Thinks Out Loud: E-commerce and Digital Strategy

a href=https://timpeter.com/blog/55-of-people-hate-ai-how-to-use-it-without-losing-your-customers-digital-reset-episode-493/ title=55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/people-hate-ai-shipwreck-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Line art of ship sailing towards iceberg to illustrate the idea that people hate AI. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/people-hate-ai-shipwreck-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/04/people-hate-ai-shipwreck-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/04/people-hate-ai-shipwreck.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apYour customers hate AI. The numbers are hard to ignore. A Quinnipiac University poll found that 55% of US adults believe AI will bring “more harm than good,” up from…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/55-of-people-hate-ai-how-to-use-it-without-losing-your-customers-digital-reset-episode-493/55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/ai-made-content-free-made-priceless-digital-reset-episode-492/ title=AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/content-free-voice-priceless-yt-thumb-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Photo of Tim Peter on the Digital Reset podcast talking about what happened when AI made content free and what became priceless as a result. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/content-free-voice-priceless-yt-thumb-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/04/content-free-voice-priceless-yt-thumb-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/04/content-free-voice-priceless-yt-thumb.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apThe cost of producing a 1,500-word article has collapsed to somewhere near zero. That’s the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/ai-made-content-free-made-priceless-digital-reset-episode-492/AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/hub-and-spoke-strategy-digital-reset-491/ title=Win No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations 491) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/Slide42-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Hub and Spoke graphic showing how you can win no matter what style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/Slide42-768x499.png 768w, https://timpeter.com/wp-content/uploads/2026/04/Slide42-300x195.png 300w, https://timpeter.com/wp-content/uploads/2026/04/Slide42.png 1000w sizes=(max-width: 768px) 100vw, 768px //apYour marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/hub-and-spoke-strategy-digital-reset-491/Win No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations 491)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/gatekeepers-new-tax-chatgpt-ads-podcast-ep-490/ title=The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/Gatekeepers-New-Tax-What-ChatGPT-Ads-Mean-Your-Marketing-Budget-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Photo of toll booth to illustrate the gatekeeper's new tax and what ChatGPT ads mean for your marketing budget style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/Gatekeepers-New-Tax-What-ChatGPT-Ads-Mean-Your-Marketing-Budget-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/04/Gatekeepers-New-Tax-What-ChatGPT-Ads-Mean-Your-Marketing-Budget-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/04/Gatekeepers-New-Tax-What-ChatGPT-Ads-Mean-Your-Marketing-Budget.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend.…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/gatekeepers-new-tax-chatgpt-ads-podcast-ep-490/The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/long-game-digital-marketing-ai-strategy-podcast/ title=The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/ai-foundations-brand-prompt-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Construction worker building a foundation as a metaphor for why the long game matters for AI strategy success style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/ai-foundations-brand-prompt-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/04/ai-foundations-brand-prompt-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/04/ai-foundations-brand-prompt.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apI’ve got a big secret for you today: Brands winning in AI didn’t pivot to an AI-first strategy six months ago. Almost universally, they’ve been building direct customer relationships, earning…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/long-game-digital-marketing-ai-strategy-podcast/The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/foundation-card-catalogs-concierges-seo-geo-digital-reset/ title=The Foundation: From Card Catalogs to Concierges — Your SEO + GEO Blueprint (Digital Reset Podcast) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/03/foundation-card-catalogs-concierges-seo-geo-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Photo of wooden card catalog drawer open to illustrate the foundational idea of moving from card catalogs to concierges — and making SEO and GEO work together style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/03/foundation-card-catalogs-concierges-seo-geo-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/03/foundation-card-catalogs-concierges-seo-geo-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/03/foundation-card-catalogs-concierges-seo-geo.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apOver the last three weeks on this show, our fearless leader, Tim Peter, covered three big ideas. These are: The AI value gap. Why 88% of companies are using AI,…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/foundation-card-catalogs-concierges-seo-geo-digital-reset/The Foundation: From Card Catalogs to Concierges — Your SEO + GEO Blueprint (Digital Reset Podcast)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/ai-gives-customer-different-answers-digital-reset-488/ title=The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/03/ai-coin-flip-gives-customer-different-answers-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Hand flipping a coin in air to illustrate the issue of AI giving customers different answers to the same prompts. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/03/ai-coin-flip-gives-customer-different-answers-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/03/ai-coin-flip-gives-customer-different-answers-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/03/ai-coin-flip-gives-customer-different-answers.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apRand Fishkin’s team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to answer one question: how often do…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/ai-gives-customer-different-answers-digital-reset-488/The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/agentic-commerce-chatgpt-digital-reset-487/ title=Agentic Commerce: ChatGPT Bails on Its Shopping Plans (Digital Reset Episode 487) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/03/agentic-commerce-chatgpt-bails-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Expedia app within ChatGPT to illustrate the idea that ChatGPT is bailing on its initial agentic commerce approach. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/03/agentic-commerce-chatgpt-bails-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/03/agentic-commerce-chatgpt-bails-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/03/agentic-commerce-chatgpt-bails.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apOpenAI launched in-chat checkout in September 2025, promising that users could shop and buy directly inside ChatGPT. Analysts forecast trillions in sales. Then, just last week, the company pulled back:…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/agentic-commerce-chatgpt-digital-reset-487/Agentic Commerce: ChatGPT Bails on Its Shopping Plans (Digital Reset Episode 487)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/the-ai-value-gap-why-82-of-companies-are-failing-to-gain-from-ai-digital-reset-episode-486/ title=The AI Value Gap: Why 82% of Companies are Failing to Gain from AI (Digital Reset Episode 486) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/03/ai-value-gap-digital-reset-486-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Picture of a young man looking at a big gap in the mountains to illustrate the idea of the AI value gap many businesses face in making AI work style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/03/ai-value-gap-digital-reset-486-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/03/ai-value-gap-digital-reset-486-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/03/ai-value-gap-digital-reset-486.webp 1000w sizes=(max-width: 768px) 100vw, 768px //ap8% of companies have adopted AI. Only 6% are seeing significant value. That leaves a staggering 82% value gap most businesses face. If your team feels like they are running…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/the-ai-value-gap-why-82-of-companies-are-failing-to-gain-from-ai-digital-reset-episode-486/The AI Value Gap: Why 82% of Companies are Failing to Gain from AI (Digital Reset Episode 486)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/seo-vs-geo-show-up-ai-concierge/ title=SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/02/seo-vs-geo-ai-concierge-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=A professional hotel concierge providing personalized service in a modern, minimalist lobby, representing the transition from traditional search engines (SEO) to AI digital assistants and GEO strategy for your brand. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/02/seo-vs-geo-ai-concierge-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/02/seo-vs-geo-ai-concierge-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/02/seo-vs-geo-ai-concierge.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apThere is a lot of mixed information out there regarding how to rank in the age of AI. In this episode of Digital Reset with Tim Peter, Tim cuts through…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/seo-vs-geo-show-up-ai-concierge/SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p