Thinks Out Loud: E-commerce and Digital Strategy

a href=https://timpeter.com/blog/ai-cant-save-bad-strategy-fundamentals-matter-thinks-out-loud-455/ title=AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455) rel=nofollowimg width=768 height=512 src=https://timpeter.com/wp-content/uploads/2025/04/ai-cant-save-bad-strategy-768x512.png class=webfeedsFeaturedVisual wp-post-image alt=Team collaborating at computer to illustrate the idea that AI can't save bad strategy. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/04/ai-cant-save-bad-strategy-768x512.png 768w, https://timpeter.com/wp-content/uploads/2025/04/ai-cant-save-bad-strategy-300x200.png 300w, https://timpeter.com/wp-content/uploads/2025/04/ai-cant-save-bad-strategy.png 1000w sizes=(max-width: 768px) 100vw, 768px //apIf there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has.…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/ai-cant-save-bad-strategy-fundamentals-matter-thinks-out-loud-455/AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/should-you-use-ai-to-create-your-content-thinks-out-loud-454/ title=Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/03/should-ai-create-content-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Woman and robot collaborating in an office to illustrate the question Should AI create your content? style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/03/should-ai-create-content-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/03/should-ai-create-content-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/03/should-ai-create-content.png 1000w sizes=(max-width: 768px) 100vw, 768px //apArtificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their marketing activities. In general,…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/should-you-use-ai-to-create-your-content-thinks-out-loud-454/Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/wrong-ai-marketing-jobs-thinks-out-loud-453/ title=What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453) rel=nofollowimg width=768 height=476 src=https://timpeter.com/wp-content/uploads/2025/03/wrong-about-ai-marketing-768x476.png class=webfeedsFeaturedVisual wp-post-image alt=People communicating in high-tech workspace to illustrate the question, What if I'm wrong about AI and marketing jobs? style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/03/wrong-about-ai-marketing-768x476.png 768w, https://timpeter.com/wp-content/uploads/2025/03/wrong-about-ai-marketing-300x186.png 300w, https://timpeter.com/wp-content/uploads/2025/03/wrong-about-ai-marketing-1024x634.png 1024w, https://timpeter.com/wp-content/uploads/2025/03/wrong-about-ai-marketing.png 1048w sizes=(max-width: 768px) 100vw, 768px //apI’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/wrong-ai-marketing-jobs-thinks-out-loud-453/What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/revisiting-will-ai-kill-content-marketing/ title=Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition? rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/03/revisiting-will-ai-kill-content-marketing-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=MidJourney generated image of robot typing on a laptop computer to illustrate whether AI will kill content markeiting style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/03/revisiting-will-ai-kill-content-marketing-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/03/revisiting-will-ai-kill-content-marketing-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/03/revisiting-will-ai-kill-content-marketing.png 1000w sizes=(max-width: 768px) 100vw, 768px //apContent marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/revisiting-will-ai-kill-content-marketing/Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/ai-future-of-marketing-e-commerce-how-you-stay-relevant-thinks-out-loud-452/ title=AI and the Future of Marketing and E-commerce — How You Stay Relevant rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/03/ai-future-marketing-ecommerce-stay-relevant-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=MidJourney generated image of smiling robot working with marketing team to illustrate the idea of how you stay relevant in an AI-powered future of marketing and e-commerce style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/03/ai-future-marketing-ecommerce-stay-relevant-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/03/ai-future-marketing-ecommerce-stay-relevant-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/03/ai-future-marketing-ecommerce-stay-relevant.png 1000w sizes=(max-width: 768px) 100vw, 768px //apI’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though is what “smart people…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/ai-future-of-marketing-e-commerce-how-you-stay-relevant-thinks-out-loud-452/AI and the Future of Marketing and E-commerce — How You Stay Relevant/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/google-vs-chatgpt-whos-winning-why-it-matters-for-your-business-thinks-out-loud-451/ title=Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/02/google-vs-chatgpt-why-it-matters-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=MidJourney generated image of two men wearing t-shirts labeled Google and ChatGPT engaged in an arm wrestling match to illustrate the idea of who's winning in the AI space between Google and ChatGPT style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/02/google-vs-chatgpt-why-it-matters-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/02/google-vs-chatgpt-why-it-matters-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/02/google-vs-chatgpt-why-it-matters.png 1000w sizes=(max-width: 768px) 100vw, 768px //apWith all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or Anthropic — are crushing Google. It…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/google-vs-chatgpt-whos-winning-why-it-matters-for-your-business-thinks-out-loud-451/Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/ai-content-revenue-clicks-are-overrated-thinks-out-loud-450/ title=AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/02/AI-Content-Revenue-Why-Clicks-Are-Overrated-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=MidJourney generated image of a robot writing in a notebook in an office to illustrate the idea of AI, Content, and Revenue and Why Clicks Are Overrated style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/02/AI-Content-Revenue-Why-Clicks-Are-Overrated-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/02/AI-Content-Revenue-Why-Clicks-Are-Overrated-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/02/AI-Content-Revenue-Why-Clicks-Are-Overrated.png 1000w sizes=(max-width: 768px) 100vw, 768px //apIs it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/ai-content-revenue-clicks-are-overrated-thinks-out-loud-450/AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/revisiting-the-only-way-to-succeed-next-year-thinks-out-loud/ title=Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2023/05/who-speaks-for-your-business-revisit-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Group of people shaking hands on a deal to illustrate the idea of how to succeed this year, next year, and every year beyond that. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2023/05/who-speaks-for-your-business-revisit-768x499.png 768w, https://timpeter.com/wp-content/uploads/2023/05/who-speaks-for-your-business-revisit-300x195.png 300w, https://timpeter.com/wp-content/uploads/2023/05/who-speaks-for-your-business-revisit.png 1000w sizes=(max-width: 768px) 100vw, 768px //apThere’s only one way to succeed this year and every year. Success is more than just what you do in digital or marketing. Success goes far beyond just your…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/revisiting-the-only-way-to-succeed-next-year-thinks-out-loud/Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/will-ai-kill-content-marketing-for-customer-acquisition-thinks-out-loud-episode-449/ title=Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/02/ai-customer-acquistion-content-marketing-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=MidJourney generated image of a robot attempting to write a blog post to illustrate the idea of AI in content marketing for customer acquisition style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/02/ai-customer-acquistion-content-marketing-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/02/ai-customer-acquistion-content-marketing-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/02/ai-customer-acquistion-content-marketing.png 1000w sizes=(max-width: 768px) 100vw, 768px //apWe’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/will-ai-kill-content-marketing-for-customer-acquisition-thinks-out-loud-episode-449/Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/how-you-think-about-website-seo-for-ai-thinks-out-loud-448/ title=How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/01/website-seo-ai-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google search results showing AI Overview for the history of football to illustrate the idea of website SEO for AI style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/01/website-seo-ai-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/01/website-seo-ai-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/01/website-seo-ai.png 1000w sizes=(max-width: 768px) 100vw, 768px //apGoogle’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/how-you-think-about-website-seo-for-ai-thinks-out-loud-448/How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p