Thinks Out Loud: E-commerce and Digital Strategy

a href=https://timpeter.com/blog/steve-cummins-interview-start-rented-land-503/ title=Steve Cummins: You Have to Start on Rented Land. Here’s What to Build While You’re There. — Part 1 of 2 (Digital Reset Episode 503) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/07/steve-cummins-digital-reset-interview-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Photo of Steve Cummins and Tim Peter for the Digital Reset interview style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/07/steve-cummins-digital-reset-interview-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/07/steve-cummins-digital-reset-interview-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/07/steve-cummins-digital-reset-interview.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apMarketing exists to drive revenue. That might sound obvious. But given how obsessed many of us can be with AI tools, content calendars, and channel optimization, it’s a surprisingly easy…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/steve-cummins-interview-start-rented-land-503/Steve Cummins: You Have to Start on Rented Land. Here’s What to Build While You’re There. — Part 1 of 2 (Digital Reset Episode 503)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/google-didnt-kill-blogging-borrowed-brand-equity-digital-reset-502/ title=Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/07/google-didnt-kill-blogging-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google search that did Google kill blogging style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/07/google-didnt-kill-blogging-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/07/google-didnt-kill-blogging-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/07/google-didnt-kill-blogging.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apGoogle killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/google-didnt-kill-blogging-borrowed-brand-equity-digital-reset-502/Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/ai-winners-didnt-pivot-digital-reset-501/ title=The AI Winners Didn’t Pivot. They Prepared — Digital Reset Foundations (Episode 501) rel=nofollowimg width=768 height=454 src=https://timpeter.com/wp-content/uploads/2026/07/ai-winners-didnt-pivot-soccer-ball-768x454.webp class=webfeedsFeaturedVisual wp-post-image alt=Photo of soccer ball hitting back of net to illustrate the idea that AI winners didn't pivot, they prepared. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/07/ai-winners-didnt-pivot-soccer-ball-768x454.webp 768w, https://timpeter.com/wp-content/uploads/2026/07/ai-winners-didnt-pivot-soccer-ball-300x177.webp 300w, https://timpeter.com/wp-content/uploads/2026/07/ai-winners-didnt-pivot-soccer-ball-1024x605.webp 1024w, https://timpeter.com/wp-content/uploads/2026/07/ai-winners-didnt-pivot-soccer-ball.webp 1100w sizes=(max-width: 768px) 100vw, 768px //apThe brands winning in AI right now didn’t pivot when AI arrived. They didn’t need to. Everything they’d built over years — direct customer relationships, earned reviews, credible content, clear…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/ai-winners-didnt-pivot-digital-reset-501/The AI Winners Didn’t Pivot. They Prepared — Digital Reset Foundations (Episode 501)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/complete-roadmap-for-owning-your-customer-podcast-500/ title=The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/06/complete-roadmap-owning-customer-768x499.webp class=webfeedsFeaturedVisual wp-post-image alt=Business meeting with diverse professionals to illustrate the idea of a complete roadmap for owning your customer style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/06/complete-roadmap-owning-customer-768x499.webp 768w, https://timpeter.com/wp-content/uploads/2026/06/complete-roadmap-owning-customer-300x195.webp 300w, https://timpeter.com/wp-content/uploads/2026/06/complete-roadmap-owning-customer.webp 1000w sizes=(max-width: 768px) 100vw, 768px //apToday marks our 500th episode. But all 500 episodes share one single thesis: the demand you own is more valuable than the demand you rent. That’s what “Gatekeepers gonna gate”…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/complete-roadmap-for-owning-your-customer-podcast-500/The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/who-owns-your-customer-part-2-3-episode-499/ title=Who Really Owns Your Customer? — Part 2 of 3 (Digital Reset Episode 499) rel=nofollowimg width=768 height=483 src=https://timpeter.com/wp-content/uploads/2026/06/who-owns-customer-768x483.webp class=webfeedsFeaturedVisual wp-post-image alt=Man on phone working on laptop to illustrate the idea of who owns your customer style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/06/who-owns-customer-768x483.webp 768w, https://timpeter.com/wp-content/uploads/2026/06/who-owns-customer-300x189.webp 300w, https://timpeter.com/wp-content/uploads/2026/06/who-owns-customer-1024x644.webp 1024w, https://timpeter.com/wp-content/uploads/2026/06/who-owns-customer.webp 1033w sizes=(max-width: 768px) 100vw, 768px //apIf asked, “Who really owns your customer?” most marketing leaders would answer the instantly: We do. But ownership isn’t a feeling. It’s a real, powerful, measurable outcome. For most businesses…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/who-owns-your-customer-part-2-3-episode-499/Who Really Owns Your Customer? — Part 2 of 3 (Digital Reset Episode 499)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/cost-when-you-dont-own-your-customer-1-3-episode-498/ title=The Real Cost When You Don’t Own Your Customer — Part 1 of 3 (Episode 498) rel=nofollowimg width=768 height=485 src=https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer-768x485.png class=webfeedsFeaturedVisual wp-post-image alt=Hands holding a large amount of cash to illustrate the real cost of not owning your customer style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer-768x485.png 768w, https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer-300x190.png 300w, https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer-1024x647.png 1024w, https://timpeter.com/wp-content/uploads/2026/06/real-cost-not-owning-customer.png 1029w sizes=(max-width: 768px) 100vw, 768px //apThe platforms sending you customers today are systematically making themselves indispensable… and charging you more for that privilege every quarter. Organic channels are down 20–30% for many companies, across a…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/cost-when-you-dont-own-your-customer-1-3-episode-498/The Real Cost When You Don’t Own Your Customer — Part 1 of 3 (Episode 498)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/googles-everything-app-io-2026-episode-497/ title=Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/05/Screenshot-2026-05-28-at-2.57.17-PM-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google I/O logo to illustrate the idea of Google's Everything App that they announced at the conference. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/05/Screenshot-2026-05-28-at-2.57.17-PM-768x499.png 768w, https://timpeter.com/wp-content/uploads/2026/05/Screenshot-2026-05-28-at-2.57.17-PM-300x195.png 300w, https://timpeter.com/wp-content/uploads/2026/05/Screenshot-2026-05-28-at-2.57.17-PM.png 1000w sizes=(max-width: 768px) 100vw, 768px //apFor years, tech titans have chased the holy grail of the everything app. It turns out we already had one: Google Search. But a massive shift is underway. Google is…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/googles-everything-app-io-2026-episode-497/Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/big-techs-q1-wasnt-a-surprise-heres-why-digital-reset-496/ title=Big Tech’s Q1 Wasn’t a Surprise — Here’s Why (Digital Reset FOUNDATIONS — Episode 496) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/05/big-tech-earnings-surprise-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Photo of surprised, funny-looking tuxedo cat to ironically illustrate that Big Tech's Q1 earnings should not have been a surprise to anyone. Well, I think it's funny anyway. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/05/big-tech-earnings-surprise-768x499.png 768w, https://timpeter.com/wp-content/uploads/2026/05/big-tech-earnings-surprise-300x195.png 300w, https://timpeter.com/wp-content/uploads/2026/05/big-tech-earnings-surprise.png 1000w sizes=(max-width: 768px) 100vw, 768px //apLast week, Big Tech reported its Q1 2026 earnings. Google achieved an all-time high for search queries and grew their revenue 22%. Amazon announced “Sponsored Prompts,” paid placements built directly…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/big-techs-q1-wasnt-a-surprise-heres-why-digital-reset-496/Big Tech’s Q1 Wasn’t a Surprise — Here’s Why (Digital Reset FOUNDATIONS — Episode 496)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/google-search-hit-all-time-high-digital-reset-495/ title=Google Search Hit an All-Time High… And It’s Costing You (Digital Reset Episode 495) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2026/05/google-search-hits-all-time-high-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Screenshot of Google stock price to illustrate that Google search hit an all-time high. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2026/05/google-search-hits-all-time-high-768x499.png 768w, https://timpeter.com/wp-content/uploads/2026/05/google-search-hits-all-time-high-300x195.png 300w, https://timpeter.com/wp-content/uploads/2026/05/google-search-hits-all-time-high.png 1000w sizes=(max-width: 768px) 100vw, 768px //apPundits spent the last year-plus predicting that AI would kill Big Tech. Big Tech’s Q1 2026 earnings suggest they might have missed that meeting. Google’s search queries hit an all-time…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/google-search-hit-all-time-high-digital-reset-495/Google Search Hit an All-Time High… And It’s Costing You (Digital Reset Episode 495)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p

a href=https://timpeter.com/blog/one-year-digital-reset-ai-disruption-proved-episode-494/ title=One Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494) rel=nofollowimg width=768 height=499 src=https://timpeter.com/wp-content/uploads/2025/04/digital-reset-cover-website-768x499.png class=webfeedsFeaturedVisual wp-post-image alt=Cover illustration of Tim Peter's book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech (available now on Amazon) to illustrate what one year of AI disruption proved about the book. style=display: block; margin: auto; margin-bottom: 5px;max-width: 100%; link_thumbnail=1 decoding=async srcset=https://timpeter.com/wp-content/uploads/2025/04/digital-reset-cover-website-768x499.png 768w, https://timpeter.com/wp-content/uploads/2025/04/digital-reset-cover-website-300x195.png 300w, https://timpeter.com/wp-content/uploads/2025/04/digital-reset-cover-website.png 1000w sizes=(max-width: 768px) 100vw, 768px //apThe thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,…/p

pThe post a rel=nofollow href=https://timpeter.com/blog/one-year-digital-reset-ai-disruption-proved-episode-494/One Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494)/a appeared first on a rel=nofollow href=https://timpeter.comTim Peter Associates/a./p