According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy.…

The post Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460) appeared first on Tim Peter & Associates.

My friend Mark Schafer just asked a brilliant question on LinkedIn about whether small and mid-sized businesses are destined to fall behind when it comes to AI. It’s a beautiful…

The post Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459) appeared first on Tim Peter & Associates.

This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all.…

The post Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458) appeared first on Tim Peter & Associates.

Google may have just told marketers they can never use AI to create content. Or… maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI…

The post Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457) appeared first on Tim Peter & Associates.

So, the economy has been going through it over the last couple months — and especially over the last week in particular. That’s a plain fact. But it’s more than…

The post Here We Go Again: Marketing in Another Bizarre Economy (Thinks Out Loud 456) appeared first on Tim Peter & Associates.

If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has.…

The post AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455) appeared first on Tim Peter & Associates.

Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their marketing activities. In general,…

The post Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454) appeared first on Tim Peter & Associates.

I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply…

The post What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453) appeared first on Tim Peter & Associates.

Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of…

The post Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition? appeared first on Tim Peter & Associates.

I’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though is what “smart people…

The post AI and the Future of Marketing and E-commerce — How You Stay Relevant appeared first on Tim Peter & Associates.