Thinking Caps

Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.

Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.

The Cheetah Digital Customer Engagement Suite provides as much as 20% of top-line revenue increases for some global brands. Pure Archery Group migrated their multiple brands to our single platform to acquire zero-party data, understand, activate, and engage their audience with hyper-personalization.

Pure Archery Group has a unique challenge when it comes to marketing. They have both retailer and independent dealer channels -- but they rise up to meet that challenge with customer marketing that's personalized to every consumer that engages with them.

Surprise and delight -- it's Salling Group's thing when it comes to engaging their customers through their loyalty app. With 1 million members (in a country of 5 million!), their app is incredibly popular. Hear how Salling Group activated their program and how they continue to keep their members engaged.

What's the recipe for success for Torchy's Tacos? In this less-than-10-minute spotlight, we focus on how Torchy's set out to create a loyalty program that would go above and beyond what's currently in the market. CMO Scott Hudler details how a focus on creating relationships with their customers and gathering personalized data has been their key to success.

Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like GSK are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.

Join product marketing team member Nick Einstein, and David Raab, founder of the CDP Institute, to dig into the major items to consider when discussing the role of a CDP in your organization. David coined the term "CDP" back in 2013 and will use this time to focus on what a CDP really is and isn’t, how to ensure your team uses it to maximum benefit, privacy best practices, and the age-old question...buy or build?

How American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue with Cheetah Digital's Customer Engagement Suite. They use surveys to collect psychographic data from high value customer to then personalize email offers at scale and saw a lift of nearly $50 per head. Watch now to learn how to replicate this customer engagement strategy within your relationship marketing efforts.

'The Long Goodbye' is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain about the future of data & privacy. This week Richard Jones reacts with Cheetah Digital's VP of Brand & Community, Francesca Gillett on these poignant revelations.