Think Like A Brand

In this episode of the Think Like A Brand podcast, Remi talks about unlocking your true potential as a business owner and how to avoid burnout. Remi shares her journey of realising success isn’t about doing more, but being more - expanding your capacity to hold more clients, more visibility, and more responsibility. Remi explores the concept of Shadow Work, to uncover the parts of yourself that are still playing small, out of fear. Finally she discusses the importance of deciding to be seen as the bold, disruptive leader that you’re meant to be.  

Key Takeaways

Shift from Doing More to Being More

Your next level isn’t about cramming in more content, offers, and strategies. It’s about strengthening your ability to hold more - more clients, more visibility, more money. Embody the version of you who knows her worth and can handle anything coming her way. 

Recognise and Overcome Self-Sabotage

The little voice in your head trying to keep you safe? That’s your ego at work. It will do anything to stop you from stepping into your power. Become aware of your patterns of procrastination and perfectionism, and choose to take action anyway. 

Embrace Imperfection and Just Start

Stop waiting for the “perfect moment” to launch, post, or put yourself out there. 80% is better than nothing and you can refine as you go. 

Stop Seeking Permission to be Seen

You don’t need anyone's approval to be seen. Embody the authority and confidence of the woman you know you’re meant to be, without waiting for external validation. 

Consistency is Key, Perfection is Not

Show up consistently and stop trying to create the perfect content every time. Your audience wants to connect with the real you, not the curated, filtered version. Progress over perfection, always.  

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like A Brand podcast, Remi deep dives into the energy of wealth and speaks about how adopting an abundance mindset is the key to completely transforming your business. Remi shares her personal experience of planning her incredible Italian retreat (details coming soon), a 10k minimum investment that she was making into her business, that initially felt like a stretch, but how once she embraced this energy of abundance she actually ended up making two sales for her new programme whilst on the call with her EA (nudge from the universe right there!). Remi talks about how money is energy that flows where it's welcomed, and by stepping into the identity of the person you are becoming you can unlock your next level when it comes to wealth building. 

Key Takeaways

Money isn’t something to cling to, it’s something to play with

Money is energy that circulates and isn’t something to hold onto tightly. When you start to move money in ways to expand you, that's when the magic happen so embrace the flow (in and out). 

Leap first, and let the money catch up

Don’t wait until you feel 100% ready or prepared, that’s just an excuse to play small. When you step into the identity of the person you’re becoming, the universe will conspire to support you. 

It’s not about hoping it works, it’s about knowing it works

This isn’t about crossing your fingers and hoping for the best. When you’re aligned with the highest version of yourself, you can confidently know that investments in yourself will always pay off. 

Investing accelerates your transformation

That big investment you’ve been eyeing? It’s not just about the money - it’s about the person you’ll become when you’re surrounded by the right people and have the right mentors.

Trust yourself to handle the money, and watch it flow back to you

Stop playing small and start trusting yourself to manage the money. Start making decisions from a place of abundance, rather than scarcity, and you’ll be amazed at how quickly the money starts flowing to you. 

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like A Brand podcast, I’m giving you a trends update as to what I’m seeing is really working in the industry right now, and how I feel it’s going to change over 2025 compared to what we saw in 2024. I’m talking all about the things you need to avoid this year and the trends you need to be ready for, so you know where to best focus your energy and time. 

Key Takeaways

Focus on fully owning your expertise 

Don’t play small by not fully embracing and shouting about your worth, skills and experience 

Be ready to step outside the box 

If you’ve boxed yourself into a role or industry that doesn’t align with your true passions, be ready to pivot to be able to create something that truly sets your soul on fire

Don’t leave content as an afterthought

Your content can be the biggest moneymaker in your business if you learn to spend quality time crafting unique, disruptive content that evokes emotions and stops your audience in their tracks

Mastering storytelling is your key to consistent income 

Through this, you show vulnerability and creativity which are the keys to building trust and connection which is ultimately what makes people buy.

Focus on longer-term masterminds or in-person events

These are the keys to deepening your relationships with clients and driving transformative results.

Sell with conviction 

If you’re not showing up 100% fully when selling, your audience will feel this and they won’t buy. You need to be showing up excited to sell, and completely confident in what you're selling as this energy is what will attract people in.

Focus on optimising your systems and support

The more you invest in the right tools, software and team members to streamline the operations side of your business, the more time you free up to focus on your zone of genius.

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like A Brand podcast, Remi is talking all about the evolution of what it really takes to become a business owner, and why continously evolving is actually such a beautiful thing. She talks about how she fell into the trap of trying to fit into predefined boxes and the power of embracing your unique creativity and skills that make you, YOU. Remi talks about how mentorship plays a huge part in this evolution, how your visual branding impacts this and the transformative effect of rebirth and evolution in your business success.

Key Takeaways

Embrace the rebirth cycle

You need to shed layers in order to unlock the next evolution of you and your capacity as a business owner

Visual branding shouldn’t just be visually appealing

It also needs to capture attention, evoke emotions and resonate with your audience 

Showcase your journey to your audience

This is a powerful way to connect with your audience, by sharing your vulnerability through personal experiences, lessons and your personal evolution

Mentorship is hugely powerful

Don’t underestimate the difference it can make to have advice from someone who can see your gaps and help you accelerate your growth

Tune in to the woo 

Pay attention to your intuition and the opportunities the universe presents you with, these can be an important guide toward your next evolution

Stop putting yourself in a box

You don’t need to fit into a predefined role or offer to be successful - embrace everything that is unique about you and build your business around this. 

Look to others for inspiration, not to mimic 

Make sure you’re using others as inspiration to create something unique, rather than just copying what others are doing - your power as a business owner lies in your unique way of doing things

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like A Brand podcast, Remi is diving deep into her own mission - disrupt. This is Remi’s method that she takes her clients on to help them become a disruptive icon and build a disruptive brand. She breaks this down into three phases: your disruptive story, your disruptive identity and your disruptive essence. It’s all about uncovering your unique journey, future-pacing yourself to your iconic brand vision and infusing your personality into every single aspect of your business. This isn’t about a boring personal branding strategy you’ve heard before - this is about living your life to the fullest and bringing your audience along for the ride. 

Key Takeaways

Your story is your superpower, present and past.

Don’t just tell the old stuff - connect your recent experiences too to attract dream clients who are ready for what you bring to the table right now 

Future-pace yourself to your iconic brand vision.

Get crystal clear on who you’re becoming, how you’re showing up and what you want to be known for in the next few years (not just the next few months) then bring this version of you into the present moment.

Infuse your personality into absolutely everything

Your offers, your visuals, even how you walk. This isn’t about building a personal brand that people have seen a million times over, it’s about becoming the next-level version of you. 

Create content that makes people feel something 

Turn your life into a Netflix series that people can’t stop bingeing on Instagram. 

Align your offers with your evolving identity 

Then market them in a way that screams YOU. Make sure every launch you do is FILLED with your unique way of doing things. 

Don’t just build a brand for the next six months - create one that will last the next 60 years. 

Think big, think bold, think disruptive. 

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.

In this episode of the Think Like A Brand podcast, Remi uses Aimee Smale, founder of fashion brand Odd Muse as a case study of the power of authenticity and transparency in building a completely captivating brand. Aimee is known for her social media presence, sharing the ins and outs of running a business at a young age. Her online presence even caught the attention of Steven Bartlett after she posted a very raw, unfiltered video talking about the challenges of entrepreneurship. Her personal brand has made her stand out in a crowded fashion industry. The result? People don’t just buy into Odd Muse, they buy into Aimee as a person and that’s the power of a personal brand.

Key Takeaways

Embrace the good, the bad, and the ugly 

Aimee’s raw, unfiltered sharing of her journey as an entrepreneur is what has magnetised her audience, showing how vulnerability really can be your superpower. 

Stand out by giving your own unique narrative

Aimee’s story sets her apart in a hugely crowded market, making her brand the go-to choice not only because of the products but the voice behind the products

Lead with your why 

This is how Aimee has managed to build trust and authority, positioning herself as an industry expert and attracting a loyal following

Humanise your brand through personal storytelling

Aimee sharing the ups and downs of her entrepreneurial journey is what has made Odd Muse more than just a faceless fashion brand - she’s created a deep, emotional connection with her audience. 

Align your personal brand with your visual identity

The minimalist, timeless aesthetic of Odd Muse perfectly reflects Aimee’s own personal style and lifestyle - this alignment creates an immersive, seamless brand experience 

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.

In today’s episode of the Think Like A Brand podcast, Remi is joined by Ellie Hudson - Content & Marketing Strategist and owner of the Social Media Management Agency Palm Socials. Ellie shares her journey from struggling in a corporate job in Australia to building firstly her agency business and then her second business in coaching as a Content & Marketing Strategist. They talk about the power of storytelling, the importance of being adaptable and the launch strategy that Ellie uses for herself and her clients that has resulted in amazing results like a £26k pre-sale launch of her signature offer. 

Key Takeaways 

Embrace the evolution of your brand 

As you grow and change, your brand needs to evolve with you. Don’t be afraid to mix it up and try new things as you grow and evolve. 

Delegate intentionally 

Building a great team is the key to scaling your business without burning out - but it requires you to trust your team, empower them and then watch the effect this has on your business.

Get creative with your launches

Stop using the same old strategies that your audience has seen a thousand times - think outside of the box

Don’t underestimate the power of a loyal community 

Your close friends list on Instagram can become a goldmine of warm leads. You can tease new offers there, provide huge value and turn your biggest fans into loyal clients

Authenticity is your key to success

Where there’s so much similarity in the online space, the brands that truly captivate their audience are the ones that unapologetically embrace their voice and personality

Connect with Ellie on Instagram here
Find out more about Ellie's Social Media Management agency Palm Socials here 

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.

In today’s episode of the Think Like A Brand podcast, Remi is joined by JoJo Kearney - Online Business & Mindset Coach. After building a 6-figure fitness business, JoJo realised she had lost her passion for the industry and wanted to build a business that allowed her to help people whilst also having the lifestyle she dreamt about - so she made the bold move to burn it down and pivot into business coaching instead. JoJo talks about the power of constantly evolving, the need to trust your intuition and the HUGE impact on you and your business success, of being unapologetically yourself in business. 

Key Takeaways

Your business has to align with your passion 

Be ready to recognise if it doesn’t and take the bold action to make changes to really feel true ‘success’ and to be doing things that truly light you up

Authenticity is key 

You have to embrace your unique personality and voice to build a brand and business that THRIVES. Embrace your weird, wonderful self. 

Burnout isn’t just about overworking

It actually often stems from a lack of vision and internal drive

Who you surround yourself with matters

You need to be constantly surrounded by people who will call you out on your BS and challenge you to grow, even when it feels uncomfortable 

Continuously evolving in the key 

You need to be learning, always and ready to embrace your evolutions both personally and professionally

Hustle with intention

But not just towards what’s safe or easy, but towards what you truly love that lights a fire in your belly - trust your intuition. 

Follow JoJo on Instagram here
Listen to JoJo's podcast here

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.

In today’s episode of the Think Like A Brand podcast, Remi is joined by one of her clients, Erin Taylor - Female Mindset & Empowerment Coach. Erin helps ambitious female CEOs to rewire their subconscious, calm their nervous system and find inner clarity to turn ambition into aligned action. In the episode, they talk about Erin’s powerful journey of overcoming burnout to harnessing the power of regulating her nervous system to scale her online coaching business. They talk about inner child healing, managing limiting beliefs and building a personal brand that oozes confidence. 

Key Takeaways

Regulating your nervous system is the key to making progress in your business

It helps you to access your most creative, high-performing state instead of trying to grow your business whilst stuck in a state of stress and reactivity. 

Inner child healing work is essential for stepping into your full potential

You need to unpack where your limiting beliefs originated from and consciously replace them with thoughts that serve who you want to become

Embrace the personal development journey that being an entrepreneur takes you on 

Owning a business makes you confront your limiting beliefs, shadows and insecurities which is challenging but also is part of what allows you to then become the best version of yourself

You need to fully trust your own expertise and stay grounded in your worth 

This means not letting self doubt or other people’s limiting beliefs or opinions derail you in your business

Take inspiration from others without comparing 

You can look at what others are doing whilst staying in your own lane, rooted to what you do best

The Inner Clarity method is key to achieving inner clarity and business growth 

Erin’s method focuses on three stages: regulating the nervous system, inner child healing and building relationships

Find Erin on Instagram here
Find Erin's website here

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.

In today’s episode of the Think Like A Brand podcast, Remi is talking all about the power of storytelling and how it can completely transform your brand. She talks about how your story is what connects you to your dream clients on a deep, emotional level. When you learn to tap into your senses and bring your experiences to life, you’ll have your dream clients hooked from the first reel. Remi talks about ditching boring, vague captions and instead getting vulnerable and real, to get your audience to actually FEEL. Your story is your secret weapon and if you can start to use it wisely, you’ll see your impact (and income) skyrocket. 

Key Takeaways

Each of your offers should have a story behind them 

Get clear on the ‘why’ and how the idea came to you - this is what will sell it out. 

Storytelling is all about the senses

You need to make your audience feel like they’re right there with you - use the present tense and paint a vivid picture for them to experience too

Reels are the perfect way to build a story 

Match your audio, captions and visuals to create a specific emotion from your audience as they watch

Repetition is the key 

Tell your story in different ways, across emails, captions, videos - everything. This is how you cement your brand in your audience’s minds. 

Your every day story can be turned into micro moments

Alongside your brand story, the things that happen to you day to day can be turned into micro moments that you share the story of with your audience too

Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.

If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.

Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge 

Until next time, keep thinking like a brand and building with intention.