Thinking Caps

Christine Clauder uses her social media and marketing savvy to launch PleaseAdoptHank.com, the viral dog adoption ad for “hellion” dog Hank. This week AdAge breaks down ‘what marketers can learn’ from Christine’s bold marketing approach for finding Hank’s new forever family. 

As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect zero-party data as a clear demonstration of value exchange, then going one step further and integrating loyalty programs into your email marketing strategy for the most effective results. He also outlines some important questions your company needs to ask to start leveraging all your data in less that ten minutes. 

Human connections! That's the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in store. But will the Delta variant delay those wishes? We dig into this topic and share what you need to know in less than 10 minutes.

The California State's Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential 'data sale', Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features aren't up to speed and could create massive infractions. Is your brand in the crosshairs? We explain the high level overview in this episode.

Facebook ran a paid piece in AdAge talking about their ability to connect a local businesses which are part of national brands to their local audiences, but the trends and other marketing and advertising experts would tell you to start building a loyalty solution first and foremost. Hear why IAB and other experts also back up this theory, along with how technology can benefit both the national brand and local dealership.

Restaurants took a beating in 2020 as the pandemic spread.

One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.

The Wall Street Journal has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices is dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though is the shift in ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.

Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect their own data. We dig in to these issues as they evolve.

Tereza Kirk, product manager Cheetah Experiences, shares the vision and future of the most reliable and scalable platform for acquire zero-party data. Learn some key benchmarks and how your brand should be considering your customer acquisition and engagement strategies using the Customer Engagement Suite.

Look out for another longer episode that delves into the mechanics of Cheetah Experiences. A must-watch for clients of the Customer Engagement Suite.

Scott Cunningham has too many titles and accolades to list here, but he's one of the most sought after brand safety, privacy and martech consults on the planet. He gives us the low down on what's really behind the privacy battles between Apple, Facebook and Google as well as his take on cookies, legislation and sound advice for global brands. Zero-party data also has a great section in this long form podcast a s well as saving journalism and how first party identifiers are crucial to local and advertsing.