Take your eCommerce to the next level with cutting-edge content that helps your products stand out. Our expert from GfK Etilize shares the most effective ways to “wow” consumers and convert views to sales. Learn how to raise your content game with smart, innovative tactics – and put these ideas into practice with minimum hassle.

In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising sustainability profiles of today’s consumers. Around the world, people are now making green(er) decisions about their own actions and the products they purchase -- and these concerns also impact how they feel about your brand. Find out how your brand can approach sustainability wisely through a clear understanding of your consumers’ needs. 

Sometimes, there is an otherworldly disconnect when marketers talk about data. In a recent GfK/CMO Council study, 80% of global marketing leaders asserted that data, analytics, and insights are very important to winning and retaining customers – yet only 12% reported being “extremely confident” in their own data systems. What is the ghostly force that is keeping whip-smart CMOs and insights pros from fulfilling their data potential?

GfK’s study found that data access and management – and the persistence of age-old data siloes – are major impediments to efficient marketing today. At times, no one can remember who created these “zombie” siloes or why they still exist; but they continue to interfere with proficient marketing, leading to hodge-podge dashboards and tortured integration schemes.

In this episode, we'll reveal what companies can and should do to truly connect their data and drive marketing efficiency. We will look at examples of challenges, tradeoffs, and lessons marketing leaders can take when it comes to: 

• connecting research to activation to lift measurement

Throughout, we will share best practices and inspiring examples to help brands connect data and make high-velocity decision making an everyday reality.

For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending anytime soon – so how will your brand stay on top?

In GfK Consumer Life’s 2023 Outlook episode, we’ll discuss the concerns, movements and ideas shaping today’s consumers, and help you understand what people will likely be thinking and wanting in the year ahead.

Drawing on rich, industry-stand trends data, this episode features GfK Consumer Life experts GfK’s Stacy Bereck and Eric Wagatha.

The generational stereotypes around sustainability are straight out of central casting – Gen Z’ers protest over climate change, while Baby Boomers line up to buy gas-guzzling SUVs and Millennials trade recycling tips over Starbucks lattes. How do today’s generations really think, feel and act when it comes to the environment? As the Earth heats up and the economy cools down, is it time to revisit our assumptions about these archetypes of culture and marketing? Join GfK for a down-to-earth discussion with marketers and researchers who represent today’s key generations – revealing firsthand whether Gen Z, Millennials, Gen X, and Boomers will ever see eye to eye on a host of sustainability issues, from electric vehicles to the circular economy.

GfK is committed to empower sustainable growth for our people, partners, and the planet. Reducing our environment impact is embedded into our company’s mission. In our latest episode, we sit down with Jochen Franz, Head of Strategic Projects and Sustainability Director for Procurement & Real Estate, as he talks about GfK’s commitment to sustainability, what we’ve achieved so far, the latest sustainability report & more!

In what seems like an instant, the values and social actions of brands have become make-or-break with even mainstream consumers. From sustainability to global conflicts, the list of concerns brands need to engage with on a daily basis — not just once or twice a year — keeps growing.

How can brands navigate this volatile and unfamiliar world of high emotional stakes — and vast business consequences? Our discussion will cover:

• The evolution of sustainability — and the challenges of staying a step ahead.

Key takeaways:

1. Best practices on how to approach brand purpose.

The volatility of the past two years has raised the stakes for brands of every kind. How can marketers, brand managers and innovators keep up with their customers’ evolving demands? What tools do they need to effectively plan and course-correct in real time?

Speakers: 

• Rachel Bonsignore | VP, Consulting | GfK Consumer Life

Learn more about the Built for Success Toolkit Series here. 

In this episode, we sit down with GfK’s very own Noah Babbott-Bryan, Megan Szabo and Kiley Rentko to talk about their experiences as Research Associates and how they’ve navigated their careers thus far. With different backgrounds and ultimately different paths within consumer insights, they offer unique perspectives on how to get started in this growing space and what skills you should possess to succeed. Tune in now!

The 2022 GfK NextGen Hackathon Competition brought together undergraduate teams from different universities to compete against one another in a data analytics showdown. Teams were tasked with developing strategic recommendations for new products or services in the shopper insights space; this year’s winner hailed from NJIT — iRecommend, a service that relies on predictive analytics to suggest products to ecommerce shoppers, based on their purchase histories and personal characteristics. 

Now in its 11th year, the NextGen Competition gives undergraduates firsthand exposure to solving real-life business problems with consumer insights and data.

Tune into this episode as we go behind the scenes to get insights and perspectives from one of our judges Deb, our GfK expert, Neal and team captain of our winning team, An. They talk about their experiences with the hackathon, and more importantly, how marketers, organizations and other students can benefit from taking part in a data competition.

Featured Guests: 

• Deb Eskra, Measurement & Applied Data Science, Oracle