I’m not talking about a goose that lays golden eggs here, but something that is even more powerful to your business, right now. For so many business owners we keep getting told about return on investment and how easy it is to pay $50 for this one thing and get 50 appointments in return. But unfortunately, the more you feed the beast, the more you have to feed the beast, and the more your actually just rebuying your own clients anyway. But when you put a Golden Goose into play with your business, it turns the tap on for huge amounts of business growth and scale with little to no ongoing investment for yourself. It’s something we’ve done in our own health teams multiple times over the years, and it’s been very beneficial to the tune of 5 and 6 figure benefits on a yearly basis. It’s also something we’re doing with huge success with our clients, right now and if you’re not focusing on the Golden Goose scenario for your business and team right now, then you really are losing out on one of the biggest and easiest ways to build and scale your business with the greatest amount of financial gain and ultimately the biggest amount of impact that your business can complete in the future.

Leadership is one of the most commonly discussed areas of business in the last decade. And let’s be honest, everyone likes to tell you how good they are and their own secrets to better leadership. The good news is in this short podcast you’ll learn the two key L words that will guarantee to improve your leadership qualities to those around you. Best of all, it’s easy to do and implement and the results come instantly. So, forget all the mumbo, jumbo around tips and tactics and just grab these two distinct keys that will unlock huge amount of growth potential in your leadership capacity right now.

Wouldn’t it be great if your team and business grew with automatic precision? Or the good news is that it can. Having automated growth and predictable structure and cashflow is not just a pie in the sky concept. There are a couple tricks of the trade that will help. The easy way to get more people empowered and creating more leaders in an automated fashion. The best news is that it’s predictable. It’s simple. It’s quick. And all of us can do it and reap the rewards. All the details are in the podcast here. So, jump in and ensure you too can get the automatic growth for your team and business like many allied health professionals and medical professionals are currently doing.

This is not some rah-rah motivational unicorns and rainbows podcast. This is exactly what all of us need to be reminded of right now. Are you empty? Are you energised? And what difference does it make to how you play the game in business and with your clients? There are 2 major tell-tale signs around motivation, inspiration and the challenges or benefits seen as a result. The next 10-minutes is not a soft feel-good podcast. It’s the brutal truth and reality that all of us need to understand, identify what’s needed and the habitual change that needs to occur for all of us right now. Stop reading this. Press play and get stuck into it to make sure your always on the right-hand side with energy and not on the left-hand side with empty.

We always hear about cash, finances, money, bonus incentives and much more when we talk about our team in the health and medical industry. But what if I told you it was never actually about the money. Because in reality its not. It never is. There’s always underlining reasons and avenues why money is thought to be a problem or challenge or in some situations the solution to the problem. But it’s not. It’s just that we’ve always been entrenched into talking about it and it’s the lowest hanging fruit for us to be able to feel like we can justify, or pin further discussions based on these topics when in actual fact it’s really the real problem. It’s no different to a practitioner addressing a client’s “pain” and not finding the real reason and underlining emotional hook before treatment commences. Knowing the reasons why and identifying them is crucial if you really wanting to be able to create more time, money, freedom and impact.

We all get nervous in business at all different times in all different ways. It’s normal and natural but we must admit it is all there. The trick is how do you best contain that nervousness and be your best. Perform at your best. Give your best. If we look deep down it might be when we’re with clients one on one. When we’re about to present to a group of challenging clients. Maybe it’s a new service or program you’re delivering for the first time. Maybe it’s a proposal to a big corporate company. We all get nervous but there’s a simple trick of how to switch that around very quickly and easily and replace that nervousness with a very beneficial trait that will guarantee your success. And best of all, it’s something I’ve learnt personally from a special young girl in the past months, and it’s had a profound effect on myself and many other successful global business leaders and I want you to learn from this right now and get success from it as well.

Yes, that heading might sound a little bit strange for the healthcare and medical industry. But it’s so damn true. We always need to be ethical, moral and behaving ourselves and the headline is not meant to deviate our thoughts at all. In actual fact, what it’s meant to do is show us that so much of what we currently do doesn’t even sound sexy or beneficial. Think about the types of services we offer and the way in which we engage people in our marketing. It’s bland. Boring. It’s certainly not desirable and hence why it’s probably not as beneficial as it could be. But there’s a simple and very easy way to fix that. We need to make it sexy, and it makes people buy. Science proves it. The marketing world has known it for decades and with these few simple and easy tips right now, you can make your service-based products and services a lot more sexy and enable a lot more people to more easily buy.

It might seem strange for that heading to be the same of this podcast but essentially, it’s 100% true if your wanting to build a more successful health and medical business. It’s always your eyes and the power of what you do with your eyes that is going to be better as a relationship builder than what your words can ever be. Forget your niche. Forget your guarantees. Forget the rubbish you hear from self-proclaimed gurus about how you need to be the solution to their problem. It’s not about your words. It’s all about your eyes and understanding how simple it is, yet so damn powerful to use your eyes before your words is here in this podcast right now.

Sounds simple but it’s the biggest challenge many business owners are facing right now. It’s been trained all throughout our education and academic years to be better. To do more. Improve on this. Attention to Detail. Make this extra little bit shine. It’s always about being better and striving towards perfection but unfortunately for health and medical professionals, it’s actually the biggest enemy of done. The self-limiting, yet non deliberate actions of trying to make everything perfect (or at least much better) has long been entrenched in our learning process but it’s also the No. 1 reason why you don’t ship, develop, implement etc at a faster rate and have even more impact, growth, and scale right now. Perfect is the enemy of done and in this podcast is some great examples and ways for you to easily transform your life, your team, your business and have even more with even less.

If it works for Sir Richard Branson, then it will also work for you. Let’s stop asking what needs to be done, what is the next step, what’s my priorities and all of the other questions that start with the word “what”. It’s not about asking what but instead asking who. It’s a fundamental flaw that so many business owners in the health and medical industry struggle with and it’s ingrained with us since our academic days to the detriment for the ability for us to get better outcomes with our clients. In this 8-minute powerful podcast we dive into the biggest challenges around the “what” and “who” complex and it’s something that you need to have a reminder of and know more about right now.