Think with Google Firestarters

Think with Google Firestarters

By Think with GoogleBusinessMarketingManagement
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Think with Google Firestarters episodes

  • "What kind of visionary do you want to be?" with Adah Parris

    How do you create a community and maintain a culture in the digital age? Listen to futurist, tech visionary, artist, and activist Adah Parris on why we need a more thoughtful, holistic, and sensory approach to technology.

    Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

    36 min
  • 5 rules to succeed in content marketing, by Storythings Founder Matt Locke

    What are the best techniques for making your content marketing really fly? Matt Locke is the founder of the agency Storythings, and a renowned thinker on gaining attention through content. He joins Neil to talk about the need to understand how your content can fit into the lives of your audience, appreciating the media moments when it's possible to engage, and the formats that will work.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    38 min
  • Why wasting time is essential for creativity with Wired Co-founder Kevin Kelly

    Why is optimism and letting go of what we know so important when considering technology futures? How can we challenge unexamined assumptions to come up with new ideas? In this wide-ranging, insights-packed episode, Kevin Kelly talks about the role of imagination in understanding the future, why we should focus on enabling technologies, how to make creativity a habit, and the importance of lifelong learning, curiosity, and making new mistakes.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    40 min
  • Bringing workshop culture into your business with author and facilitator Alison Coward

    Don't leave workshop energy at the door — bring it into your business. Listen to Alison Coward, founder of Bracket and author of "Workshop Culture: A Guide to Building Teams That Thrive", as she joins Neil to discuss leadership lessons and prompts for creating meaningful conversations and work environments that foster psychological safety, commitment, creativity, empathy, and high-performance amongst teams.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    27 min
  • What makes a great planner? with VCCP's Chief Strategy Officer Michael Lee

    Is media planning becoming the impossible job? Michael Lee, Chief Strategy Officer at VCCP and former Chair at the Account Planning Group, joins Neil to talk about the challenges of the ever-changing media landscape, the importance of "T-shaped" knowledge, the skills that can't be replaced by AI, and why data can't predict if a radical idea will be successful.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    33 min
  • The power of consumer feedback with Unilever's Claire Hennah

    How can brands use consumer feedback, community, and authenticity to truly engage with their audiences? Claire Hennah, Beauty & Wellbeing Chief Customer & Digital Commerce Officer at Unilever, joins Neil armed with invaluable insights into how one of the biggest packaged goods companies in the world drives brand growth through consumer connection.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    23 min
  • Marketer and brand builder Jerry Daykin about lazy endism

    Jerry Daykin VP & Head of Global Media at Beam Suntory — and former EMEA Senior Media Director at GSK*, speaks to Neil about the future of media, 'lazy endism', balancing hyper-personalisation with wider insight and empathy, and the power of context in media.

    *This episode first came out in September 2021.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    41 min
  • Strategist Emma Cookson (The Brandtech Group) on the power of simplicity

    Emma Cookson is a partner at The Brandtech Group (formerly You & Mr Jones) which positions itself as being built around in-housing, rooted in technology, and founded on transparency. Neil speaks to her about the power of simplicity, and how the ability to simplify complexity is a superpower for strategists. She also discusses some of the biggest and most disruptive shifts in marketing including the benefits of inhousing and the emergence of virtual worlds. And she describes what it's like to trend globally on Twitter (and not in a good way).

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    48 min
  • eatbigfish Founder Adam Morgan on creativity from constraints
    Is finding opportunity in constraints the key to inventiveness? Neil speaks to Adam Morgan, highly respected author and the founder of eatbigfish, who describes how asking 'propelling questions' that combine a bold ambition with a constraint can help everyone to think more transformatively, reframe challenges, and get 'productively uncomfortable'. Check out our YouTube video series at: https://goo.gle/3t13pWt
    21 min

About Think with Google Firestarters

From the publisher's feed

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.