American women across the generations often have very different attitudes and values. The pandemic and a variety of other factors have transformed women’s roles and perspectives — changes that marketers need to understand for smarter positioning and targeting

"American women, like those elsewhere in the world, have been disproportionately affected by the COVID-19 pandemic,” said Diane Crispell, senior consultant for GfK Consumer Life and author of the report. “Despite the disruptions to their jobs and families and resulting stress, they have a generally positive outlook and care about aspects of life that speak to a broader social conscience.”

Tune in as Diane offers specific insights and findings from her report that dive deep into the lifestyles, values and attitudes of American women.

Guests:

• Diane Crispell, Senior Consultant, GfK Consumer Life

Resources: The American Women Report

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• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 

For companies around the world, diversity, equity and inclusion (DE&I) has moved front and center as a business priority. But for consumer insights specialists, the stakes are higher – because their findings determine products being developed, ads being produced, and even laws being made.

Tune in to hear how GfK has worked with Microsoft to put inclusion into action in a practical sense, across a wide range of research activities.

Guests:

• Josh Billig, Market Research Manager, Microsoft

Resources: Learn more about GfK

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• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 

There are big changes coming to the GSA (General Services Administration) Advantage marketplace, and manufacturers need to pay close attention. GSA enables $60 billion in sales annually to federal, state, and local governments – a massive opportunity for suppliers in dozens of categories. How can you use the updated platform to your benefit, and what pitfalls should you watch out for? Get the latest on these important developments as we talk to Josh Royko, GSA’s Director of Acquisition Oversight, and Lloyd Wood, Senior Enterprise Account Sales Manager at GfK Etilize.

Guests: 

• Josh Royko, Director of Acquisition Oversight, GSA

Resources: www.etilize.com

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• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 

Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana Wismeth tells how lockdowns in China and around the world caused supply chain issues that have directly impacted the holiday shopping season -- and forced manufacturers and retailers to adapt on the fly. What is this extraordinary disruption teaching us about consumer loyalty, retailer sourcing, and distributor decision making.

Guest: 

• Tatjana Wismeth, Head of Distribution & Supply Chain Intelligence, GfK 

Resources: Solutions page

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• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 

Major brands, including Apple, Mercedes, Amazon, and BMW, all use the direct-to-consumer (DTC) model to go straight to their customers for a branded experience. In this episode, experts from GeekSpeak Commerce and GfK Etilize give us a rich insight into why DTC is successful. In addition, they cover best practices and provide examples of how traditional brands utilize DTC. Tune in for all of the do's, don'ts, and small details you need to succeed. 

Guest: 

• Lloyd Wood, Enterprise Sales and Marketing Manager, GfK Etilize

Resources: Leveraging the direct-to-consumer playbook

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• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 

Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with consumers. In this episode, we hear from Constellation Brands and BeenThereDoneThat about how US shoppers feel about DTC products and services.

Guest: 

• Anim Haroon, Manager, DTC Growth Strategy, Constellation Brands

Resources: Leveraging the direct-to-consumer playbook

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• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 

On average, people spend 100 days online in a year. With constant connectivity at the palm of our hands and the roll-out of 5G and VR advancements, online behavior is beginning to blur with real-world engagement. In this episode, trends expert Eric Wagatha explains how we got to today, what consumers want, and how brands should strategically integrate new technologies into their business plans.

Guest: Eric Wagatha, Head of GfK Consumer Life

Resources: How brands can embrace the phygital reality trend

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• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 

A panel of global experts discusses dynamic new approaches to data and intelligent automation, and how they empower your business to make better decisions, faster. Our industry experts discussed the data, knowledge, and technology that delivers relevant, actionable insights from data that drive sustained growth and build healthier customer relationships.

Guests:

• Christine Foster, CCO, The Alan Turing Institute 

Resources: 

• Video: Decode the Future Virtual Event

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• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 

In the past few years, eCommerce listings have become the main window for shoppers, making digital product content a crucial part of the buying process. So how can brands become masters of this newly demanding digital content space? In this episode, eCommerce expert Lloyd Wood goes through the "must-haves" and "have-to-haves" to get the consumers' eyes -and wallets- on you.

Guests: Lloyd Wood, Enterprise Sales and Marketing Manager, GfK Etilize

Resources: 

• eBook: Optimize your digital showroom

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• Get more details about this episode at www.gfk.com/en-us/thinking-ahead 

Latin America is often overlooked compared to other regions when it comes to global media coverage. Still, the reality is that it's a large and vibrant region offering an abundance of opportunities for marketers. In this episode, demographics and lifestyles expert Diane Crispell explains the value of LATAM consumers- and how you can grab their attention.

Guests: Diane Crispell, Senior Consultant, GfK Consumer Life

Resources: 

• Study: A fresh look at Argentina, Brazil, and Mexico

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead