Thinks Out Loud: E-commerce and Digital Strategy

By Tim Peter

A weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategy... more

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FAQs about Thinks Out Loud: E-commerce and Digital Strategy:

How many episodes does Thinks Out Loud: E-commerce and Digital Strategy have?

The podcast currently has 430 episodes available.

Thinks Out Loud: E-commerce and Digital Strategy episodes:

August 02, 2022 The Sky is Falling for Digital… or Is It? Big Tech’s Earnings Q2 2022 (Thinks Out Loud Episode 357)
It’s earnings season once again. And, as always, we’re taking a look at what Apple, Google, Facebook, Amazon, and Microsoft — the AGFAM; Big Tech — have to say about…
The post The Sky is Falling for Digital… or Is It? Big Tech’s Earnings Q2 2022 (Thinks Out Loud Episode 357) appeared first on Tim Peter & Associates.
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29min
July 27, 2022 Top Trends: The Word of the Year in Digital is “Integration” (Thinks Out Loud Episode 356)
You and your customers have lived through massive transformation in the last two-plus years. Not just “digital transformation.” But transformation of every aspect of our lives. We’re not the same…
The post Top Trends: The Word of the Year in Digital is “Integration” (Thinks Out Loud Episode 356) appeared first on Tim Peter & Associates.
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24min
July 19, 2022 Doing Digital in the Weirdest Economy Ever (Thinks Out Loud Episode 355)
We are in one of the weirdest economies in history. It’s not that the economy is terrible; it’s that it’s… strange. Some economic indicators suggest that things are awful. Others…
The post Doing Digital in the Weirdest Economy Ever (Thinks Out Loud Episode 355) appeared first on Tim Peter & Associates.
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28min
July 12, 2022 Revisiting Top Trends: Is Execution the New Innovation? (Thinks Out Loud)
OK, Big Thinkers, Covid has finally hit your favorite little podcast, which has put us a bit behind schedule. Of course, that makes a good time to revisit the archives…
The post Revisiting Top Trends: Is Execution the New Innovation? (Thinks Out Loud) appeared first on Tim Peter & Associates.
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16min
July 05, 2022 Revisiting "How We Get to Brand 2030" (Thinks Out Loud)
We’re halfway through the year—and what a year it’s been so far. Inflation, supply chain issues, immense consumer demand, and, of course, the "I-can’t-believe-it’s-still-with-us" situation with the pandemic. And, yet……
The post Revisiting "How We Get to Brand 2030" (Thinks Out Loud) appeared first on Tim Peter & Associates.
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22min
June 28, 2022 Trends Driving Digital in the Future: Customer Privacy (Thinks Out Loud Episode 354)
Trends Driving Digital in the Future: Customer Privacy (Thinks Out Loud Episode 354)
There is probably no bigger trend driving digital in the future than the need to focus on customer privacy. Big shifts in government regulation and actions by major tech platforms like Google and Apple have suddenly caused marketers and business leaders alike to recognize that we’re living in an entirely new world. Despite the challenges these changes introduce, this is are a good thing, truly.
Marketers, product managers, and technologists alike will need to adopt new approaches to connect with customers while having less access to customer data. Again, that’s a good thing. You can do this. The tools and techniques exist to provide great customer experiences while also respecting customer privacy.
How can you do this? How can you put these tools and techniques to work for your business? And how can you connect with customers in a privacy-first world? This episode of Thinks Out Loud takes a look.
Want to learn more? Here are the show notes for you:
Trends Driving Digital in the Future: Customer Privacy — Relevant Links and Show Notes

* A Privacy First-World Won’t Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot’s CMO
* How The Delayed Death Of The Cookie Could Impact Advertisers, Publishers And Consumers
* Italy’s data watchdog latest to warn over use of Google Analytics | TechCrunch
* How to Build the Business Case for Digital in Your Budget (Thinks Out Loud Episode 353)
* Marketing in Uncertain Times (Thinks Out Loud Episode 352)
* What’s Going on With AI in Marketing? (Thinks Out Loud Episode 351)
* Revisiting "Are You Destined to Lose to the Frightful Five?"
* The Future Digital Trends You Must Think About Today (Thinks Out Loud Episode 342)
* How Much Will 2022’s Top Tech Trends Shape Your Digital Strategy This Year? Not Much (Thinks Out Loud Episode 334)
* What 2022 Trends Should Marketers Care About?
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24min
June 22, 2022 How to Build the Business Case for Digital in Your Budget (Thinks Out Loud Episode 353)
As the year goes along, we start to creep closer to everyone’s favorite exercise: Budget season! Wait, what?!? You don’t love budget season? You don’t love having to spend your days with spreadsheets and forecasts and building yet another business case for digital all to justify your team’s existence—and your own?
OK, so maybe budget season isn’t your favorite time of year. And maybe it’s not fun to have to build a business case for digital… again. But, it doesn’t have to be painful either. There are just a few, relatively simple things that you need to keep in mind when you’re working to build the business case for digital initiatives. Yes, the numbers matter. They always do. But building the right business case for digital also starts with knowing your audience, thinking in terms of that audience’s business priorities, and telling a compelling story about why your numbers matter to the organization more broadly.
What else do you need to do? How can you put these tools to work as you develop your budget? And how can you build an effective business case for digital in your organization? This episode of Thinks Out Loud has you covered.
Want to learn more? Here are the show notes for you:
How to Build the Business Case for Digital in Your Budget — Relevant Links and Show Notes

* Measuring the Value of Digital Goods and Services – MIT Initiative on the Digital Economy
* Digital Transformation Changes How Companies Create Value
* Five metrics for CEOs to measure digital success | McKinsey
* https://www.strategyand.pwc.com/ca/en/media/whats-your-digital-roi.pdf
* Is the 10/90 Rule of Web Analytics a Practical Measure?
* The 10 / 90 Rule for Magnificent Web Analytics Success – Occam’s Razor by Avinash Kaushik
* The Secret of Successful Analytics? | Smart Insights
* How to Measure Anything: Finding the Value of Intangibles in Business: Hubbard, Douglas W.: 9781118539279: Books
* Doing Digital in the Weirdest Economy Ever (Thinks Out Loud Episode 355)
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25min
June 14, 2022 Revisiting "The Lost Art of Value Adds in Marketing" (Thinks Out Loud)
Between the continued rise in inflation and the potential risks of recession, I wouldn’t blame you if you were concerned about the economy, and more specifically, where your business is heading at the moment. One way people react in uncertain times is to slash prices as a way to drive sales. We see it in travel, in retail, in B2B… pretty much everywhere. Except, as you’ve heard me mention more than once, slashing prices to drive volume is almost always the wrong answer. Instead of cutting prices, I’ve long recommended you practice "the lost art of value adds" in your marketing. Why? Well that’s what this episode of Thinks Out Loud is all about.
In this episode, "The Lost Art of Value Adds in Marketing," I look at why cutting prices is the same as running a race you can’t win, I talk about at the connection between prices and customer value, and I discuss how you can use value adds to set your company up for success when business is tough — and, at it happens, when business is going great too.
Want to learn more? Here are the show notes for you:
Revisiting "The Lost Art of Value Adds in Marketing" — Relevant Links and Show Notes

* The Race You Can’t Win
* The Biggest Risk to Your Business? Becoming a "Hidden Intermediary" (Thinks Out Loud 267)
* Price elasticity of demand – Wikipedia
* Veblen good – Wikipedia
* Worried About a Recession Next Year? Here’s How Marketers Can Cope (Thinks Out Loud Episode 264)
* Coronavirus COVID-19 and the Travel Industry: How Hotel and Travel Companies Can Manage Business Disruption
* Marketing in Uncertain Times (Thinks Out Loud Episode 352)

Free Downloads
We have some free downloads for you to help you navigate the current situation, which you can find right here:

* Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course,
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17min
June 08, 2022 Marketing in Uncertain Times (Thinks Out Loud Episode 352)
Inflation? Supply chain issues? Tough to find employees? Possible recession? The economy is all over the place, leading to very uncertain times for business leaders and for marketers. So, what’s a marketer to do? Should you lower your prices? Slash your budget? Give up on marketing your business altogether? In simple terms, how can you market your business — online or offline — during uncertain times?
This episode to Thinks Out Loud takes a look at how to think about marketing in uncertain times, how you can take care of your customers
Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 352: “Marketing in Uncertain Times” Headlines and Show Notes

* Amazon Aims to Sublet, End Warehouse Leases as Online Sales Cool – Bloomberg
* We are not in a recession, nor is one inevitable.
* Claudia Sahm on Twitter: "I am not the only one who is feeling good about the labor market. Last month 7 in 10 people said they expect unemployment to decline in the next year or stay about the same. I do too. That’s not a recession brewing, at least not the expectation of one. https://t.co/a4jxwmpdlu" / Twitter
* Claudia Sahm on Twitter: "Recession, Recession, Recession. The news is grim. Fears are rampant. Should they be? I will say emphatically: we are NOT in a recession now. Businesses added almost 400,000 jobs last month; the unemployment held at 3.6% for the third month. That’s outstanding, not a recession." / Twitter
* Claudia Sahm on Twitter: "But it’s complicated. When asked directly about a recession in a different survey, about half of adults say one is already here. Again, I disagree, but it’s worth drilling down into how we might get from here to a recession or not. https://t.co/W0ZgSn09Nq" / Twitter
* Becky Quick on Twitter: "Yes. And it’s why we might see core inflation (ex-food & energy) moderate, with headline inflation continuing to climb. (Gas & grocery prices climb, sucking away consumer spend from non-discretionary items.)" / Twitter
* What happened in every U.S. recession since the Great Depression
* Recession trends – Google Drive
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25min
June 02, 2022 What’s Going on With AI in Marketing? (Thinks Out Loud Episode 351)
Google’s Marketing Live event last week offered some fascinating insights into how Google plans to shape the marketing environment in the next year. And core to its message was the importance of artificial intelligence, machine learning, and natural language processing to its vision. What’s more interesting though, is that Google isn’t alone in how it plans to use AI in marketing. The entire AGFAM—Apple, Google, Facebook, Amazon, and Microsoft—depend on artificial intelligence to make their services hum. And, if you plan to win, so will you.
So, what’s going on with AI in marketing? Where are the AGFAM trying to take us? Why does this matter for your business? And how you can you be ready? The latest episode of the Thinks Out Loud podcast takes a look.
Want to learn more? Here are the show notes for you.
Thinks Out Loud Episode 351: "What’s Going on With AI in Marketing?" Headlines and Show Notes

* Google Marketing Live Keynote 2022 – YouTube
* Google Marketing Live 2022: The Top 10 Updates You Need to Know | WordStream
* Google Marketing Live 2022: Everything you need to know
* Google says its new image search features are like ‘Ctrl+F for the world around you’ – The Verge
* Recap of product announcements from Google Marketing Live 2022 – Google Ads Help
* Imagen: Text-to-Image Diffusion Models
* AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)
* What Do the AGFAM’s Earnings Tell You About the State of Digital in Q2? (Thinks Out Loud Episode 348)
* A Far Too Quick Look at the Metaverse, web3, and the Future of Digital (Thinks Out Loud Episode 349)
* The Future of Content Marketing is Already Here (Thinks Out Loud Episode 350)
* How to Build a Digital Team (Thinks Out Loud Episode 344)
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23min

FAQs about Thinks Out Loud: E-commerce and Digital Strategy:

How many episodes does Thinks Out Loud: E-commerce and Digital Strategy have?

The podcast currently has 430 episodes available.