TheProfitablePractice

TheProfitablePractice

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TheProfitablePractice episodes

  • Jumpstarting your reception team

    You might have a new team member or maybe you’ve had the same team for a while now. Either way, everyone in all teams needs a jumpstart every so often.

    Now, I’m not saying that there doing anything wrong or that there’s a problem but it’s human behaviour for everyone to slightly come off the boil and for everyone to need a refresher. A jumpstart of sorts.

    We always like to upskill our practitioners and keep them on top of their workload, their skillset, and their clinical reasoning but when was the last time we actually had a focus on the reception and admin team and gave them the jumpstart they need to be even better than what they currently are.

    This podcast is all about showing what we need to look for to know when to jumpstart the reception team and the best way to do it.

    It’s a simple 4-step process which enables us to be more efficient and effective, close more sales, convert more, grow the business, reduce cancellations and so much more.

    The reception and admin team are the pillars of every organisation and as such ensuring we jumpstart all our reception team on a regular basis is crucial for your ongoing success.

    14 min
  • How to use the hawthorn effect to grow your business

    First of all, you’re probably asking what the hawthorn effect is before your even wondering how it can benefit your business.

    But that’s totally natural and expected.

    Short, sharp, and powerful webinar on the hawthorn effect, explaining what it is and how you can easily implement it’s benefit into your business right now.

    Across all areas of sales and marketing, operations, team growth and much more.

    Understand the power of the observation effect and how you can turn potential negatives into positives and how you can also get more benefit from positives in your business.

    12 min
  • Why you shouldn’t pivot in your business

    Yes, you read that right. You shouldn’t pivot in your business.

    This might cause controversy with so many people wanting to talk about pivots in their business and how the pivot was so successful.

    Yes, a pivot may be desperately needed and may be exactly what your business needs at that point in time. But fundamentally pivots are slow and only serves to show us that the model, systems, operations, marketing, and other avenues of the business were fundamentally wrong, if a pivot is needed in the first place.

    So, grab the info in this podcast about how we need to avoid the pivot and how we need to actually be structured to ensure that we can avoid pivots and be more agile in our response to challenging situations and times.

    11 min
  • How to use LinkedIn to easily grow your health business

    Surely, LinkedIn is just another social media channel that’s going to suck up more of your time and not help you grow your business?

    Surely, LinkedIn is just another digital marketplace where none of your clients are anyway, so we shouldn’t bother spending any of our time there either?

    Surely, there’ll be another excuse as to not having time or how not leveraging LinkedIn to your business?

    These questions and statements and many more are regular comments that are used in your business when they talk about LinkedIn.

    But, regardless of what you think about LinkedIn at the moment, LinkedIn is an important avenue in the digital marketplace that you must be able to work with and leverage out the benefit of your health and medical business.

    The great news is, is that it is a completely different platform to the more utilised platforms used by many, ie, Facebook and Instagram. But unlike its predecessors, there are some much easier and simpler tools and tactics that you can simply leverage and achieve a much larger benefit to your business.

    In this podcast, the International LinkedIn Strategist and Marketing guru, Judi Fox from America is here to provide some amazing insights, tips, and tactics that you can easily implement in your business immediately and reap the benefits of LinkedIn to grow your health and medical business.

    17 min
  • Optimise KPAs to get better outcomes!

    We’ve all heard of KPIs and how amazingly powerful they are in business but KPAs are even more powerful.

    First of all, you need to know what KPAs are, as they are the main driver for you to get more efficiency, growth and scale from your team and business. The best part is that drives better outcomes and more impact.

    Next, we need to know exactly what to identify and how to optimise these KPAs in all circumstances. Let’s be honest, if you’re going to do a job, then you might as well do it perfect, first time.

    So, even if you’re a team that’s doing some good things and you’ve got some solid KPIs in place, this podcast will show you exactly how to optimise the drive, the discussion and communication that every health business owner needs to have with their team members, if they truly want to be able to grow and scale their business in a more efficient and effective manner.

    KPAs will always be more important to get right with the team if you want to not just meet your KPIs but exceed them even further.

    13 min
  • Your Clients are never buying on price

    Yes, you read that right. Your clients are never buying on price!

    Regardless of what they say and regardless of how they cry poor, we know from so many different avenues that it’s never actually about price.

    Price is normally the 4th or sometimes 5th purchasing decision aspect that comes into the equation and too many health and medical professionals create a race to the bottom based on price and leave the pricing structures that they believe will get them to see more clients.

    It doesn’t work. It’s doesn’t help them. It doesn’t help them build their business and it certainly doesn’t help the industry or have any more impact than if they did the complete opposite.

    Jump in right now and learn exactly why clients don’t buy on price and what you can do to make sure to get the right price to save more of your time, create more freedom and have more impact with better outcomes each and every time.

    14 min
  • How to manage personal and professional relationships in your team

    We've always been told that you can't have personal relationships with employees but that's BS old school way of thinking.

    Ultimately, a personal and professional relationship with team members, goes hand in hand and understanding that to be true and how to best manage those situations is always going to leave you with the best effective communication with all of your team.

    There's also two specific ways for you to optimise communication between your team and most importantly as yourself, the business owner and your team members.

    This short podcast on this clearly outlines how good business owners and entrepreneurs see personal and professional relationships and how you can implement these easy steps to ensure that you get efficient and effective communication and outcomes for all of your team by best managing personal and professional relationships with everyone in your team.

    14 min
  • The benefit of getting comfortable with being uncomfortable

    How can you possibly be comfortable with being uncomfortable? Surely, that’s an oxymoron.

    Well, yes, it is an oxymoron but it’s one of the most beneficial ways that a business owner and entrepreneur can grow.

    We all face challenges, and all have many opportunities in front of us and in most cases, they create an uneasy, anxious, unknowing, and uncertain feeling within ourselves.

    Sometimes it’s anxiety. Sometimes it’s fear. Sometimes it’s just the uncertainty of what’s about to happen or what could unfold.

    Either way, it’s these crucial, uncomfortable moments that are most critical and decisive for our growth and our long-term success.

    There are two simple steps that helps all of us become more comfortable in these uncomfortable situations and uncomfortable opportunities.

    Jump into this short podcast, learn the two steps, and have better control of your own destiny with being more comfortable with uncomfortable situations.

    13 min
  • Leadership. Who’s right? And What’s right?

    We also hear people talking about leadership and professing that they know who’s right and who’s not.

    But the real crux around leadership, is that it’s not a good leader looking for who’s right.

    It’s actually about a good leader looking for what’s right instead.

    Understanding the difference and how critical it is for all of us to understand the difference between good and bad leadership can be simply identified and improved upon by all of us.

    So, jump in and ensure that you understand the difference and can take away these top tips to easily identify when and how you can best improve your own leadership at the right times and in the right way.

    10 min
  • How our businesses can learn from the ocean

    Waves. Sand. Bikinis. Surfboards. The beach and the ocean have it all.

    But what’s that got to do with business and how will that help me?

    I’m certainly not saying you should deck out your clinic in surf apparel and put surf boards on the wall. Nor am I saying you should turn up with boardshorts and bikinis as your new team uniform.

    But there are several key aspects of what the ocean does that all of us as business owners can and should learn from.

    If we all took the understanding of an ocean being a business, then it would definitely be something all of us could strive to improve upon in our business.

    So, dive in right now (excuse the pun) and let’s get some sand beneath our toes right now and explore how simply and easily all of us can make our businesses grow more by learning from the ocean.

    11 min

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The Profitable Practice Podcast