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Gordon discussed the challenges people face when striving to reach new levels in various aspects of life, emphasizing the importance of transformation and embracing the process.

He highlighted the need to move beyond pleading to assuming success, using personal experiences like marathon training to illustrate this point.

Gordon also announced opportunities for growth, including joining the Capitalize Your Best online community and attending the upcoming Mastermind Dinner on June 26th in Fredericksburg.

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Gordon discussed how to identify if someone is holding back in various areas of life, including physical fitness, relationships, and business. He outlined three key indicators: knowing one has the capability to do more, having more to say but not expressing it, and wrestling with irrational fears.

Gordon announced his plan to release 31 books in May to address his own holding back in sharing knowledge.

He also promoted the Capitalize Your Best online community as a resource for growth in energy, faith, money, and body, offering a free 7-day pass and a monthly membership at $29.

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Gordon introduced the This Is Gonna Hurt Podcast and explained its place within the Capitalize Your Best podcast network. He outlined the schedule for the week, detailing the topics and days for each podcast and a live coaching call. No specific decisions or action items were discussed.

Making an Impact Through Gifts

Gordon discussed the mission of Capitalize Your Best Marketing and Capitalize Your Best Life, which focuses on helping people make an impact by identifying and developing their unique gifts. He outlined his intention to share three key things people need to know to make an impact, whether in personal coaching, non-profit work, or other endeavors, though the specific points were not detailed in the provided transcript segment.

Impact Communication and Differentiation Strategies

Gordon emphasized that making an impact requires clearly communicating the specific problem one solves, using his Capitalize Your Best Life program as an example, where mindset training helps people think differently when facing challenges. He also stressed the importance of highlighting what sets you apart from others, noting that his personal experience with epilepsy gives him unique credibility in offering brain rebuilding mindset training.

Unique Professional Communication Strategies

Gordon emphasized the importance of communicating what sets professionals apart from others when helping people solve health or spiritual problems. He explained that individuals must clearly articulate their unique talents and how their personal story connects to the impact they aim to make. Gordon shared his own experience with epilepsy and how his journey influenced his work in "Capitalize Your Best Life," and highlighted Twan Nguyen's story as an example of how personal experiences can enhance one's ability to make a difference.

Making an Impact Formula Discussion

Gordon discussed the formula for making an impact, emphasizing the importance of connecting one's story with their unique abilities and problem-solving skills. He highlighted the benefits of his Capitalize Your Best Online Community, which offers daily coaching, seminars, and courses focused on 10 life areas for $29 a month. Gordon invited listeners to try a 7-day free trial and mentioned an upcoming special episode of Coach Training Partners on Tuesday.

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Career Transition Through Charity EventGordon shared a personal story about attending a charity event eight or nine years ago that marked a significant turning point in his career. While initially unsure about the high-value auction items, Gordon connected with a successful CEO and accepted his invitation for coffee, which led to the formalization of his marketing business and eventual career transition from full-time ministry. Gordon emphasized how being part of an elevated community exposed him to wisdom, health, and wealth that significantly impacted his life trajectory.

Elevated Community Definition and Benefits

Gordon defined an elevated community as a group of people who have achieved something someone hasn't, explaining that exposure to such groups can help individuals improve and learn from others with different experiences and expertise. He provided examples including expensive conferences, elite running groups, and private CEO gatherings, noting that these communities often share wisdom and best practices in non-public settings.

Elevated Business Community Access

Gordon explained that elevated communities are typically paid events or private invitations, not due to elitism but because they attract people who have achieved significant success. He shared his personal experience attending 10X GrowthCon and a more intimate business gathering where the conversations were of deeper strategic nature. Gordon emphasized that access to such communities often requires either payment or personal invitations, as these groups tend to focus on advanced topics and networking with accomplished individuals.

Community Growth and Engagement Opportunities

Gordon discussed the benefits of joining elevated communities, emphasizing that growth occurs through osmosis and engagement with like-minded individuals. He explained that different communities serve different needs, comparing them to beginner and advanced classes. Gordon announced two opportunities: a private dinner mastermind on April 30th for 12 people in the Fredericksburg area at $97, and the Capitalize Your Best online community with various coaching and learning resources. He offered listeners a 7-day free pass to explore the online community further.

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In this episode, I share 3 growth killers that you may or may not be aware of in your life. These 3 are holding you back, but if you implement a few adjustments, you will be back on track better than ever.

Check it out, and let me know what you think!

Thanks for watching and listening. In this episode, Gordon shares 3 things that we say every day that hinder our growth.

Self-Talk and Personal Growth

He discussed the concept of how certain self-talk can impact personal growth, noting that negative statements like "I can't," "I won't," and "I'm awful at" can hinder progress. Gordon emphasized the importance of changing self-speaking patterns to enable faster goal achievement and braindevelopment.

Overcoming "I Can't" Mindset

Gordon discussed how the phrase "I can't" hinders personal and business growth by creating neural pathways that make tasks seem impossible. He explained that saying "I can't" physically changes body language and mental approach, making growth more difficult. Gordon recommended replacing "I can't" with "I can" to accelerate growth and achieve goals more quickly.

Present Tense Goal Setting Strategy

Gordon discussed the importance of using present tense language when setting goals or making commitments. He explained that saying "I am doing" something rather than "I will do" helps create neural pathways that lead to action, as the brain processes present-tense statements as immediate actions rather than future plans. Gordon shared his personal example of using the affirmation "I am surrounded by smart, wise, and wealthy people who happily share their wisdom with me every day" to motivate himself to seek out mentors and take action toward his goals.

"I Wish" and Personal Growth

Gordon discussed the impact of using the expression "I wish" on personal growth and responsibility. He explained that saying "I wish" deflects control from oneself and can lead to decreased motivation and growth. Gordon emphasized the importance of focusing on what one can control and taking action rather than wishing for external changes.

Overcoming Growth-Hindering Phrases

Gordon discussed three phrases that hinder personal growth: "I can't," "I'm going to," and "I wish." He explained how usingpresent tense instead of future tense can help with growth, and encouraged the audience to take responsibility for their actions. Gordon then promoted his online community, Capitalize Your Best, offering a 7-day free trial followed bya monthly subscription of $29.

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Gordon presented three key questions from a Spring Reset workshop in the Capitalize Your Best online community to help prepare for personal growth in spring 2026.

The questions focused on identifying what's working well, addressing areas of drift, and implementing one significant change.

Gordon offered listeners a 7-day free trial to the Capitalize Your Best online community, which includes daily coaching, courses, and various community activities for $29 per month after the trial period.

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Ultra Race Recovery Update

Gordon discussed his recovery from a 24-hour ultra race, mentioning that he developed a fever and experienced foot swelling in the days following the event. He visited an orthopedist who confirmed no stress fractures and advised resting his feet for 7-10 days. Gordon expressed that overall recovery was going well, with plans to resume light running the following week.

Ultra Race Insights and Wisdom

Gordon shared insights from his recent 24-hour ultra race, emphasizing that while toughness is important, wisdom should always take precedence. He explained how he injured his ankle during the race due to not addressing discomfort from tight shoes, illustrating how pushing through pain without understanding its cause can lead to long-term issues. Gordon also discussed the importance of simplicity and discipline in endurance activities and life challenges, highlighting how structured routines help maintain health and performance.

Simplicity in Achieving Goals

Gordon shared his experience about the importance of simplicity and discipline, drawing from a personal story about completing an ultra-marathon despite ankle pain. He explained how he maintained focus by repeating to himself "take one more step" rather than setting complex goals or distances. Gordon emphasized that this simple approach of breaking tasks into the smallest possible action can apply to various areas like running, working out, and building businesses.

Physical Endurance and Life Benefits

Gordon shared his experience from a recent 24-hour ultra running race and discussed how physical endurance benefits other areas of life. He explained that building physical endurance through challenges like long-distance running helps develop perseverance in business, relationships, and other aspects of life. Gordon encouraged others to pursue physical endurance through workout programs or similar challenges, emphasizing that this discipline can improve overall resilience and performance in various life situations.

Race Insights and Community Offerings

Gordon shared key takeaways from his recent 24-hour race experience, emphasizing the importance of balancing toughness with wisdom, practicing simplicity, and how physical endurance benefits other life areas. He mentioned his current low energy levels due to not running and promised to return to it next week. Gordon also promoted the Capitalize Your Best community, offering a 7-day free trial and highlighting its various coaching and learning opportunities, including a book club and courses.

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In the episode, I share insights from this past weekend's 24-Hour Ultra. Just 7 hours since crossing the line, I share what I expected, my fueling and racing strategy, as well as some crazy things along the way.

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Thanks for watching and listening!In this episode, I share the power of running toward the hard thing. It’s about what happens when:• You choose a hard thing on purpose• You tie your goals to someone else’s growth• You stop chasing comfort and start chasing contributionWe talk about why discomfort sharpens identity, how service fuels discipline, and why small, collective actions create real impact.If you’ve been looking for a reason to stretch yourself — or a way to be part of something that matters — this conversation is for you.The miles will be run either way.The only question is whether you want to help turn them into momentum for someone else.