Nike says "Just Do It." What does it really mean? Phil Knight's philosophy and what Nike meant to him narrated by Simon Sinek initiates this conversation, and then we try and decode what "Just Do It." means to us.
Transcript of Simon Sinek's Audio Clip:
The way that Phil Knight used to talk about Nike, I don’t know if you’ve heard the story. He was speaking at a large conference, and he stood up and he said to the audience: If any of you have ever run for exercise, can you please stand up? Most of the room stood up. He said, if you run at least once a week, continue standing up else please sit down; most of the room sits down.
He said, if you run twice a week, please keep standing. A few more sit down. He says, if you run three times a week, rain or shine - regardless of the weather, or the temperature, please keep standing. There are now barely a few people in the room, who’re standing, and he looks out at them and he says that the next time you’re out there before the sun is up, it’s dark, it’s cold, and it’s wet, and you’re running by yourself, we’re the ones standing under the lamp post, cheering you on. That’s how he described Nike.
And, in an instant, you understand what “Just Do It!” means! It has nothing to do with winning. It has everything to do with trying. It has everything with doing. And, his story, his narrative, captures that so exquisitely, and when Nike is at their best, they celebrate the ones who do, not the ones who win.
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