a href=https://timpeter.com/blog/cost-when-you-dont-own-your-customer-1-3-episode-498/ title=The Real Cost When You Don’t Own Your Customer — Part 1 of 3 (Episode 498) rel=nofollowimg width=768 height=485 src=https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer-768x485.png class=webfeedsFeaturedVisual wp-post-image alt=Hands holding a large amount of cash to illustrate the real cost of not owning your customer style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer-768x485.png 768w, https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer-300x190.png 300w, https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer-1024x647.png 1024w, https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer.png 1029w sizes=(max-width: 768px) 100vw, 768px //apThe platforms sending you customers today are systematically making themselves indispensable… and charging you more for that privilege every quarter. Organic channels are down 20–30% for many companies, across a…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/cost-when-you-dont-own-your-customer-1-3-episode-498/The Real Cost When You Don’t Own Your Customer — Part 1 of 3 (Episode 498)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/googles-everything-app-io-2026-episode-497/ title=Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/05/Screenshot-2026-05-28-at-2.57.17-PM-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google I/O logo to illustrate the idea of Google's Everything App that they announced at the conference. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/05/Screenshot-2026-05-28-at-2.57.17-PM-768x499.png 768w, https://timpeter.com/wp-content/uploads/2026/05/Screenshot-2026-05-28-at-2.57.17-PM-300x195.png 300w, https://timpeter.com/wp-content/uploads/2026/05/Screenshot-2026-05-28-at-2.57.17-PM.png 1000w sizes=(max-width: 768px) 100vw, 768px //apFor years, tech titans have chased the holy grail of the everything app. It turns out we already had one: Google Search. But a massive shift is underway. Google is…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/googles-everything-app-io-2026-episode-497/Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/big-techs-q1-wasnt-a-surprise-heres-why-digital-reset-496/ title=Big Tech’s Q1 Wasn’t a Surprise — Here’s Why (Digital Reset FOUNDATIONS — Episode 496) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/05/big-tech-earnings-surprise-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Photo of surprised, funny-looking tuxedo cat to ironically illustrate that Big Tech's Q1 earnings should not have been a surprise to anyone. Well, I think it's funny anyway. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/05/big-tech-earnings-surprise-768x499.png 768w, https://timpeter.com/wp-content/uploads/2026/05/big-tech-earnings-surprise-300x195.png 300w, https://timpeter.com/wp-content/uploads/2026/05/big-tech-earnings-surprise.png 1000w sizes=(max-width: 768px) 100vw, 768px //apLast week, Big Tech reported its Q1 2026 earnings. Google achieved an all-time high for search queries and grew their revenue 22%. Amazon announced “Sponsored Prompts,” paid placements built directly…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/big-techs-q1-wasnt-a-surprise-heres-why-digital-reset-496/Big Tech’s Q1 Wasn’t a Surprise — Here’s Why (Digital Reset FOUNDATIONS — Episode 496)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/google-search-hit-all-time-high-digital-reset-495/ title=Google Search Hit an All-Time High… And It’s Costing You (Digital Reset Episode 495) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/05/google-search-hits-all-time-high-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google stock price to illustrate that Google search hit an all-time high. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/05/google-search-hits-all-time-high-768x499.png 768w, https://timpeter.com/wp-content/uploads/2026/05/google-search-hits-all-time-high-300x195.png 300w, https://timpeter.com/wp-content/uploads/2026/05/google-search-hits-all-time-high.png 1000w sizes=(max-width: 768px) 100vw, 768px //apPundits spent the last year-plus predicting that AI would kill Big Tech. Big Tech’s Q1 2026 earnings suggest they might have missed that meeting. Google’s search queries hit an all-time…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/google-search-hit-all-time-high-digital-reset-495/Google Search Hit an All-Time High… And It’s Costing You (Digital Reset Episode 495)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/one-year-digital-reset-ai-disruption-proved-episode-494/ title=One Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/04/digital-reset-cover-website-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Cover illustration of Tim Peter's book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech (available now on Amazon) to illustrate what one year of AI disruption proved about the book. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/04/digital-reset-cover-website-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/04/digital-reset-cover-website-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/04/digital-reset-cover-website.png 1000w sizes=(max-width: 768px) 100vw, 768px //apThe thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/one-year-digital-reset-ai-disruption-proved-episode-494/One Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/55-of-people-hate-ai-how-to-use-it-without-losing-your-customers-digital-reset-episode-493/ title=55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/people-hate-ai-shipwreck-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Line art of ship sailing towards iceberg to illustrate the idea that people hate AI. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/people-hate-ai-shipwreck-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/04/people-hate-ai-shipwreck-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/04/people-hate-ai-shipwreck.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apYour customers hate AI. The numbers are hard to ignore. A Quinnipiac University poll found that 55% of US adults believe AI will bring “more harm than good,” up from…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/55-of-people-hate-ai-how-to-use-it-without-losing-your-customers-digital-reset-episode-493/55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/ai-made-content-free-made-priceless-digital-reset-episode-492/ title=AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/content-free-voice-priceless-yt-thumb-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Photo of Tim Peter on the Digital Reset podcast talking about what happened when AI made content free and what became priceless as a result. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/content-free-voice-priceless-yt-thumb-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/04/content-free-voice-priceless-yt-thumb-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/04/content-free-voice-priceless-yt-thumb.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apThe cost of producing a 1,500-word article has collapsed to somewhere near zero. That’s the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/ai-made-content-free-made-priceless-digital-reset-episode-492/AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/hub-and-spoke-strategy-digital-reset-491/ title=Win No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations 491) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/Slide42-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Hub and Spoke graphic showing how you can win no matter what style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/Slide42-768x499.png 768w, https://timpeter.com/wp-content/uploads/2026/04/Slide42-300x195.png 300w, https://timpeter.com/wp-content/uploads/2026/04/Slide42.png 1000w sizes=(max-width: 768px) 100vw, 768px //apYour marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/hub-and-spoke-strategy-digital-reset-491/Win No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations 491)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/gatekeepers-new-tax-chatgpt-ads-podcast-ep-490/ title=The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/Gatekeepers-New-Tax-What-ChatGPT-Ads-Mean-Your-Marketing-Budget-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Photo of toll booth to illustrate the gatekeeper's new tax and what ChatGPT ads mean for your marketing budget style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/Gatekeepers-New-Tax-What-ChatGPT-Ads-Mean-Your-Marketing-Budget-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/04/Gatekeepers-New-Tax-What-ChatGPT-Ads-Mean-Your-Marketing-Budget-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/04/Gatekeepers-New-Tax-What-ChatGPT-Ads-Mean-Your-Marketing-Budget.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend.…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/gatekeepers-new-tax-chatgpt-ads-podcast-ep-490/The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/long-game-digital-marketing-ai-strategy-podcast/ title=The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/04/ai-foundations-brand-prompt-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Construction worker building a foundation as a metaphor for why the long game matters for AI strategy success style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/04/ai-foundations-brand-prompt-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/04/ai-foundations-brand-prompt-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/04/ai-foundations-brand-prompt.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apI’ve got a big secret for you today: Brands winning in AI didn’t pivot to an AI-first strategy six months ago. Almost universally, they’ve been building direct customer relationships, earning…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/long-game-digital-marketing-ai-strategy-podcast/The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p