Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out…

The post Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud) appeared first on Tim Peter & Associates.

Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.…

The post Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427) appeared first on Tim Peter & Associates.

Are you still bullish on artificial intelligence for marketing? I am, even despite the AI hype cycle starting to run its course. Yes, more people are asking, “What’s the point…

The post Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud appeared first on Tim Peter & Associates.

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…

The post Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud) appeared first on Tim Peter & Associates.

The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s…

The post What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426) appeared first on Tim Peter & Associates.

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…

The post The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) appeared first on Tim Peter & Associates.

Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…

The post Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) appeared first on Tim Peter & Associates.

In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what…

The post Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423) appeared first on Tim Peter & Associates.

The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…

The post AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422) appeared first on Tim Peter & Associates.

AI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent…

The post The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.