, entitled How to Measure Influencer Marketing Success. You can download this guide here.

Brook Harvey-Taylor is the Founder & CEO of Pacifica Beauty,  a 100% vegan and cruelty-free beauty brand that has been leading innovation in the beauty industry for over 25 years.

Since the brand’s inception in 1996, Brook has been dedicated to building an inclusive and authentic community, giving back to meaningful causes while always listening to consumers needs. The brand has an ethos that focuses on three pillars – being good for the planet, good for animals and good for the customer.

Brook speaks to Tom Shearsmith, Senior News and Features Writer at TheIndustry.fashion, about how she has crafted a community of sustainability-focused fans over 25 years, how she has adapted and grew the business from an initial product line of less than 10 products, how the company has performed over COVID, the brands launch into the UK with Cult Beauty, and how we all can make small changes to make a better tomorrow.

Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM

In this episode of INFLUENCER MARKETING: LEVEL UP FOR SUCCESS in partnership with Tribe Dynamics, we speak to Juliana Krost and Charlotte Fleming who have the exciting job of managing all things marketing and social media at accessible luxury haircare brand Monday.

MONDAY is all about salon-quality haircare at affordable prices.  The brand is a global success story and is available in Australia, New Zealand, Mongolia, UAE, Canada,  USA, UK and Ireland.

The brand has garnered more than 25 of the world’s biggest retailers including Walmart, Target, Amazon, Kroger, CVS, Ulta Beauty and our very own Tesco - Selling an average of 10,000 bottles a day – that’s seven per minute. 

In NZ and AUS,  Monday outsold Pantene (NZ/AU biggest haircare brand) after just three months in the market.

The brand has been key in helping legacy retail partners gain relevance with Gen Z and Millennial audiences and a lot of this is to do with its super smart social media strategy, which we discuss in this podcast, along with other great insights into driving success for a band on social media.

We also have a vital guide to accompany this series, entitled How to Measure Influencer Marketing Success. You can download this guide here.