Thinking Caps

Thinking Caps

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Thinking Caps episodes

  • Trending Now: Brands Harness Twos-Day’s Palindrome Power

    Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, building anticipation with targeted teasers and strong pushes around global celebrations and U.S. National holidays. 

    6 min
  • Trending Now: Brands Harness Twos-Day’s Palindrome Power

    Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, building anticipation with targeted teasers and strong pushes around global celebrations and U.S. National holidays. 

    6 min
  • Facebook Faceplants As The Metaverse Builds Marketing Distraction

    Facebook’s stock dives 25% in one day, the largest valuation drop in the history of the market which coincides with months of strong marketing efforts & hype around the Metaverse. Rich and Tim break down why Facebook fumbles in the market, while simultaneously Meta amps full steam ahead distracting audiences with the glimmer of their shiny new product.

    10 min
  • PREVIEW: The Metaverse, Marketing and Future of Privacy Webinar

    The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022. Chris sparked an outrage when he revealed the nefarious data dealings at Cambridge Analytica using Facebook user data and that has led to numerous law and watchdog groups trying to ensure it doesn't happen again.

    Hear Chris's thoughts, based on his deep knowledge of Facebook data, in the upcoming webinar. Link to register in the Resources section.

    10 min
  • Trending Now: 4 Stand Out Emails + Mobile & Industry News

    In this "Trending Now" edition for the 3rd week of January 2022 we break down 4 awesome, personalized email campaigns from Ulta Beauty, Ensembl, Sherwin-Williams and United Airlines. We also showcase a great abandoned cart engagement using images in an MMS to help close the sale. We hope this inspires you on your relationship marketing journey.

    8 min
  • The Major Players of the Metaverse

    The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into the big players that are shaping the future such as Meta, Google and Microsoft along with their initial offerings for consumers entering the virtual world.

    12 min
  • Trending Now: The 50+ Best Holiday Campaigns of 2021

    In this "Trending Now" edition, we break down the best holiday email, sms and in-app marketing campaigns of 2021. We have over 50 examples of how brands got creative to drive sales. We also break down when these holiday trends launched over 3 months leading up to the end of the year. Enjoy.

    10 min
  • Trending Now: Holiday Emails, SMS + Offers That Inspire

    Each week the Strategic Services team here at Cheetah Digital scour the web for the best email, sms and marketing campaigns... so you don't have to! This week we break down some of the best holiday email and sms campaigns utilizing animation and motion as well as 12 days of deals themes and flash sale incentives. Hopefully you find these inspiring for your own marketing efforts.

    5 min

About Thinking Caps

From the publisher's feed

Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how…