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Thinking Caps
Thinking Caps episodes
- CMO Dan Gertsacov on Scaling Marketing Across 7 Brands
In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. We’re joined today by the CMO of Focus Brands, Dan Gertsacov and he’s got quite an interesting path. He shares his digital strategy, using the Golden Rule in marketing, how to scale marketing efforts across so many brands, and how to plan for the unknown with scenario planning. Sit back and watch or listen to the latest episode of Cheetah Digital’s marketing podcast Thinking Caps.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
36 min - Bloomin’ Brands' Investment in People and Food Has Made All the Difference
In this episode, Tim Glomb and Richard Jones chat with Michael Stutts, the Chief Customer Officer of Bloomin' Brands, home to such restaurants as Outback Steakhouse, Carraba's Italian Grill, Bonefish Grill, Aussie Steakhouse, and Fleming's Steakhouse. Michael talks to Tim and Richard about the new demographic they're seeing ordering takeout, how data around customers is shaping their messaging and loyalty, and what Michael's ultimate Bloomin' Brands dream meal would be -- it's mouthwatering.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Facebook ► https://www.facebook.com/CheetahDigital
Quick Cap - want the full episode text "Caps" to 64600 in the USA.
32 min - Catherine Tabor Tackles the Gap Between In-Store and Online
In this episode, Tim Glomb and Richard Jones chat with Founder and CEO of Sparkfly Catherine Tabor about the platform she created to address a gap between in-store and online activity for brands, how loyalty is the key in tough times, and we discuss the innovative ways brands are pivoting during the pandemic.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources
SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Facebook ► https://www.facebook.com/CheetahDigital Want the full episode text "Caps" to 64600 in the USA.
27 min - Bowtech's Data Strategy Drives Measurable Lift in Sales
In this episode, Tim Glomb invites Bowtech brand's Director of Marketing Jeff Suiter to discuss the results from their 3-year-long database growth strategy and the rewards they are reaping. The takeaway? A significant drop in marketing churn, impressive revenue lift, and an enormous increase in market share. Jeff shares stats, facts, and figures on how their 3-year-long partnership with Cheetah Digital's Suite has been the major driver of this success and drove an incredible revenue lift during the COVID-19 crisis in early 2020.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Facebook ► https://www.facebook.com/CheetahDigital
Quick Cap - want the full episode text "Caps" to 64600 in the USA.
34 min - Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty & More
Tim and Richard welcome Jon Siegal, Cheetah Digital’s VP of Global Loyalty Sales and all-around loyalty expert to talk about loyalty through the lens of the current pandemic. What matters right now? Should loyalty programs take a backseat right now or are they more important than ever? Plus, how brands can reduce friction in transactions to encourage their loyalty program members to engage more.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources
SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Facebook ► https://www.facebook.com/CheetahDigital Want the full episode text "Caps" to 64600 in the USA.
27 min - Andy Gladwin on Messaging Apps, Rich Communications Services (RCS), and if SMS is Even Relevant Anymore.
In this episode, Andy Gladwin, Senior Director of Global Mobile GTM, talks messaging -- specifically third-party messaging apps and how enterprise brands should be using them for frictionless engagement with their customers. Also, Tim, Richard, and Andy discuss how SMS and RCS combined will be responsible for a $28B U.S. marketplace by 2023 and how brands can go all-in now.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Facebook ► https://www.facebook.com/CheetahDigital
Quick Cap - want the full episode text "Caps" to 64600 in the USA.
29 min - Thinking Caps | The Creative and Helpful Ways
The impact of the Coronavirus is being felt globally. Brands ranging from CPG and retail to food service and entertainment are responding to the crisis in creative, helpful, and essential ways for both consumers and their employees. We also cover connecting through SMS and the top 5 things that brands should NOT be doing right now lest they want to be remembered for all the wrong things.
Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources
SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Q...
CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/chee...
Facebook ► https://www.facebook.com/CheetahDigital
34 min - Peter McCormick Chairman Cheetah Digital
Legendary email marketing pioneer, Peter McCormick, co-founded Exact Target which was acquired by Salesforce for $2.5B. He shares his favorite books every marketer needs to own along with other 'permission marketing' experience and advice. Peter is also Chairman at Cheetah Digital and shares some vision for helping brands understand their customer's total lifetime value.
Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.
Tom Flanagan on LinkedIn: https://www.linkedin.com/in/tom-flana...
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources
SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Q...
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/chee...
Facebook ► https://www.facebook.com/CheetahDigital
37 min - Scott Cunningham Talks First Party, Publishers & Ad Fraud
Thinking Caps | Scott Cunningham was founder of the IAB Innovation Tech Lab, President of Media Group Interactive and currently a brand safety expert. We discuss the death of the cookie and the real need for both publishers and brands to ramp up their zero- and first-party acquisition strategies. Learn how this can reduce ad fraud and ensure a more efficient marketing landscape while providing you with deep personalization capabilities.
Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS
https://www.cheetahdigital.com/resourcesSUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS
https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_DigitalLinkedIn ► https://www.linkedin.com/company/cheetahdigitalFacebook ► https://www.facebook.com/CheetahDigital49 min - Sorrell's Hint's, IAB's cookie replacement, US privacy legislation introduced.
In this episode we breakdown an AdAge Q&A with Sir Martin Sorrell, question the IAB's cookie replacement theory and discus new US privacy legislation to create a 'federal referee'. Plus some suggestions for email and loyalty marketers.
Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS
https://www.cheetahdigital.com/resourcesSUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS
https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_DigitalLinkedIn ► https://www.linkedin.com/company/cheetahdigitalFacebook ► https://www.facebook.com/CheetahDigital29 min
About Thinking Caps
From the publisher's feed
Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how…
to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge
Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions.
Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.