Thinks Out Loud: E-commerce and Digital Strategy

a href=https://timpeter.com/blog/gatekeepers-google-kill-chatgpt-episode-477/ title=“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/12/gatekeepers-google-kill-chatgpt-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=ChatGPT generated illustration of a gravestone with the text RIP ChatGPT 2022-202? carved into it to illustrate the idea that gatekeepers gonna gate could kill OpenAI and ChatGPT style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/12/gatekeepers-google-kill-chatgpt-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/12/gatekeepers-google-kill-chatgpt-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/12/gatekeepers-google-kill-chatgpt.png 1000w sizes=(max-width: 768px) 100vw, 768px //apYou’ve heard me say that “gatekeepers gonna gate” for a long, long time. Hell, I wrote a whole book about the topic. The funny thing is that most folks assume…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/gatekeepers-google-kill-chatgpt-episode-477/“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/amazon-perplexity-future-ai-marketing-episode-476/ title=What Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/12/amazon-comet-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Amazon inside Perplexity Comet browser showing how Comet offers to use its assistant and find related products. Illustrates why Amazon is suing — and what this means for the future of AI and marketing style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/12/amazon-comet-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/12/amazon-comet-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/12/amazon-comet.png 1000w sizes=(max-width: 768px) 100vw, 768px //apYou may have heard that Amazon is suing Perplexity, alleging that Perplexity’s Comet browser violates the e-commerce giant’s terms of service. Amazon goes even further, though, as an article from…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/amazon-perplexity-future-ai-marketing-episode-476/What Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/thankful-this-year-2025-episode-475/ title=The Five Things I’m Thankful For This Year (Episode 475) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2022/12/recapping-2022-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Photo of children pointing to the horizon in silhouette to illustrate the ideas of what I'm most thankful for this year. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2022/12/recapping-2022-768x499.png 768w, https://timpeter.com/wp-content/uploads/2022/12/recapping-2022-300x195.png 300w, https://timpeter.com/wp-content/uploads/2022/12/recapping-2022.png 1000w sizes=(max-width: 768px) 100vw, 768px //apI am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/thankful-this-year-2025-episode-475/The Five Things I’m Thankful For This Year (Episode 475)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/ai-marketing-brand-prompt/ title=What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2022/10/make-customers-lives-better-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Smiling couple using their mobile phone to demonstrate the idea of customers asking AI to find your business by name: the brand is the prompt. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2022/10/make-customers-lives-better-768x499.png 768w, https://timpeter.com/wp-content/uploads/2022/10/make-customers-lives-better-300x195.png 300w, https://timpeter.com/wp-content/uploads/2022/10/make-customers-lives-better.png 1000w sizes=(max-width: 768px) 100vw, 768px //apI’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/ai-marketing-brand-prompt/What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/revisit-agentic-ai-content-marketing/ title=Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2022/06/building-business-case-digital-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Team brainstorming content ideas to illustrate the point that agentic AI will not kill your content marketing. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2022/06/building-business-case-digital-768x499.png 768w, https://timpeter.com/wp-content/uploads/2022/06/building-business-case-digital-300x195.png 300w, https://timpeter.com/wp-content/uploads/2022/06/building-business-case-digital.png 1000w sizes=(max-width: 768px) 100vw, 768px //apWe’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/revisit-agentic-ai-content-marketing/Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/rethink-wesbite-ai-473/ title=Rethinking Your Website in the Age of AI (Episode 473) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2020/06/podcast-292-768x499.jpg class=webfeedsFeaturedVisual wp-post-image alt=Woman looking at a website on her phone to illustrate the concept of rethinking your website in the age of AI. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2020/06/podcast-292-768x499.jpg 768w, https://timpeter.com/wp-content/uploads/2020/06/podcast-292-300x195.jpg 300w, https://timpeter.com/wp-content/uploads/2020/06/podcast-292.jpg 1000w sizes=(max-width: 768px) 100vw, 768px //apWith customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/rethink-wesbite-ai-473/Rethinking Your Website in the Age of AI (Episode 473)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/age-ai-brand-isnt-everything-only-thing/ title=In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2021/04/digital-transformation-customers-768x499.jpg class=webfeedsFeaturedVisual wp-post-image alt=People using tablets and phones at a cafe to illustrate the idea that brand is everything in the age of AI style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2021/04/digital-transformation-customers-768x499.jpg 768w, https://timpeter.com/wp-content/uploads/2021/04/digital-transformation-customers-300x195.jpg 300w, https://timpeter.com/wp-content/uploads/2021/04/digital-transformation-customers.jpg 1000w sizes=(max-width: 768px) 100vw, 768px //apI’m generally bullish on AI and its potential benefits for customers and brands. What I’m less bullish about are all the folks essentially telling you that AI will make you…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/age-ai-brand-isnt-everything-only-thing/In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/revisiting-new-seo/ title=Revisiting “The New SEO” (Podcast) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2023/06/will-ai-chatgpt-kill-search-traffic-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Two women working on a laptop to illustrate the concept of the New SEO style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2023/06/will-ai-chatgpt-kill-search-traffic-768x499.png 768w, https://timpeter.com/wp-content/uploads/2023/06/will-ai-chatgpt-kill-search-traffic-300x195.png 300w, https://timpeter.com/wp-content/uploads/2023/06/will-ai-chatgpt-kill-search-traffic.png 1000w sizes=(max-width: 768px) 100vw, 768px //apAre you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/revisiting-new-seo/Revisiting “The New SEO” (Podcast)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/revisiting-ai-zero-click-search/ title=Revisiting the Real Story of AI and Zero-Click Search (Thinks Out Loud Podcast) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2022/07/word-digital-integration-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Group of men and women sitting around a table in a restaurant while shopping on their mobile phones to illustrate the concept of zero-click search style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2022/07/word-digital-integration-768x499.png 768w, https://timpeter.com/wp-content/uploads/2022/07/word-digital-integration-300x195.png 300w, https://timpeter.com/wp-content/uploads/2022/07/word-digital-integration.png 1000w sizes=(max-width: 768px) 100vw, 768px //apI assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/revisiting-ai-zero-click-search/Revisiting the Real Story of AI and Zero-Click Search (Thinks Out Loud Podcast)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/chagpt-apps-podcast-471/ title=Are ChatGPT’s Apps Good for Your Business? (Episode 471) rel=nofollowimg width=768 height=511 src=https://timpeter.com/wp-content/uploads/2025/10/chatgpt-apps-screenshot-768x511.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of ChatGPT NOT using the app I'd installed, demonstrating both the power — and one of the problems — of ChatGPT's app strategy. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/10/chatgpt-apps-screenshot-768x511.png 768w, https://timpeter.com/wp-content/uploads/2025/10/chatgpt-apps-screenshot-300x200.png 300w, https://timpeter.com/wp-content/uploads/2025/10/chatgpt-apps-screenshot.png 1000w sizes=(max-width: 768px) 100vw, 768px //apOpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, “the next step in agentic…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/chagpt-apps-podcast-471/Are ChatGPT’s Apps Good for Your Business? (Episode 471)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p