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Thinking Caps
Thinking Caps episodes
- Tom Flanagan 30 Year Brand Marketer
In this episode our guest is 30 year brand marketing vet Tom Flanagan. The former EVP Leo Burnett talks privacy and how this is nothing new. We discuss what brands and agencies are doing right now with the cookie dilemma and calls for a return to human connection. We also touch on some suggested events and ideas brands should be look at in 2020.
Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.
Tom Flanagan on LinkedIn: https://www.linkedin.com/in/tom-flanagan-b0802473/
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS
https://www.cheetahdigital.com/resourcesSUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS
https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_DigitalLinkedIn ► https://www.linkedin.com/company/cheetahdigitalFacebook ► https://www.facebook.com/CheetahDigital30 min - Scott McNealy Talks Privacy, Loyalty & Legislation
Thinking Caps | Scott McNealy Talks Privacy, Loyalty & Legislation. In this episode Scot McNealy recounts his famous run in with Congress and his 'privacy is dead, get over it' remarks. He also shares advice for those currently in the CEO and CMO roles on how to get ahead of the third party cookie deprecation and why your own database is the path to working with walled gardens. Scott also reveals his top loyalty programs he actually uses and, of course, takes a few jabs at the government while sharing his thoughts on impending privacy legislation.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources
SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Q...
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/chee...
Facebook ► https://www.facebook.com/CheetahDigital
32 min - Quick Cap | Former FBI Agent & Privacy Expert Jill KnesekQuick Cap | Jill Knesek is a former FBI cybercrime agent that has taken down some of the biggest web and data hackers we've seen in the last few decades. In recent years she has been helping brands assess and protect their security vulnerabilities around data. Jill also has advice for you in context to the current privacy legislation landscape and what you need to keep top of mind. VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTShttps://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTShttps://www.youtube.com/channel/UCu6Q... CONNECT with CHEETAH DIGITALTwitter ► https://twitter.com/Cheetah_DigitalLinkedIn ► https://www.linkedin.com/company/chee...Facebook ► https://www.facebook.com/CheetahDigital2 min
- Former FBI Agent & Privacy Expert Jill KnesekThinking Caps: Jill Knesek is a former FBI cybercrime agent that has taken down some of the biggest web and data hackers we've seen in the last few decades. In recent years she has been helping brands assess and protect their security vulnerabilities around data. Jill also has advice for you in context to the current privacy legislation landscape and what you need to keep top of mind.VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTShttps://www.cheetahdigital.com/resourcesSUBSCRIBE NOW FOR OTHER MARKETING INSIGHTShttps://www.youtube.com/channel/UCu6Q...CONNECT with CHEETAH DIGITALTwitter ► https://twitter.com/Cheetah_DigitalLinkedIn ► https://www.linkedin.com/company/chee...Facebook ► https://www.facebook.com/CheetahDigital34 min
- Why brands need to replicate the #consumerdata strategies from the likes of Facebook & GoogleIn our second installment of Thinking Caps, we dive into Sir Martin Sorrell's recent Q&A with AdAge and what his comments mean for brands and the future of agency services. We also breakdown Digiday's coverage of an IAB meeting this month and why they might be chasing the wrong target when it comes to cookies. Brands really need to replicate the #consumerdata strategies from the likes of Facebook and Google. Finally, New York Senator Kirsten Gillibrand proposes new U.S. privacy legislation that would create a "federal referee" when it comes to compliance for big tech and brands collecting data. If you're an email marketer or someone considering or managing a loyalty program for your brand you'll want to hear some suggestions towards the end.Listen as Tim Glomb, VP of Content and Data, along with Richard Jones, Chief Marketing Officer, unwrap the most recent headlines for brand marketers related to consumer data and privacy issues, email and mobile marketing, loyalty programs, and the strategies and hurdles you're facing today.29 min
- Facebook’s Audience Network mobile arm is over; AdAge takes on CDPsWhat should brand marketers know about Facebook's removal of Audience Network-Mobile ads? And do Customer Data Platforms have a role in the bigger conversation about the marketing machine? Cheetah Digital's Tim Glomb and Richard Jones talk about it what it means to marketers.Visit our website to read blog posts and thought leadership pieces around zero-party data and the post-cookie world. Resources:Digiday article: https://digiday.com/media/facebook-plans-shut-facebook-audience-networks-mobile-web-arm/AdAge article: https://adage.com/article/digital/why-customer-data-platforms-will-play-role-post-third-party-cookie-world/2235281Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTSSUBSCRIBE NOW FOR OTHER MARKETING INSIGHTSTwitterLinkedInFacebook24 min
About Thinking Caps
From the publisher's feed
Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how…
to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge
Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions.
Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.