The most cutting-edge rap label Def jam Recordings has grown into global brand. Founded in 1984 by Russell Simmons and Rick Rubin, Def Jam Records roster of artists include LL Cool J, Run DMC, Slick Rick, The Beastie Boys, Jay-Z, Rihanna, Kanye West and many more. For more than three decades Def Jam has established its dominance in music and Hip-Hop culture. Episode guests include Fat Joe. Ed Lover. Ashanunna Ayers. LL Cool J. Shaheem Reid. Russell Simmons. Grand Wizard Theodore. Kurtis Blow. Shanti Das.

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