This is HCD: Human-Centred Design, UX & Service Design

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The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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Today on the show, we're joined by Jenni Parker, a passionate designer from Humaly in the UK, specialising in social impact. Jenni comes highly recommended by my very good friend Rachel Dekas.

In this episode, we delve into the realm of impactful work, exploring Jenni's perspective on what it entails and what it doesn't. We discuss the criteria Jenni uses to select projects, offering valuable insights for anyone eager to make a difference.

Jenni's insights are truly inspiring, and I'm incredibly grateful for her time and wisdom. I'm certain you'll find our conversation enlightening, so let's jump straight in!

• linkedin.com/in/jenniparker
• designhumanly.com

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Creators & Guests

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→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
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→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
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Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Today on the show we have Michael Rios from the UN and more specifically the UNDP. Now Mike is Head of DigitalX and based in Cambodia and in this episode we explore Mike's own journey that has led him from all over the world pretty much but we drill down into the projects that he's most proud of, which includes projects within the social impact space.

From working in creative advertising for companies like Nike and Coca-Cola to ultimately finding fulfilment in social entrepreneurship in Cambodia. Mike shares pivotal moments, including a radical intervention from a mentor that led him to Thailand, teaching at a rural school, and experiencing the stark realities of poverty and the power of social enterprises. His journey prompts reflection on the true meaning of success and fulfillment beyond consumerism and materialism.

I know you're going to love this episode so let's jump straight in.

• linkedin.com/in/mikerios

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Hey Everyone and welcome to another episode of This is HCD. Today in the show, we have two of the board members from the Next Gen SDN Conference, Lea Sevšek and Jihee Hwang.

We discuss the Young Talent Board’s role in bridging education and professional practice in service design, promoting diversity, and organising inclusive conferences. We speak about the upcoming event in April 2024.

We explore why this event coming up in April is so powerful for supporting the next wave of emerging service design talent globally. We highlight volunteer opportunities, global reach and efforts to engage young talent. It’s a great one. Let’s jump straight in.

• https://sdn-youngtalentboard.org/conference
• https://www.linkedin.com/in/jiheehwang/

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

We have an absolutely incredible treat for you on the show. Let me tell you a bit of a background. So when I’m travelling, or when I lived in Australia, and I get asked where I’m from, I say I’m from Ireland. But when I’m in Ireland, I say I live in Dublin, I’m from a place called Drogheda. 

And when I’m in Drogheda, I tell them where I grew up.

Well the location is not only the place of my birth, but it’s really, really historic. It’s on the banks of the River Boyne, a hugely historic location in Irish history for various reasons but this river is known internationally as the Brú na Bóinne, which refers to the mansion or the palace of the Boyne. And from the age of about 8 or 9, I remember going on a school tour and I became somewhat obsessed with this area of the river because on the bend of that river is a Neolithic tomb that predates the pyramids and is approximately 3,200 years old, Before Christ.

It’s a World Heritage Site and it’s quite simply a remarkable and a spiritual location, for me particularly, that I believe offers us a really rich connection to the past.

In this episode, I speak with Anthony Murphy of Mythical Ireland. Now Anthony is also from where I’m from in Drogheda and over the last 30 or so years, he has really explored the surrounding areas of Newgrange and has become a well of knowledge about that area.

Together with local artist Richard Moore, who coincidentally was instrumental in encouraging me as a teenager to pursue my love of design, well they’ve explored and uncovered knowledge that offers us new perspectives into what it might have been like at the time of Newgrange. Now of course, a lot of this is speculation, but we discuss nevertheless, what we believe we do know.

There’s an unbelievable revelation for me in this conversation, about things like, how they transported these huge boulders that are engraved from over 120km away to the site at Newgrange, how do they do that? Back and forth from the UK and further afield using boats?

I’m keen to learn more about the potential of the social structures at that time to try and get a peek of what it was like. Anthony was happy for me to get a clearer picture on what that might have looked like at the time.

So from a Human Centered Design perspective, I’m really curious what we can learn and derive from the Neolithic period and where we are today.

• linkedin.com/in/anthony-murphy-42018622
• https://mythicalireland.com/

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

We have the pleasure of hosting Elisabeth Graf, affectionally known as Lilli. We connected a number of months ago on LinkedIn and I was so impressed by Lilli’s awesome background and devotion to applying design to enable a greater sense of resilience for both businesses and the planet.

Hailing from the beautiful area of Verona in Italy, somewhere I’ve never been but want to go, Lilli is truly on a mission to scale her knowledge, to maximize her impact, not only in her locale of Verona, but also globally through her dedicated community IMMA Collective, which we talk about in greater detail.

Lilli, as you will probably get to see, is a wonderful human being and a really truly genuine example of what I refer to as a change maker. She’s taken personal and professional risks to really help enable change and I believe it is 100% worth connecting with her through her website or LinkedIn.

Without further ado, let's dive into Lilli's incredible journey and learn more about her inspiring work.

• linkedin.com/in/elisabeth-lilli-graf
• https://www.immacollective.com/

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

In this episode, I speak with Kasper Bjørkskov. A former architect and activist based in Copenhagen. We speak openly about his role within the existing systems in society, and why he switched from architecture to activist. What triggered this? And also, what is he striving to achieve?

He’s extremely passionate about raising awareness of what we do as a collective and what we need to do more of within the complex systems of impact around climate change, sustainability, and initiating more and more communities to change for the better.

He’s a truly wonderful guest, you’re going to love this one.

• linkedin.com/in/kasper-benjamin-reimer-bjørkskov-660a4899

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

 In this episode, I speak with Erica Heinz, author of Think in 4D, a brand new book aimed at user experience designers.

It's absolutely beautifully designed, designed by themselves. And we discussed the industry of user experience or UX in detail, where she feels this book helps cover some of the voids due to the perceived shift in the user experience industry over the last decade. Now, Erica has been working with many amazing organizations and brings an awesome and much needed fresh perspective to user experience.

She's truly wonderful. I loved speaking with her. Let's jump straight in.

• linkedin.com/in/ericaheinz

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Welcome back to the show to our old friend Christof Zürn. I actually had the pleasure of meeting this wonderful human being in person in Amsterdam earlier this month. Christof appeared on the podcast a number of years ago but since then has produced his book "The Power of Music Thinking”, published by BIS Publishers.

In this episode, we speak more about the Jam Cards, which I'll link below. It’s an interactive and meaningful way to collaborate more effectively with yourself or with teams. We demo these Jam Cards in the episode, so you can listen to it or follow along on YouTube.

Christof is absolutely awesome and I’m excited to share this one with you.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Today on the podcast, I'm delighted to welcome Elliott Nelson, Chief HX Officer, which is Human Experience Officer at HXWize in the US. Now we connected through my good friend and our good friend, Marc Stickdorn in 2023, and had great conversations about the complicated processes within the world of HR and employee experience. So this episode is really for anyone who has been wondering about using service design methods. For employee experience.

Elliott is truly awesome. He was a fantastic guest. I know you're going to find it really interesting to listen to him. I know you're going to love this episode. So let's jump straight in.

• linkedin.com/in/elliott-nelson-392343
• https://www.hxwize.com/

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Welcome to another episode of This is HCD. Several months ago, I started speaking with today's guest, Mike Parker, owner and founder of Liminal Coaching in Wales in the UK. I'd heard Mike's name mentioned several times over the years online, especially after reading the brilliant book by Dave Gray called Liminal Thinking several years ago.

Now that book for me was transformative. Both personally and professionally, and over the years, as I explored ways and means to extend my level of knowledge in this space, I started to read more and more about the benefits of liminality to changemakers. So what exactly is liminality? And more to the point, what is liminal thinking?

If you haven't read that book, I really encourage you to pick it up. It's a brilliant book and a brilliant read. Now, liminal thinking is a concept, an approach to problem solving and understanding. The world that deals with the power of the thresholds of perception and belief. Now, the term liminal comes from the Latin word limen, meaning threshold.

But I truly love it and I love practicing it. I might not be good at it. But I know I want to get better at it, but that's probably a really nice way of framing it. So this episode is going to be of interest to me, or of interest to you if you're like me in that sense, always running close to empty and always striving for perfection and really ultimately being critically hard on yourself from time to time.

So in this episode we tackle some of those pieces and go deeper into Mike's practices. Let's get stuck in.

linkedin.com/in/mikekparker

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting.