This is HCD: Human-Centred Design, UX & Service Design

This is HCD: Human-Centred Design, UX & Service Design

By Gerry ScullionBusinessArtsDesignManagement
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This is HCD: Human-Centred Design, UX & Service Design episodes

  • Leon Barnard 'Wireframing for Everyone'
    Show some love for today's sponsor, MIRO. https://www.miro.com/podcast
    Hey Premium'ster! Thanks for supporting us and super happy to have you as a supporter of This is HCD!
    I'm delighted to have you with me for another cracking episode this time with Leon Barnard, co-author of the brand spanking new book on A Book Apart, called Wireframing for Everyone.
    Leon, Michael and Bill all work for one of my absolute favourite UX businesses, Balsamiq. A wire framing tool that when it came out in 2008, was revolutionary. It reduced the exclusivity around the capability of wire framing, and made it accessible overnight to teams and non-designers. It increased the quality of communication, it reduced meetings, it sped things up and enabled better outcomes for teams working in the product space. It wasn’t perfect, it wasn’t sexy, but it was powerful. 
    In this conversation, we chat about the self-imposed restrictions on the product, still owned by the original founder, Giacomo (Peldi) Guilizzoni who I can vividly remember answering my support tickets in the early days of the business, and it’s awesome to see and hear what the culture is like within the business.
    But onto the book, all three of the co-founders worked on parts of this book, and we speak at length with Leon about the approach, the mindset of wire framing and how it unlocks blockers within teams. This book I believe would make for great gifts for teams to pass around the organisation to try and improve the wire framing capability as you’ve probably heard many many times on this podcast, prototyping is one of the most incredible skills to have for any change-makers, and this book helps provide the keys to people.
    Book: https://abookapart.com/products/wireframing-for-everyone
    Watch on YouTube: https://youtu.be/8mKcwLC1HYE
    43 min
  • Juan Prego 'Playful Pathways: Nurturing Growth and Learning through Play'

    SPONSORED ADS
    The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

    *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
    ________________________

    Play. Something we all did as children, but as we grow older, it's less and less common to see, and even more so within the workplace. Play is often seen as the opposite of work.

    But what about if your job was to help unlock the potential, and you encourage play to do that in the workplace? Well, earlier this year, Adam Lawrence and Marcos Edgar Hormess, who I've worked with for many years, mentioned to me about a new play kit that they were involved in creating with Playmobil Pro.

    And I bought the full pro kit myself out of my own money. So this isn't an advert. I paid for this kit myself. But once I got it, I hit a few stumbling blocks. And I wasn't entirely sure how to weave it into my sessions or my workshops with my clients. Now, Frank, the MD of PlayMobile Pro, who I spoke to earlier in this year on the podcast, was awesome and connected me with today's guest, Juan Prego.

    Now, on the topic of play, I've been a big fan of Miro for many, many years. It's the tool of choice for my online workshops. And they've kindly sponsored today's episode. And the sessions and learning experience that I provide for my clients are always fun. And I put this down to the utilizing of Miro's fun features inside their tool.

    And I can really curate whatever experience I want to have within my canvases. Now Miro are helping us out. By sponsoring this episode, as I said, so if you want to show some love, why not check out what they've been doing by visiting Miro. com forward slash podcast, or by clicking the link in the description or show notes, depending on where you're listening or watching this episode.

    Now, if you are listening, did you know that you can watch this episode on our YouTube channel? People are absolutely loving the fact that they can see the guests chat about things. So be sure to subscribe if you can get a chance and check out our YouTube channel. Back to Juan. He's produced an awesome book, Play Like a Pro, that is due out later this year in 2023 in English.


    Creators & Guests

    • Gerry Scullion - Host
    • Stef Murphy - Producer

      • ________________________
      BRING THIS IS HCD INTO YOUR ORGANISATION

      → Train my organisation https://www.thisishcd.com/training
      → Video Courses https://www.thisishcd.com/courses
      → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
      → Gerry's consultancy (Service Design and Design Research) https://humana.design/

      ________________________
      BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

      → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
      https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
      → Discover & Connect with others https://www.thisishcd.com/directory
      → Claim partner discounts https://www.thisishcd.com/partners
      Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
      ________________________

      All episodes have been produced by This is Podcasting. 


      46 min
    • Juan Prego 'Playful Pathways: Nurturing Growth and Learning through Play'
      Hey Premium-ster! I totally love you for the fact that you're a subscriber and believer in what we are doing at This is HCD! You're getting this episode first...
      Play. Something we all did as children, but as we grow older, it's less and less common to see, and even more so within the workplace. Play is often seen as the opposite of work.
      But what about if your job was to help unlock the potential, and you encourage play to do that in the workplace? Well, earlier this year, Adam Lawrence and Marcos Edgar Hormess, who I've worked with for many years, mentioned to me about a new play kit that they were involved in creating with Playmobil Pro.
      And I bought the full pro kit myself out of my own money. So this isn't an advert. I paid for this kit myself. But once I got it, I hit a few stumbling blocks. And I wasn't entirely sure how to weave it into my sessions or my workshops with my clients. Now, Frank, the MD of PlayMobile Pro, who I spoke to earlier in this year on the podcast, was awesome and connected me with today's guest, Juan Prego.
      Now, on the topic of play, I've been a big fan of Miro for many, many years. It's the tool of choice for my online workshops. And they've kindly sponsored today's episode. And the sessions and learning experience that I provide for my clients are always fun. And I put this down to the utilizing of Miro's fun features inside their tool.
      And I can really curate whatever experience I want to have within my canvases. Now Miro are helping us out. By sponsoring this episode, as I said, so if you want to show some love, why not check out what they've been doing by visiting Miro. com forward slash podcast, or by clicking the link in the description or show notes, depending on where you're listening or watching this episode.
      Now, if you are listening, did you know that you can watch this episode on our YouTube channel? People are absolutely loving the fact that they can see the guests chat about things. So be sure to subscribe if you can get a chance and check out our YouTube channel. Back to Juan. He's produced an awesome book, Play Like a Pro, that is due out later this year in 2023 in English.
      And I have a copy of it and it's awesome. It's great to hear Juan though in this episode talk about how he recommends weaving methods like Playmobil Pro into his sessions. Is it as simple as just cutting and pasting? And also cover off his thoughts regarding Playmobil Pro versus LEGO Serious Play etc.
      There's a debate in the community on which is best. Not much of a debate anyway.
      Let's jump straight in.
      46 min
    • Opher Yom-Tov 'Designing Futures: The Journey of the World's First Chief Design Officer at ANZ Bank'

      SPONSORED ADS
      The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

      *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
      ________________________

      Today on the show we have up until recently, the world's first chief design officer within a bank setting. Opher Yom Tov. And as mentioned over recently, exited ANZbank in Australia. Where after seven years, he was a crucial piece of their journey towards becoming more design centric. At the time of editing, there are over 200 designers within the organization. Pretty remarkable for any design led business out there. But even more. So when you think about the heavy regulation that persists within the areas of banking, This episode is quite simply a most listened for anyone within the banking space globally, who was banging their head against a wall dreaming of helping move the dial forward within the organization. Now we hear over's perspective on advice to designers who are in this situation right now. So even if you aren't part of a banking industry, This is a great opportunity to hear from behind the executive curtain, so to speak. 

      • https://www.linkedin.com/in/opheryomtov/

      Creators & Guests

      • Gerry Scullion - Host
      • Stef Murphy - Producer

        • ________________________
        BRING THIS IS HCD INTO YOUR ORGANISATION

        → Train my organisation https://www.thisishcd.com/training
        → Video Courses https://www.thisishcd.com/courses
        → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
        → Gerry's consultancy (Service Design and Design Research) https://humana.design/

        ________________________
        BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

        → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
        https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
        → Discover & Connect with others https://www.thisishcd.com/directory
        → Claim partner discounts https://www.thisishcd.com/partners
        Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
        ________________________

        All episodes have been produced by This is Podcasting. 


        1 hr 22 min
      • Opher Yom-Tov 'Designing Futures: The Journey of the World's First Chief Design Officer at ANZ Bank'
        This episode was brought to you by the wonderful people at MIRO. Show some love by checking them out https://www.miro.com/podcast
        Today on the show we have up until recently, the world's first chief design officer within a bank setting. Opher Yom-Tov. And as mentioned over recently, exited a and Z bank in Australia. Where after seven years, he was a crucial piece of their journey towards becoming more design centric. At the time of editing, there are over 200 designers within the organization. Pretty remarkable for any design led business out there. But even more. So when you think about the heavy regulation that persists within the areas of banking, This episode is quite simply a most listened for anyone within the banking space globally, who was banging their head against a wall dreaming of helping move the dial forward within the organization. Now we hear over's perspective on advice to designers who are in this situation right now. So even if you aren't part of a banking industry, This is a great opportunity to hear from behind the executive curtain, so to speak. 
        As a Premium member you are receiving this episode before anyone else! You can also watch this episode too.
        https://www.linkedin.com/in/opheryomtov/?originalSubdomain=au
        1 hr 22 min
      • Mollie 'The Resurgence of Gaeilge: Irish with Mollie's Effort to Save the Language from Extinction'

        SPONSORED ADS
        The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

        *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
        ________________________

        Today on the show we have a very special guest, Mollie, of Irish with Mollie Instagram fame. Now Mollie is from Dublin and has been on a mission to spread the love of my native language, Irish, or as we say in Ireland, Gaeilge. To give you a very brief background on our history in Ireland, we spoke Irish up until the British rule, and it wasn't until the early 1900s and 1916 that we regained our independence, but we never regained our native tongue fully.


        Creators & Guests

        • Gerry Scullion - Host
        • Stef Murphy - Producer

          • ________________________
          BRING THIS IS HCD INTO YOUR ORGANISATION

          → Train my organisation https://www.thisishcd.com/training
          → Video Courses https://www.thisishcd.com/courses
          → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
          → Gerry's consultancy (Service Design and Design Research) https://humana.design/

          ________________________
          BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

          → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
          https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
          → Discover & Connect with others https://www.thisishcd.com/directory
          → Claim partner discounts https://www.thisishcd.com/partners
          Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
          ________________________

          All episodes have been produced by This is Podcasting. 


          37 min
        • Hector Garcia 'Unleashing Ikigai: Finding Purpose and Fulfillment in Life'

          SPONSORED ADS
          The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

          *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
          ________________________

          Many of you will have heard of Ikigai, the Japanese concept of aligning our lives to our purpose, something I am deeply involved with at the moment on my coaching programmes. Hector has written two of the best selling books on this topic, and is based in Japan himself. In this conversation, I get into areas of the methods that Hector suggests, but also does himself. By the end of this conversation, you will understand not only what Ikigai is, but also how to start weaving it's principles into your day to day life.

          • https://hectorgarcia.org/


          Creators & Guests

          • Gerry Scullion - Host
          • Stef Murphy - Producer

            • ________________________
            BRING THIS IS HCD INTO YOUR ORGANISATION

            → Train my organisation https://www.thisishcd.com/training
            → Video Courses https://www.thisishcd.com/courses
            → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
            → Gerry's consultancy (Service Design and Design Research) https://humana.design/

            ________________________
            BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

            → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
            https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
            → Discover & Connect with others https://www.thisishcd.com/directory
            → Claim partner discounts https://www.thisishcd.com/partners
            Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
            ________________________

            All episodes have been produced by This is Podcasting. 


            1 hr 17 min
          • Greg Bernarda 'Leading Ecosystems'

            SPONSORED ADS
            The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

            *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
            ________________________

            Way back in 2017, I caught up with Greg Bernarda, Co-author of the best selling innovation book, Value Proposition Design by Strategyzer. I've known Greg for a long time, and in this episode we reflect on where the time between books, where he sees Value Proposition Design and also the Business Model Canvas in the current world.

            I truly respect Greg's mind and brain as one of the best thinkers around, and so too do Thinkers50 - a regular speaker at the their events. We tap into the work he's being doing around Leading Ecosystems, vs products or services. We speak about what business model's look like within organisations at the macular and also at scale.

            If you are working in spaces where you are trying to nudge the system towards becoming more customer or human-led, I think you will get a lot from this episode

            Now, before we jump in, today's episode is brought to you by our good friends at MIRO. I use MIRO on nearly all of my online training sessions with clients. I want to tell you why. In today's digital age, remote work is becoming increasingly common. MIRO is built with remote collaboration in mind, enabling teams to collaborate effectively, no matter where they are. One of the features that I haven't actually used until recently was the video conferencing feature from inside the application. This takes is to the next level!and think you will like it too

            Now, let's get into Greg's episode..

            Gregs links

            • https://upruption.com/home/
            • https://www.linkedin.com/in/gregbernarda/


            Creators & Guests

            • Gerry Scullion - Host
            • Stef Murphy - Producer

              • ________________________
              BRING THIS IS HCD INTO YOUR ORGANISATION

              → Train my organisation https://www.thisishcd.com/training
              → Video Courses https://www.thisishcd.com/courses
              → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
              → Gerry's consultancy (Service Design and Design Research) https://humana.design/

              ________________________
              BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

              → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
              https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
              → Discover & Connect with others https://www.thisishcd.com/directory
              → Claim partner discounts https://www.thisishcd.com/partners
              Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
              ________________________

              All episodes have been produced by This is Podcasting. 



              53 min
            • Heather Hansen ‘Unmuted: Breaking Language Barriers and Redefining Communication in Organizations’

              SPONSORED ADS
              The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

              *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
              ________________________

              Hello and welcome to another episode of This is HCD. I'm delighted to have you with me for another cracking episode this time with Heather Hansen.. author of the book Unmuted a fantastic book for anyone practicing their craft in organisations who strive to improve comprehension, understanding and better and more effective use of language.

              As many of you will probably know, my name is Gerry Scullion and I'm a service designer based in Ireland. I offer service design training, user experience design training and also my Visualisation Methods for Change Makers course on my website and offer this in house for businesses. So if you're in an organisation and looking for training, please get in touch with me.

              So let me tell you about Heather.

              Heather is based in Singapore where they run Global Speech Academy, an organisation focussed on improving the quality of communication across the departments and teams. We chat in great detail about language bias. Heather comes from the US and we speak about all of that jargon that permeates the tech business such as “ping me” or “circle back” - where this comes from what and not only what under pins it but also the affect this has on a day to day basis. It’s exclusionary and exclusive.

              Link: https://globalspeechacademy.com/about/heather-hansen/

              LinkedIn: https://www.linkedin.com/in/hansenheather


              Creators & Guests

              • Gerry Scullion - Host
              • Stef Murphy - Producer

                • ________________________
                BRING THIS IS HCD INTO YOUR ORGANISATION

                → Train my organisation https://www.thisishcd.com/training
                → Video Courses https://www.thisishcd.com/courses
                → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
                → Gerry's consultancy (Service Design and Design Research) https://humana.design/

                ________________________
                BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

                → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
                https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
                → Discover & Connect with others https://www.thisishcd.com/directory
                → Claim partner discounts https://www.thisishcd.com/partners
                Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
                ________________________

                All episodes have been produced by This is Podcasting. 



                39 min

              About This is HCD: Human-Centred Design, UX & Service Design

              From the publisher's feed

              Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations.

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