Thinks Out Loud: E-commerce and Digital Strategy

a href=https://timpeter.com/blog/agentic-ai-kill-content-marketing/ title=Will Agentic AI Kill Your Content Marketing? (Episode 470) rel=nofollowimg width=768 height=498 src=https://timpeter.com/wp-content/uploads/2025/10/google-agentic-ai-content-marketing-768x498.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google's agentic AI in Chrome to illustrate how agentic AI might kill content marketing, viewable on https://blog.google/products/chrome/new-ai-features-for-chrome/ style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/10/google-agentic-ai-content-marketing-768x498.png 768w, https://timpeter.com/wp-content/uploads/2025/10/google-agentic-ai-content-marketing-300x194.png 300w, https://timpeter.com/wp-content/uploads/2025/10/google-agentic-ai-content-marketing.png 1000w sizes=(max-width: 768px) 100vw, 768px //apGoogle has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/agentic-ai-kill-content-marketing/Will Agentic AI Kill Your Content Marketing? (Episode 470)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/new-seo-podcast-episode-469/ title=The New SEO? (Episode 469) rel=nofollowimg width=768 height=495 src=https://timpeter.com/wp-content/uploads/2025/09/new-seo-podcast-469-768x495.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of ChatGPT asking about new SEO techniques for hotel e-commerce style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/09/new-seo-podcast-469-768x495.png 768w, https://timpeter.com/wp-content/uploads/2025/09/new-seo-podcast-469-300x193.png 300w, https://timpeter.com/wp-content/uploads/2025/09/new-seo-podcast-469.png 1009w sizes=(max-width: 768px) 100vw, 768px //apWhether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using AI answer engines…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/new-seo-podcast-episode-469/The New SEO? (Episode 469)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/google-antitrust-win-big-tech/ title=Google’s Antitrust Case: A Win for Big Tech? (Episode 468) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/09/google-antitrust-win-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google search results for the query Is Google a monopoly? Google's AI Overview says Yes, a federal judge ruled in late 2024 that Google illegally maintains a monopoly in the internet search market. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/09/google-antitrust-win-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/09/google-antitrust-win-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/09/google-antitrust-win.png 1000w sizes=(max-width: 768px) 100vw, 768px //apWhile Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent,…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/google-antitrust-win-big-tech/Google’s Antitrust Case: A Win for Big Tech? (Episode 468)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/ai-and-zero-click-search-the-real-story-episode-467/ title=AI and Zero-Click Search: The Real Story (Episode 467) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/08/zero-click-search-google-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google AI mode to illustrate the costs to Google — and for your business — from zero-click search. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/08/zero-click-search-google-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/08/zero-click-search-google-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/08/zero-click-search-google.png 1000w sizes=(max-width: 768px) 100vw, 768px //apFor all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/ai-and-zero-click-search-the-real-story-episode-467/AI and Zero-Click Search: The Real Story (Episode 467)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/agentic-ai-customers/ title=The Rise of Agentic AI Among Your Customers (Episode 466) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/08/agentic-ai-adoption-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Photo of person using agentic AI to complete a task. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/08/agentic-ai-adoption-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/08/agentic-ai-adoption-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/08/agentic-ai-adoption.png 1000w sizes=(max-width: 768px) 100vw, 768px //apAgentic AI is almost certainly going to be huge… and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/agentic-ai-customers/The Rise of Agentic AI Among Your Customers (Episode 466)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/revisiting-brand-is-prompt-thinks-out-loud/ title=Revisiting The Brand is the Prompt (Thinks Out Loud) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2023/10/techno-optimism-building-human-brand-1000x650-1-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=MidJourney generated image of woman directing a robot towards specific choices to illustrate the idea that the brand is the prompt style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2023/10/techno-optimism-building-human-brand-1000x650-1-768x499.png 768w, https://timpeter.com/wp-content/uploads/2023/10/techno-optimism-building-human-brand-1000x650-1-300x195.png 300w, https://timpeter.com/wp-content/uploads/2023/10/techno-optimism-building-human-brand-1000x650-1.png 1000w sizes=(max-width: 768px) 100vw, 768px //apUnlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/revisiting-brand-is-prompt-thinks-out-loud/Revisiting The Brand is the Prompt (Thinks Out Loud)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/revisiting-ai-eating-thinks-out-loud/ title=Revisiting AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/07/ai-eating-world-e1752779182947-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Photograph of the earth on a plate with a knife and fork to illustrate the idea of AI eating the world style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/07/ai-eating-world-e1752779182947-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/07/ai-eating-world-e1752779182947-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/07/ai-eating-world-e1752779182947.png 1000w sizes=(max-width: 768px) 100vw, 768px //apGoogle seems scared. Customers seem ready to jump. Behaviors are shifting fast and furious. While I tend to think Google is in the best possible position to win the AI…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/revisiting-ai-eating-thinks-out-loud/Revisiting AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/revisiting-impossible-marketers-keep-up-ai-thinks-out-loud-podcast/ title=Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2024/08/overwhelmed-marketer-trying-to-diversify-marketing-mix-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=MidJourney generated image of marketer overwhelmed by amount of work to illustrate why it's so hard to marketers to keep up with AI. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2024/08/overwhelmed-marketer-trying-to-diversify-marketing-mix-768x499.png 768w, https://timpeter.com/wp-content/uploads/2024/08/overwhelmed-marketer-trying-to-diversify-marketing-mix-300x195.png 300w, https://timpeter.com/wp-content/uploads/2024/08/overwhelmed-marketer-trying-to-diversify-marketing-mix.png 1000w sizes=(max-width: 768px) 100vw, 768px //apDoes it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/revisiting-impossible-marketers-keep-up-ai-thinks-out-loud-podcast/Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/revisiting-google-closes-the-gate-thinks-out-loud/ title=Revisiting Google Closes the Gate (Thinks Out Loud) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/07/revisiting-google-closes-gate-martin-guitars-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google AI Mode results for Martin Guitars with essentially no links to Martin's website to illustrate that Google is closing the gate on marketers style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/07/revisiting-google-closes-gate-martin-guitars-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/07/revisiting-google-closes-gate-martin-guitars-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/07/revisiting-google-closes-gate-martin-guitars.png 1000w sizes=(max-width: 768px) 100vw, 768px //apYou may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/revisiting-google-closes-the-gate-thinks-out-loud/Revisiting Google Closes the Gate (Thinks Out Loud)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/brand-prompt-ai/ title=The Brand is the Prompt (Thinks Out Loud 465) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/06/brand-is-prompt-ai-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Photo/illustration of man interacting with AI agent on mobile to convey the idea that the brand is the prompt style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/06/brand-is-prompt-ai-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/06/brand-is-prompt-ai-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/06/brand-is-prompt-ai.png 1000w sizes=(max-width: 768px) 100vw, 768px //apOne of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/brand-prompt-ai/The Brand is the Prompt (Thinks Out Loud 465)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p