Thinking Caps

More people are online than ever but the role of third-party data and cookies to make meaningful matches is eroding at a lightning pace. Marketers need to double down on zero-party data. Once a zero-party data acquisition strategy is established, Next-Generation Personalization can begin. This video explains the road ahead for marketers and why personalization is crucial for success as the cookie and third-party data diminishes in value.

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In this episode, Tim Glomb and Richard Jones chat with Andrea Ghibaudi, Director of Enterprise Strategy at Silverbullet, a data-smart marketing services company. Andrea shares what it’s like to work for a company like Silverbullet where collecting, organizing, and comprehending data for organizations is their bread and butter. Tim and Richard ask Andrea to share his high-level data strategies for companies, how CPG brands can look beyond just e-commerce data for insights, and just how important it is to collect the right type of data. Learn what a data-smart organization can look like.

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Named one of The Most Influential People in Data two years running, Orlando Machado knows a thing or two about data science. The Chief Data Scientist at Aviva (an insurance, savings, and investment company) is on the Thinking Caps podcast today to discuss a different perspective on data. How sometimes you can learn new things if you just look at the data differently, but also how data science is not a crystal ball and that qualitative research (understanding through conversations how customers feel about something) can be just as important. Tune in now and visit DataIQ to learn more about Orlando’s contributions.

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In this episode, Tim Glomb and Richard Jones chat with Jeremy Schwartz, former CEO of The Body Shop, former CEO of Pandora, and Managing Director of L’Oreal. He also held senior marketing positions at Coca-Cola, where he invented Coke Zero, and Sainsburys where he brought to market imperfect vegetables. He shares the wealth of knowledge and stories about leadership, digital transformation, mythbusting, and more that he's gained over a 30-year career. This is a can't-miss episode.

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Social media is all over the news right now, and for good reason. Movements like #StopHateForProfit caused brands such as The North Face, Patagonia, Verizon, and dozens more to pull all advertising dollars from social media platforms overnight. Cheetah Digital stands with these brands and our clients such as Starbucks and Vans, by pulling all advertising from Facebook and Instagram. But this is just part of the story. Watch as Richard and Tim break down how brands have been part of the social media quagmire, reveal some key stats in Forrester's recent report "It's OK to Break Up with Social Media" while also discussing what the "Trust Economy" should look like. You'll also learn why it's more important than ever to start owning your audience by collecting and activating zero-party data at scale. There's so much to unpack in this 38-minute podcast. Be sure to download a courtesy copy of the full Forrester report for yourself and review your metrics to see if your ad dollars would be better spent elsewhere.

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In this episode, Tim Glomb and Richard Jones chat about how the Customer Engagement Suite came to be. Sameer Kazi has spent decades in MarTech. As CEO of Cheetah Digital, he leads the world's largest independent multichannel marketing platform for B2C brands. Learn how Cheetah Digital started, why it exists, and what problems the Customer Engagement Suite solves for clients. Hear how to avoid the 'fake til you make it' mentality and how Sameer's approach to unified data storage and 360-degree view of customer data differentiates from all other platforms today.

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In this episode, Tim Glomb and Richard Jones chat with Scott McNealy regarding advice business leaders need to consider in the Covid-19 crisis. Scott was CEO of Sun Microsystems and has weathered many storms in his 20+ years at Sun and has some excellent perspective and advice for leaders in challenging times.

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In this episode, Tim Glomb and Richard Jones chat with Chris Muscutt who leads Marketing Technology at Shell. Chris talks technology -- specifically how one of the biggest challenges in the oil & gas industry is not a lack of technology solutions, but the challenge of finding the right solution. Chris also talks about the impressive feat of Shell getting their Grocery 2 go program up in running amid the chaos of COVID-19 in only two weeks and just how instrumental Cheetah Experiences was to that. Hear about Shell's best campaigns and tips for getting internal buy-in on the right tech and more in the latest episode.

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In this episode, Tim Glomb and Richard Jones chat with Adam Stewart, the Chief Digital Officer of Starhub, a telecommunications company. Adam discusses his experience running the data strategy for businesses in multiple industries including banking, CFMG, pure play e-commerce, and now telecoms. Additionally, he shares his insights on data including how important it is to make it accessible and actionable.

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In this episode, Tim Glomb and Richard Jones chat with Darien Bates, Head of Data & Customer Experience at &pizza about what &pizza is made up of — more than just cheese, crust, and sauce. They have a focus that goes beyond food. He also discusses how important their technology partners, including Cheetah Digital and Sparkfly, were in getting &pizza pivoted in just three days from a 60-65% walk-in customer base to a 100% digital customer base as they adapted to Coronavirus restrictions. They give away 1,000 pies a day across their 38 East Coast locations and they’ve seen almost 100,000 new user profiles during the first 60 days of their giveaway.

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