Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill…

The post Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud) appeared first on Tim Peter & Associates.

Consumers are adopting AI at a remarkable pace, as fast as they adopted computers and the internet. And we’re only starting to see how that might shape our businesses in…

The post An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434) appeared first on Tim Peter & Associates.

A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it…

The post Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud) appeared first on Tim Peter & Associates.

Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s…

The post Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433) appeared first on Tim Peter & Associates.

Is AI destined to make content, music, art, and marketing worse? Almost certainly. Truly. It’s also almost certainly going to help many people create many great works that they had…

The post Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432) appeared first on Tim Peter & Associates.

Google makes immense amounts of money. It is, by far, the biggest website in the world. Its size and success, though, can mask deeper issues. Its size and success can…

The post Revisiting Google Big AI Problem (Thinks Out Loud) appeared first on Tim Peter & Associates.

Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431) Big Tech announced their earnings for Q2 2024 and, to be honest, not…

The post Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431) appeared first on Tim Peter & Associates.

We talk a lot on this show about diversifying away from Big Tech generally, and about diversifying away from Google, specifically. Which is great in theory. But it can be…

The post Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430) appeared first on Tim Peter & Associates.

The big news story this week is that Google lost (the first round of) its antitrust case in Federal court. While it’s way too soon to know for sure how…

The post Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429) appeared first on Tim Peter & Associates.

Big Tech and AI are the biggest threats to your business. At the same time, they’re also the biggest enablers of your business. Putting them to work for your business…

The post How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428) appeared first on Tim Peter & Associates.