What do you do when a client trashes your clinic with a negative online review, then schedules another appointment as if nothing happened? In this episode of The Veterinary Viewfinder, Dr. Ernie Ward and Beckie Mossor, MPA, RVT, unpack the emotional and professional complexities of accepting—or refusing—returning clients who’ve publicly criticized your team.

From understanding when a bad review crosses into abuse to learning how to initiate honest, respectful dialogue, this episode delivers actionable strategies for managing digital conflict, preserving team morale, and navigating tough conversations.

The hosts also explore how evolving norms around online reviews have changed the client-vet dynamic, and why price complaints, while frustrating, may not always be personal. A must-listen for veterinary professionals dealing with the emotional toll of public feedback in an increasingly review-driven world.

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