As a bold Futurist and Alchemist, Larry passionately champions collaboration, creativity, and change. Growing up in a family retail business, Larry leads with an entrepreneurial spirit and personal commitment to drive sales. Larry has a unique mix of consulting, client and agency chops having worked at Technomic, handling brand management at Kraft Foods and Wrigley, and agency leadership at Wunderman, Ogilvy, Upshot, Havas and Blue Chip Marketing. Larry has grown a diverse group of brands across B2C and B2B, including Boeing, Kraft Foods, Motorola, PepsiCo, Procter & Gamble, and Sony. When he’s not working, Larry and his wife Deb travel and explore new restaurants with their three young adult children, always finding inspiration “on the run.”