Think with Google Firestarters

Think with Google Firestarters

By Think with GoogleBusinessMarketingManagement
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Think with Google Firestarters episodes

  • Passionbrand founder Helen Edwards on growth from the margins

    Brand consultant Helen Edwards is a columnist for Marketing Week, adjunct professor at London Business School, and the author of a new book 'From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come From the Fringes – and how to get there first'. In this thought-provoking episode she discusses why marketers need to look beyond the usual places to drive sustainable growth in an increasingly competitive world.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    22 min
  • What strategists can learn from parenting with VCCPs Rob Estreitinho

    What are the parallels between planning and parenting? As both the Planning Director at VCCP and the father of a toddler, Rob Estreitinho distills some brilliant lessons for strategists and marketers. Rob talks about the importance of context in decision-making, flexibility and continuous learning, and creating the conditions in which solutions can emerge.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    36 min
  • The advertising effectiveness confidence gap with Kantar's Dom Boyd

    What are the key levers of effectiveness? What's the value of difference in driving brand growth? How can brand value be a multiplier to profitability? Kantar MD, UK Insights and Marketing Effectiveness, Dom Boyd, reveals a gold mine of insights into advertising effectiveness. Delving into the current disconnect between advertising effectiveness evidence and spend, and the confidence that marketers have in their marketing strategies and mix.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    29 min
  • Lessons from service design with author Lou Downe

    Are you speaking a totally different language to your customers? Lou Downe, author of the best selling book Good Services and former Design Director of the UK Government, joins Neil to talk about what we get wrong about service design and how improving it can help your users, your team and even the world we live in.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    34 min
  • The value of marketing heretics with OLIVER's Nick Myers

    Why is thinking differently so important in modern marketing, yet sometimes so hard to achieve? In this episode, Nick Myers, Head of Planning at OLIVER Agency shares his thoughts on why you can only be a true heretic if you really understand the orthodoxy, and why the OLIVER model is such a good example of a heretical approach.

    Check out our YouTube video series at: https://goo.gle/3t13pWt

    27 min
  • Finding your crew and building agency culture with Lucy Jameson

    In this episode, Lucy Jameson, a founder at Uncommon London, talks about the importance of finding your crew, building an agency culture from the top and the bottom, the enduring power of creativity and disrupting category norms, creating outputs that don't always look like advertising, and why fame is the least used strategy but so often the most effective one.

    Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

    38 min
  • The risks of overthinking marketing and brand problems with Andy Nairn

    In this episode, Andy Nairn, co-founder of Lucky Generals talks about the risks of overthinking marketing and brand problems, how the quest for perfection can suffocate serendipity and luck, and how becoming buried in process can mean that you become blind to everything else around you.

    Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

    39 min

About Think with Google Firestarters

From the publisher's feed

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google.