As discussed in last week’s episode of the pod, ChatGPT and Bing AI are putting some pressure on Google, but they still represent just a meager share of the monthly…

The post Revisiting The Early Innings of AI in Marketing appeared first on Tim Peter & Associates.

It’s become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it…

The post Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381) appeared first on Tim Peter & Associates.

There’s a quote, probably falsely attributed as an Ancient Greek proverb that states, “A society grows great when old men plant trees in whose shade they shall never sit.” Whether…

The post What Trees Will You Plant? (Thinks Out Loud Episode 380) appeared first on Tim Peter & Associates.

With all the hype around generative AI and machine learning and ChatGPT, it’s easy to get bogged down thinking that’s the only story in digital marketing this year. But it’s…

The post Revisiting 2023’s Most Important Trends in Digital Marketing (Thinks Out Loud) appeared first on Tim Peter & Associates.

A client recently asked if they should be using ChatGPT for their business? It’s a good question, and given the power and risks these tools present, an important question every…

The post Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379) appeared first on Tim Peter & Associates.

We live in a world increasingly run by robots. But your customers are still, last time I checked, human beings. They crave connection and a little basic understanding. While you…

The post How to Balance Technology and Humanity in Customer Experience (Thinks Out Loud Episode 378) appeared first on Tim Peter & Associates.

Generative AI like ChatGPT and Microsoft’s tools and Google’s Bard effectively drives the cost of producing content to zero. Who knows? Some of that content might even be decent. Content…

The post Big Digital Marketing Trends: Who Speaks For Your Business? (Thinks Out Loud Episode 377) appeared first on Tim Peter & Associates.

All the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do…

The post Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375) appeared first on Tim Peter & Associates.

With all the talk about artificial intelligence and machine learning and generative AI and such, it’s reasonable for marketers — especially those early in their careers — to ask, "Does…

The post Big Trends: Does Marketing Have a Future? (Thinks Out Loud Episode 375) appeared first on Tim Peter & Associates.

You cannot escape talk of ChatGPT and large language models and AI in all its forms at the moment. The amount of ink, bits, audio, and video dedicated to the…

The post Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374) appeared first on Tim Peter & Associates.