Thinking Caps

Restaurants took a beating in 2020 as the pandemic spread.

One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.

In the AdAge article "WILL CONSUMERS TRADE THEIR FACEBOOK AND GOOGLE DATA HISTORY FOR BRAND DEALS?" Tim Glomb comments on the well-intentioned but misguided value exchange platform from DataLucent. Cheetah Digital has been powering the value exchange economy between brands and consumer for years. But a new 'middleman' enters the landscape further validating the need to reward the consumer for sharing the right data. But is a third party vendor needed? Do they muddy the waters? Let's dig in.

Creating awareness for the vaccination programs in America is important towards our path to normalcy. Some brands have taken it upon themselves to do their part in spreading awareness while also offering a value exchange for consumers that do indeed get the vaccination. Learn how AB InBev's Budweiser used Cheetah Digital's Experiences platform to collect zero-party data while offering them a free beer.

Many of you asked for concrete examples of how brands are getting ahead of the cookie issues by collecting zero-party data. The IAB recently suggested brands need to start advertising better experiences for longer-term relationships with consumers rather than highly targeted click-to-buy ads. Well, The Home Depot has created an excellent customer experience through live streaming video while collecting zero-party data and using email as a communication channel. Learn why YouTube wasn't the right platform for this campaign and how you can learn to replicate it for your brand.

As the cookie dies and IDFA changes kick in, marketers have to navigate a sea of confusion when it comes to #adtech. But is this reliance on tech something we need to 'fix', or should we kick the habit altogether. Yes and no. We break down some recent partnerships in the data and adtech space and what marketers really need to consider moving forward.

2020 saw unbelievable increases in digital ad revenue. It boomed by 12% to $140 Billion and the 4th quarter saw the highest revenue on record! So as the third party cookie dies off, will marketer's heads roll? We pose the question but suggest a few areas that will grow and offer ideas on how to make sure your organization (and job) thrive!

Rich and Tim share their 5 'Must-Read' stories from March of 2021. From 'Citizen Data Scientist' models explained to customer success stories and how they are increasing revenue, March saw some great, easy reads that will inspire and even educate marketers.

Cheetah Digital published a self-assessment tool to help you objectively learn where your organization excels and falls short when considering your Data, Acquiring the right data, Customer Engagement, Personalization, Retention and overall Strategy. We share results to date. Take the free assessment now and get your own personalized content feed to help you overcome your weaknesses.

Del Taco's CEO John Cappasola shares why loyalty is at the heart of their growth plans and how they will double down on 'ultimate convenience' to grow revenue. We also preview the new Loyalty 360 Technology Today Report helping you navigate the MarTech technology provider landscape to understand who is best suited power your future.

The Interactive Advertising Bureau (IAB) released a new report suggesting brand advertisers need to collect consumer data via a clear value exchange with consumers to ensure long term viability. They also note that advertising dollars should be funneled into customer experience - including loyalty programs. This is a massive shift and validation on zero- and first-party data. Watch as we break down the key takeaways from this extensive report.