In today’s episode of the Think Like A Brand podcast, Remi is joined by Ellie Hudson - Content & Marketing Strategist and owner of the Social Media Management Agency Palm Socials. Ellie shares her journey from struggling in a corporate job in Australia to building firstly her agency business and then her second business in coaching as a Content & Marketing Strategist. They talk about the power of storytelling, the importance of being adaptable and the launch strategy that Ellie uses for herself and her clients that has resulted in amazing results like a £26k pre-sale launch of her signature offer. 

Key Takeaways 

Embrace the evolution of your brand 

As you grow and change, your brand needs to evolve with you. Don’t be afraid to mix it up and try new things as you grow and evolve. 

Delegate intentionally 

Building a great team is the key to scaling your business without burning out - but it requires you to trust your team, empower them and then watch the effect this has on your business.

Get creative with your launches

Stop using the same old strategies that your audience has seen a thousand times - think outside of the box

Don’t underestimate the power of a loyal community 

Your close friends list on Instagram can become a goldmine of warm leads. You can tease new offers there, provide huge value and turn your biggest fans into loyal clients

Authenticity is your key to success

Where there’s so much similarity in the online space, the brands that truly captivate their audience are the ones that unapologetically embrace their voice and personality

Connect with Ellie on Instagram here
Find out more about Ellie's Social Media Management agency Palm Socials here 

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.

In today’s episode of the Think Like A Brand podcast, Remi is joined by JoJo Kearney - Online Business & Mindset Coach. After building a 6-figure fitness business, JoJo realised she had lost her passion for the industry and wanted to build a business that allowed her to help people whilst also having the lifestyle she dreamt about - so she made the bold move to burn it down and pivot into business coaching instead. JoJo talks about the power of constantly evolving, the need to trust your intuition and the HUGE impact on you and your business success, of being unapologetically yourself in business. 

Key Takeaways

Your business has to align with your passion 

Be ready to recognise if it doesn’t and take the bold action to make changes to really feel true ‘success’ and to be doing things that truly light you up

Authenticity is key 

You have to embrace your unique personality and voice to build a brand and business that THRIVES. Embrace your weird, wonderful self. 

Burnout isn’t just about overworking

It actually often stems from a lack of vision and internal drive

Who you surround yourself with matters

You need to be constantly surrounded by people who will call you out on your BS and challenge you to grow, even when it feels uncomfortable 

Continuously evolving in the key 

You need to be learning, always and ready to embrace your evolutions both personally and professionally

Hustle with intention

But not just towards what’s safe or easy, but towards what you truly love that lights a fire in your belly - trust your intuition. 

Follow JoJo on Instagram here
Listen to JoJo's podcast here

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.

In today’s episode of the Think Like A Brand podcast, Remi is joined by one of her clients, Erin Taylor - Female Mindset & Empowerment Coach. Erin helps ambitious female CEOs to rewire their subconscious, calm their nervous system and find inner clarity to turn ambition into aligned action. In the episode, they talk about Erin’s powerful journey of overcoming burnout to harnessing the power of regulating her nervous system to scale her online coaching business. They talk about inner child healing, managing limiting beliefs and building a personal brand that oozes confidence. 

Key Takeaways

Regulating your nervous system is the key to making progress in your business

It helps you to access your most creative, high-performing state instead of trying to grow your business whilst stuck in a state of stress and reactivity. 

Inner child healing work is essential for stepping into your full potential

You need to unpack where your limiting beliefs originated from and consciously replace them with thoughts that serve who you want to become

Embrace the personal development journey that being an entrepreneur takes you on 

Owning a business makes you confront your limiting beliefs, shadows and insecurities which is challenging but also is part of what allows you to then become the best version of yourself

You need to fully trust your own expertise and stay grounded in your worth 

This means not letting self doubt or other people’s limiting beliefs or opinions derail you in your business

Take inspiration from others without comparing 

You can look at what others are doing whilst staying in your own lane, rooted to what you do best

The Inner Clarity method is key to achieving inner clarity and business growth 

Erin’s method focuses on three stages: regulating the nervous system, inner child healing and building relationships

Find Erin on Instagram here
Find Erin's website here

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.

In today’s episode of the Think Like A Brand podcast, Remi is talking all about the power of storytelling and how it can completely transform your brand. She talks about how your story is what connects you to your dream clients on a deep, emotional level. When you learn to tap into your senses and bring your experiences to life, you’ll have your dream clients hooked from the first reel. Remi talks about ditching boring, vague captions and instead getting vulnerable and real, to get your audience to actually FEEL. Your story is your secret weapon and if you can start to use it wisely, you’ll see your impact (and income) skyrocket. 

Key Takeaways

Each of your offers should have a story behind them 

Get clear on the ‘why’ and how the idea came to you - this is what will sell it out. 

Storytelling is all about the senses

You need to make your audience feel like they’re right there with you - use the present tense and paint a vivid picture for them to experience too

Reels are the perfect way to build a story 

Match your audio, captions and visuals to create a specific emotion from your audience as they watch

Repetition is the key 

Tell your story in different ways, across emails, captions, videos - everything. This is how you cement your brand in your audience’s minds. 

Your every day story can be turned into micro moments

Alongside your brand story, the things that happen to you day to day can be turned into micro moments that you share the story of with your audience too

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.

In today’s episode of the Think Like A Brand podcast, Remi is giving the Behind-The-Scenes exclusive on her trip to Florida for Freedom Queen Live (recorded in Florida!). She talks about how she had a big realisation whilst out there that her old ways aren’t going to cut it anymore, so this episode is Remi sharing all her key lessons learnt from the event. Remi talks about how she is determined to bring the Florida momentum back to the UK with her, to lean hard into her creativity, authenticity and making bold moves to build the kind of disruptive brand that’ll have people taking notice.

Key Takeaways

You’re no different from that person you aspire to be like

All you need to do is own who you are, become very well known with what you do, non stop, sell what you're already good at, and just do it over and over and over again 

It doesn’t matter if there’s loads of other coaches teaching what you do

People don’t buy into the features of what you teach, they buy into YOU, your story and your unique way of doing things

Resistance is a good feeling

It’s a sign for you to go and take big, courageous bold moves off that feeling

Reverse engineer your goals 

Instead of focusing on your big goal only, break this down. E.g break your 4 year goal down into years, then into quarters, then months, then into your specific offers. 

Don’t ignore your downloads

If you’re having downloads, they’re meant for you - so listen to them and take action on them

Fearing challenges will keep you small

They’re actually opportunities for growth and the more you can embrace them, the more you’ll be elevated to your next level

Surround yourself with people who ‘get’ you and support your vision

This is the key to your next level of growth within your business, moving away from people who aren’t dreaming as big as you, or believing in you as much as you know you do yourself

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.

In today’s episode of the Think Like A Brand podcast, Remi is doing a case study into the Beckham family and their personal brand. The legendary couple have taken personal branding to a whole new level, not just for themselves, but for their entire family. They've managed to balance the fame, the business, and the family life, all while creating magnetic personal brands that have captivated the world. Remi talks through the key lessons we can learn from looking at how they’ve managed to build these phenomenal personal brands. 

Key Takeaways:

It's okay to change career paths - stop worrying about changing your niche

Victoria went from Spice Girl to luxury designer, while David transitioned from footballer to fashion icon. Your personal brand can follow you (if it’s strong enough), no matter what industry you're in.

Staying relevant and evolving is key

David and Victoria are always ahead of the curve, anticipating what their audience wants and delivering it. That's the secret to creating a personal brand that lasts and grows with you so it always feels authentic. 

Bringing more YOU into your personal brand is the key

The Beckhams aren't afraid to show off their family life, and that's what makes people fall in love with their brand - think about how you can lean into that personal side of your biz (this doesn’t mean you can’t have privacy)

Authenticity is everything

No matter how big they get, the Beckhams always stay true to who they are. That's the energy your audience crave.

If you want more details on my VIP days where we can craft your personal brand together - DM me on the instagram link below.

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.

In today’s episode of the Think Like A Brand podcast, Remi jumps into that myth that you’re telling yourself that you’re boring and that’s why you don’t feel like you have anything to share with your audience to build your personal brand. Spoiler alert: You’re not boring, you’re just uninspired! Remi is breaking down how to get out of this belief and start showing up as the magnetic force you truly are. Remember, building a personal brand isn't about being perfect or having it all figured out. It's about being real, showing up, and connecting with your audience in a way that only you can.

Key Takeaways:

Get into your creative zone 

If you’re feeling like you’ve got nothing to say, it’s not because you’re dull - you’re just not doing enough to light your own fire. 

Your subconscious is playing tricks on you

Your mind’s trying to keep you safe by making you believe you’re boring. It’s a limiting belief! The more you can ignore this and start believing in your uniqueness, the better. 

Change up your environment

If you’re feeling uninspired and in a rut creatively, get out of your comfort zone - change up your environment and do things you love. When you do this, your energy becomes infectious. 

Everyone has a story

You’ve got a journey that someone in your audience is dying to learn from - if you can start to tell it. Your experiences, your struggles, your wins - they’re all part of what makes you uniquely you. It’s time to own it and share it. 

Consistency is key 

You need to be showing up regularly to build trust with your audience - people need to be able to follow your journey and get to know you. 

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.

In this episode of the Think Like A Brand podcast, Remi is diving into Neuromarketing and how understanding the science behind how the human brain works is crucial for building a captivating personal brand. Remi explains the two key parts of the brain - the emotional/limbic brain and the logical/neocortex brain and then shares strategies for you to take action to create a memorable, relatable and impactful personal brand. 

Key Takeaways:

The emotional/limbic side of the brain reacts instantly to emotional triggers

Your personal branding must tap into stories, vulnerability and evoking positive feelings like safety, belonging and self-worth

The logical side of the brain needs rational content 

It makes rational decisions so to speak to this side of your audience’s brain, you need to be creating content based around facts, figures, social proof and crystal clear benefits. 

Consistency and repetition are key

The brain loves familiarity, so stick to the same core stories, values and visual branding

Sell by focusing on the desired outcome/transformation

Don’t just talk about the features of your offers, but what results they will actually create - speak to what your audience wants right now

Connecting on an emotional level increases dopamine

Dopamine is a positive, happy feeling which then leads to your audience becoming more loyal and connected to you and your personal brand 

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.

In this episode of the Think Like A Brand podcast, Remi is joined by her first guest - Rebecca Hayden. 

Rebecca is a Mindset and Business Coach, Master Hypnotherapist, and NLP Trainer dedicated to helping ambitious female entrepreneurs shatter subconscious barriers and achieve their biggest visions. Known for her high-impact approach, Rebecca guides her clients to master their subconscious, fueling consistent multi-5-figure months with ease, deep self-trust, and unstoppable momentum.

Her clients become CEOs who embody their highest potential, creating not only financially thriving businesses but also lives brimming with freedom, adventure, and fulfilment. With Rebecca’s expertise, they step confidently into a future where success feels safe, sustainable, and deeply aligned with who they are at their core.

In this episode, they discuss how the subconscious mind helps and hinders entrepreneurs when it comes to building their personal brand and showing up online. Rebecca explains the different stages of learning and how moving from conscious competence to subconscious competence is the key for overcoming mindset blocks standing in your way. They dive into the power of the subconscious, how it stores emotional experiences, and how hypnotherapy can be used to reprogram limiting beliefs. 

Key Takeaways:

The subconscious mind is constantly trying to keep you safe and comfortable

What this means for your personal brand is it actually stops you from taking the steps you need to to be able to grow it, so being aware of how the subconscious mind works is key.

Past experiences create limiting beliefs

The subconscious mind stores everything we’ve experienced, especially emotionally-charged things that have happened to us in the past. These stored experiences then create the limiting beliefs that hold us back in business (& life).

Hypnotherapy as a tool 

It allows you to directly communicate with the subconscious mind and reprogram it with new, empowering beliefs and behaviours that support your growth as a business owner.

Fake it till you make it is how a lot of successful people grow

A lot of successful entrepreneurs simply act like the person they want to become. This creates self-belief and confidence that is the missing piece that you can add into your strategy to truly explode your income and impact. 

Links to connect with Rebecca:

Instagram : https://www.instagram.com/_rebeccahaydon_/

Podcast : The Subconscious Expert : https://pod.link/1500633637 

Website : www.rebeccahaydon.com

Membership : https://www.rebeccahaydon.com/the-subconscious-membership

Youtube : https://www.youtube.com/@rebeccahaydon1108

Freebie : 7 Ways to Rewire Your Mind to 7 Figures - https://www.rebeccahaydon.com/7stepsto7figures

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.

In this episode of the Think Like A Brand podcast, Remi uses Rihanna as a case study of someone who has built an incredible and memorable personal brand that has led to huge success of her businesses, Fenty Beauty and Savage X Fenty (as well as her career as an artist). Remi dives into how Rihanna’s authenticity, confidence and exclusivity has resonated with her audience and led to her expanding her brand with purpose. She’s filled gaps in the market by staying true to her values and created a powerful personal brand that has disrupted the beauty and fashion industries. 

Key takeaways:

Authenticity is the key 

Rihanna has never been afraid to show her true self and stand by her values, which is what has led to her having a loyal audience that are connected to her message.

Use your purpose to expand

Rihanna’s ventures into beauty and fashion weren’t random, but aligned to her brand values of diversity, confidence and self-expression - everything she does is deeply rooted in who she is and what she stands for. 

Take your audience on the journey with you 

Rihanna allows her audience to connect with her by taking them on the journey with her - showing the highs and lows of building her brands, which helps her audience to connect with her and feel like they’re a part of her story. 

Stay true and consistent to your brand values 

Rihanna’s personal brand is rooted in her core values and she’s consistently communicating and embodying these values in her business and online presence - creating consistency and a clear message.

Think bigger

Stop playing small or limiting yourself - think about how you can create a more impactful and influential brand that reflects your true self.

Embrace your uniqueness

Rihanna’s success comes from her being unapologetically herself, rather than trying to fit into a mold. This is what has attracted the right people who connect with her message into her audience as loyal fans. This is what creates a magnetic brand. 

Thank you for listening to this episode of Think Like A Brand! If you found this episode helpful, make sure to hit the subscribe button on your favourite podcast platform and leave a review to let us know your thoughts. Follow us on Instagram @thinklikeabrandpodcast to stay updated on our latest episodes and connect with our community.