Many years back, and I mean many years back in the late 80’s and early 90’s I worked in the radio broadcasting industry in Southern California: Los Angeles, Palm Springs, Santa Barbara and an area known as “The Inland Empire”... it’s sort of a “shadow market” of the Los Angeles area which we didn’t particularly love. It encompasses the San Bernardino/ Riverside areas of Southern California. It was there during the early 90’s that I was actually on a morning show for a couple-a-three years. It was a rock station that rocked a little bit harder than your average rock station.
We played the traditional hard rock and classic rock like AC/DC, Aerosmith, Rush, Van Halen, Zeppelin, Metallica etc. and all the hair bands from the 80’s like Def Leppard, Quiet Riot, White Snake, Motley Crue, Twisted Sister...
Specific to the early 90’s you had bands like:Pearl Jam, Nirvana, Soundgarden, Radio Head, Alice In Chains, Green Day, Stone Temple Pilots… We even played Iron Maiden… yup. But not in the morning. Can you imagine waking up to Iron Maiden?
I bring up all these artists and bands to give you a flavor for the kind of rock station I worked for and the core of that audience which is pretty hard rockin’ head banging blue collar folks. We targeted Males 18 - 34 and 25 - 49 which shouldn’t really surprise you considering once again we’re dialing it all the way back to the early 90’s.
My guest is my former morning show partner who went on to host that morning show after I got fired for my big fat mouth for 25 years. That’s a pretty unusual achievement in radio back then as radio personalities tended to move from market to market either up the food chain or down depending on your ratings, etc.
We talk about how radio and the way we consume music and talk radio has changed so completely since then. I wanna say that the way we listen to music and talk radio has changed in that time as drastically as Uber and Lyft changed the transportation and taxi industry only the Uber phenomenon happened over a much shorter period of time that it seemed so much more revolutionary but the change is still pretty staggering .
We talk about the Portable People Meter or “PPM” which is device like a pager and a radio ratings system developed by Arbitron otherwise known as the Nielson Ratings… remember them? Maybe you were a “Nielson Family” at one point. Still around.
It’s not going all the way back to the days where we gathered around the radio and stared at it while voices came out of it nor is it George Lucas’ American Graffiti, but it is going back a little way as we reminisce about radio on the Modern Moron...
AC/DC Back In Black
Motley Crue - Kickstart My Heart
Pearl Jam - Even Flow
Iron Maiden - Run To The Hills
Rush - Spirit of The Radio