This is HCD: Human-Centred Design, UX & Service Design

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The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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In this episode, we welcome Professor Sonia Livingstone with Kruakae Pothong from the London School of Economics, also involved in Playful By Design. The discussion focuses on childhood development and incorporating design into children's lives.

Kruakae, originally from Thailand and with a background in journalism, highlights her shift to research at the intersection of policies, technologies, and society.

Sonia, a social psychologist, shares her journey of exploring how children engage with the digital world and her involvement with the Five Rights Foundation, aiming to improve the digital space for kids.

The conversation touches on design thinking, the collaborative efforts of the guests, and the role of design in shaping children's experiences in the digital world.

A really enjoyable chat with our guests Sonia and Kruakae, thanks for joining us.

• https://www.linkedin.com/in/sonia-livingstone-6b0b8712/
• https://www.linkedin.com/in/kruakae-pothong-28b24115/

Creators & Guests

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BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

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BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting. 

Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers

Today on the show, we speak with Carol Massa. Carol is a phenomenal service designer, based in the U.S.A.

In this episode, we speak about the nuances between strategic design and service design and we really get into detail about the two. We find out how Carol sees what some of the organisations have successfully done to introduce service design into their organisation.

Carol is an incredible educator, she works with the service design network and runs a great course called Strategic Design in Organisations.

We talk about the key learnings from that course in particular.

I had a lot of fun speaking with Carol and I know you’ll enjoy this one too.

• https://www.linkedin.com/in/carol-massa/

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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In this eye opening episode, we meet Catalina Bonavia, known to friends as Cata, who is Head of Service Design for Three6.com.au. Originally from Argentina, now living in Melbourne, Catalina has worked on some very interesting projects as an industrial designer, not least a remarkable health-enhancing toilet design for a family in Argentina, which quite literally has changed people's lives.

Join us for a fascinating chat, not only about toilets, but about the incredible work Catalina does.

• https://www.linkedin.com/in/catalina-m-bonavia

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

I'm delighted to have you with me for another cracking episode this time with Ben Dunn Flores, Co-Founder of Roost. I’d stumbled across this start up late one night on a post that was exploding on LinkedIn that challenged the status-quo about home ownership in the UK.

I openly admit in this episode that I am privileged and lucky to have a home, albeit with a mortgage, but we discuss the alternative paths to home ownership, through the CO-OP model that has been popularised in Central Europe. I know very little about this space, and I was eager to learn from Ben. He is so articulate and knowledgable and demonstrates everything that excites me about the future generations who are ready to challenge the structures that many of us have accepted as the only way to do something.

• [email protected]
• https://www.linkedin.com/in/ben-dunn-flores-2341a1159/?originalSubdomain=uk

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

I'm delighted to have you with me for another cracking episode this time with Aoife Dooley, one of Ireland’s most talented illustrators. We connected several years ago at an event where we both were speaking at, and stayed in touch afterwards. Aoife’s created several beautiful children’s books over the last decade, many of which have been shortlisted for best children’s books each time in Ireland. We speak about Aoife’s journey of self-discovery a number of years ago that led Aoife finding out that they were autistic, and what this meant to her. We speak about Aoife’s creative process, and how they approach idea generation and generally find out about what makes this creative powerhouse tick.

• https://aoifedooleydesign.com/

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting.