This is HCD: Human-Centred Design, UX & Service Design

This is HCD: Human-Centred Design, UX & Service Design

By Gerry ScullionBusinessArtsDesignManagement
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This is HCD: Human-Centred Design, UX & Service Design episodes

  • Introducing This is HCD (Spotify Trailer)

    SPONSORED ADS
    The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

    *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
    ________________________

    This podcast has been producing content since 2017, and as we rapidly approach our 1-millionth download, I am so proud of the back catalogue that we have available that includes conversations that cover topics like service design, ethical design, trauma informed design, facilitation, embedding design, working within complexity and so much more. Human Centered Design is often spoken about in terms of a method and/or process.

    This podcast challenges that, and ensure that as a listener we broaden knowledge and of course, the most important factor in anything that we do as change-makers - the mindset.

    Check out our website, where we offer Coaching Programmes, On-Demand Learning opportunities and access to over 300 hours of free podcast episodes.


    Creators & Guests

    • Gerry Scullion - Host
    • Stef Murphy - Producer

      • ________________________
      BRING THIS IS HCD INTO YOUR ORGANISATION

      → Train my organisation https://www.thisishcd.com/training
      → Video Courses https://www.thisishcd.com/courses
      → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
      → Gerry's consultancy (Service Design and Design Research) https://humana.design/

      ________________________
      BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

      → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
      https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
      → Discover & Connect with others https://www.thisishcd.com/directory
      → Claim partner discounts https://www.thisishcd.com/partners
      Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
      ________________________

      All episodes have been produced by This is Podcasting. 


      2 min
    • Sarah Clearwater ‘The Intersection of Design and Leadership: Navigating the Journey’
      Today on the show I speak with Sarah Clearwater about a Design Leadership white paper that she instigated and curated, speaking to many people across various organisations. Sarah's based in New Zealand, and I drill deeper into the background of the paper.
      Website: https://www.sarahclearwater.com/
      LinkedIn: https://www.linkedin.com/in/sarahclearwater/?originalSubdomain=nz
      This is HCD Links
      Coaching and Mentoring
      https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers
      Video Courses
      Service Design : https://www.thisishcd.com/courses/video-on-demand-introduction-to-human-centered-service-design-using-journey-mapping
      Visualisation Methods for Change Makers: https://www.thisishcd.com/courses/visualisation-methods-for-change-makers
      Service Blueprint Essentials: https://www.thisishcd.com/courses/service-blueprint-essentials
      Journey Mapping Fundamentals: https://www.thisishcd.com/courses/journey-mapping-fundamentals
      Stakeholder Mapping Essentials: https://www.thisishcd.com/courses/stakeholder-mapping-essentials
      Become a Patron (Ad-Free Stream)
      https://www.thisishcd.com/become-a-patron
      Join our newsletter
      https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd
      Free email guides
      7 Days of Awesome Journey Map Tips: https://www.thisishcd.com/landing/7-day-killer-journey-mapping-tips
      Our partner links
      Webflow is our web partner
      https://webflow.grsm.io/o6ox60tdryl2
      Descript powers out production
      https://www.descript.com/?lmref=eXj7zA
      CastUp edits our shows
      http://app.usecastup.com/podcaster-school
      I prepare notes with Speechify
      https://share.speechify.com/mzuLDOo
      All music on this podcast is from our pro level Artist account - and we love them for it!
      https://artlist.io/Gerry-292475
      Learn more about your ad choices. Visit megaphone.fm/adchoices
      53 min
    • Florian Bailey 'Service Design Secrets: Elevating Michelin Dining'
      Earlier this year, I attended a conference in Nuremberg called Teaming with AI, run by my good friends, Markus Edgar Hormess, Adam Lawrence from WorlPlayExperience and also today’s guest, Florian Bailey.
      The day before the event, myself and Florian spent some time together and hung out and explored the office where he was based. In passing, Florian mentioned he also was co-founder of Etz a 2-Star Michelin restaurant. I actually thought he was joking, but no, one of his businesses was the most incredible restaurant. The reason why I thought he was joking was, I’ve watched those documentaries on how demanding these types of restaurants can be - and I knew Florian was already super busy with his User Centered Strategy business, Nurenberg Festival etc
      The next day, at the event, Etz provided all the food. The food was extremely special but that wasn’t the bit that I was most interested in. I was interested in the journey that Florian and his co-founder went on to get to this point. I mentioned that I had walked around the office space, well this is the same space that Markus and Adam use for their amazing This is Service Design Doing workshops from time to time. But it’s also the same space that Florian used to test the prototype for the restaurant - where was the line of visibility, the line of interaction. I wanted to drill a little deeper into these areas and learn more about that journey, what worked, what didn’t work.
      So if you’re looking for an awesome example of a world-class business that utilises service design methods - look no further.
      https://etzrestaurant.com/
      https://www.linkedin.com/in/florian-bailey-b301512
      This is HCD Links
      Coaching and Mentoring
      https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers
      Video Courses
      Service Design : https://www.thisishcd.com/courses/video-on-demand-introduction-to-human-centered-service-design-using-journey-mapping
      Visualisation Methods for Change Makers: https://www.thisishcd.com/courses/visualisation-methods-for-change-makers
      Service Blueprint Essentials: https://www.thisishcd.com/courses/service-blueprint-essentials
      Journey Mapping Fundamentals: https://www.thisishcd.com/courses/journey-mapping-fundamentals
      Stakeholder Mapping Essentials: https://www.thisishcd.com/courses/stakeholder-mapping-essentials
      Become a Patron (Ad-Free Stream)
      https://www.thisishcd.com/become-a-patron
      Join our newsletter
      https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd
      Free email guides
      7 Days of Awesome Journey Map Tips: https://www.thisishcd.com/landing/7-day-killer-journey-mapping-tips
      Our partner links
      Webflow is our web partner
      https://webflow.grsm.io/o6ox60tdryl2
      Descript powers out production
      https://www.descript.com/?lmref=eXj7zA
      CastUp edits our shows
      http://app.usecastup.com/podcaster-school
      I prepare notes with Speechify
      https://share.speechify.com/mzuLDOo
      All music on this podcast is from our pro level Artist account - and we love them for it!
      https://artlist.io/Gerry-292475
      Learn more about your ad choices. Visit megaphone.fm/adchoices
      1 hr 1 min
    • Neil Theise ‘Navigating Complexity'

      SPONSORED ADS
      The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

      *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
      ________________________

      Earlier this year, I read an article by one of my heroes, The Edge of U2 in The Guardian. The first item in his list of culture highlights, was the book of today's podcast guest, Neil Theise. Like me, The Edge managed to get an early copy of the book from Neil’s awesome publicist in New York, Nicole Dewey and he too joined the fan club for Notes on Complexity.

      I have become captivated about many of the leading authors on complexity, and was thrilled when Neil agreed to record with me, his first from within the Design world. I’ve been researching complexity for several months, and unpacking what we can take away from decades of research by leaders in the field. How can we apply this level of thinking into our day to day work as change-makers.

      This conversation is one that I will look back on an cherish, but also cringe at times, as I ask some pretty naive questions. My goal here with many of the podcasts, is sometimes to ask the questions that hopefully can open up channels for many, so as you can probably tell by this stage, I’m not afraid of asking for the sake of clarity.

      If you can, get your hands on this book. It’s stunning. It’s carefully created and really has opened my mind to new worlds that I am excited to continue to explore.

      • https://www.neiltheiseofficial.com/
      • https://www.linkedin.com/in/neil-theise-63087330/

      Creators & Guests

      • Gerry Scullion - Host
      • Stef Murphy - Producer

        • ________________________
        BRING THIS IS HCD INTO YOUR ORGANISATION

        → Train my organisation https://www.thisishcd.com/training
        → Video Courses https://www.thisishcd.com/courses
        → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
        → Gerry's consultancy (Service Design and Design Research) https://humana.design/

        ________________________
        BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

        → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
        https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
        → Discover & Connect with others https://www.thisishcd.com/directory
        → Claim partner discounts https://www.thisishcd.com/partners
        Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
        ________________________

        All episodes have been produced by This is Podcasting. 



        1 hr 5 min
      • Heather Hansen ‘Unmuted: Breaking Language Barriers and Redefining Communication in Organizations’
        Hello and welcome to another episode of This is HCD. I'm delighted to have you with me for another cracking episode this time with Heather Hansen.. author of the book Unmuted a fantastic book for anyone practicing their craft in organisations who strive to improve comprehension, understanding and better and more effective use of language.
        As many of you will probably know, my name is Gerry Scullion and I'm a service designer based in Ireland. I offer service design training, user experience design training and also my Visualisation Methods for Change Makers course on my website and offer this in house for businesses. So if you're in an organisation and looking for training, please get in touch with me.
        So let me tell you about Heather.
        Heather is based in Singapore where they run Global Speech Academy, an organisation focussed on improving the quality of communication across the departments and teams. We chat in great detail about language bias. Heather comes from the US and we speak about all of that jargon that permeates the tech business such as “ping me” or “circle back” - where this comes from what and not only what under pins it but also the affect this has on a day to day basis. It’s exclusionary and exclusive.
        Link: https://globalspeechacademy.com/about/heather-hansen/
        LinkedIn: https://www.linkedin.com/in/hansenheather
        This is HCD Links
        Coaching and Mentoring
        https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers
        Video Courses
        Service Design : https://www.thisishcd.com/courses/video-on-demand-introduction-to-human-centered-service-design-using-journey-mapping
        Visualisation Methods for Change Makers: https://www.thisishcd.com/courses/visualisation-methods-for-change-makers
        Service Blueprint Essentials: https://www.thisishcd.com/courses/service-blueprint-essentials
        Journey Mapping Fundamentals: https://www.thisishcd.com/courses/journey-mapping-fundamentals
        Stakeholder Mapping Essentials: https://www.thisishcd.com/courses/stakeholder-mapping-essentials
        Become a Patron (Ad-Free Stream)
        https://www.thisishcd.com/become-a-patron
        Join our newsletter
        https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd
        Free email guides
        7 Days of Awesome Journey Map Tips: https://www.thisishcd.com/landing/7-day-killer-journey-mapping-tips
        Our partner links
        Webflow is our web partner
        https://webflow.grsm.io/o6ox60tdryl2
        Descript powers out production
        https://www.descript.com/?lmref=eXj7zA
        CastUp edits our shows
        http://app.usecastup.com/podcaster-school
        I prepare notes with Speechify
        https://share.speechify.com/mzuLDOo
        All music on this podcast is from our pro level Artist account - and we love them for it!
        https://artlist.io/Gerry-292475
        39 min
      • Introducing This is HCD (Spotify Trailer)
        It’s great to have you here with us on the human centered design podcast. My name is Gerry Scullion, and I am the founder of the Network and Community that is run out of www.thisishcd.com
        This podcast has been producing content since 2017, and as we rapidly approach our 1-millionth download, I am so proud of the back catalogue that we have available that includes conversations that cover topics like service design, ethical design, trauma informed design, facilitation, embedding design, working within complexity and so much more. Human Centered Design is often spoken about in terms of a method and/or process.
        This podcast challenges that, and ensure that as a listener we broaden knowledge and of course, the most important factor in anything that we do as change-makers - the mindset.
        Check out our website, where we offer Coaching Programmes, On-Demand Learning opportunities and access to over 300 hours of free podcast episodes.
        Coaching and Mentoring
        https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers
        Video Courses
        Service Design : https://www.thisishcd.com/courses/video-on-demand-introduction-to-human-centered-service-design-using-journey-mapping
        Visualisation Methods for Change Makers: https://www.thisishcd.com/courses/visualisation-methods-for-change-makers
        Service Blueprint Essentials: https://www.thisishcd.com/courses/service-blueprint-essentials
        Journey Mapping Fundamentals: https://www.thisishcd.com/courses/journey-mapping-fundamentals
        Stakeholder Mapping Essentials: https://www.thisishcd.com/courses/stakeholder-mapping-essentials
        2 min
      • Sarah Clearwater ‘The Intersection of Design and Leadership: Navigating the Journey’

        SPONSORED ADS
        The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

        *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
        ________________________

        Today on the show I speak with Sarah Clearwater about a Design Leadership white paper that she instigated and curated, speaking to many people across various organisations. Sarah's based in New Zealand, and I drill deeper into the background of the paper.

        Website: https://www.sarahclearwater.com/

        LinkedIn: https://www.linkedin.com/in/sarahclearwater/?originalSubdomain=nz

        Creators & Guests

        • Gerry Scullion - Host
        • Stef Murphy - Producer

          • ________________________
          BRING THIS IS HCD INTO YOUR ORGANISATION

          → Train my organisation https://www.thisishcd.com/training
          → Video Courses https://www.thisishcd.com/courses
          → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
          → Gerry's consultancy (Service Design and Design Research) https://humana.design/

          ________________________
          BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

          → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
          https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
          → Discover & Connect with others https://www.thisishcd.com/directory
          → Claim partner discounts https://www.thisishcd.com/partners
          Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
          ________________________

          All episodes have been produced by This is Podcasting. 


          52 min
        • Florian Bailey 'Service Design Secrets: Elevating Michelin Dining'

          SPONSORED ADS
          The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

          *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
          ________________________

          Earlier this year, I attended a conference in Nuremberg called Teaming with AI, run by my good friends, Markus Edgar Hormess, Adam Lawrence from WorlPlayExperience and also today’s guest, Florian Bailey.

          The day before the event, myself and Florian spent some time together and hung out and explored the office where he was based. In passing, Florian mentioned he also was co-founder of Etz a 2-Star Michelin restaurant. I actually thought he was joking, but no, one of his businesses was the most incredible restaurant. The reason why I thought he was joking was, I’ve watched those documentaries on how demanding these types of restaurants can be - and I knew Florian was already super busy with his User Centered Strategy business, Nurenberg Festival etc

          The next day, at the event, Etz provided all the food. The food was extremely special but that wasn’t the bit that I was most interested in. I was interested in the journey that Florian and his co-founder went on to get to this point. I mentioned that I had walked around the office space, well this is the same space that Markus and Adam use for their amazing This is Service Design Doing workshops from time to time. But it’s also the same space that Florian used to test the prototype for the restaurant - where was the line of visibility, the line of interaction. I wanted to drill a little deeper into these areas and learn more about that journey, what worked, what didn’t work.

          So if you’re looking for an awesome example of a world-class business that utilises service design methods - look no further.

          • https://etzrestaurant.com/
          • https://www.linkedin.com/in/florian-bailey-b301512

          Creators & Guests

          • Gerry Scullion - Host
          • Stef Murphy - Producer

            • ________________________
            BRING THIS IS HCD INTO YOUR ORGANISATION

            → Train my organisation https://www.thisishcd.com/training
            → Video Courses https://www.thisishcd.com/courses
            → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
            → Gerry's consultancy (Service Design and Design Research) https://humana.design/

            ________________________
            BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

            → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
            https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
            → Discover & Connect with others https://www.thisishcd.com/directory
            → Claim partner discounts https://www.thisishcd.com/partners
            Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
            ________________________

            All episodes have been produced by This is Podcasting. 


            59 min
          • Neil Theise ‘Navigating Complexity'
            Earlier this year, I read an article by one of my heroes, The Edge of U2 in The Guardian. The first item in his list of culture highlights, was the book of today's podcast guest, Neil Theise. Like me, The Edge managed to get an early copy of the book from Neil’s awesome publicist in New York, Nicole Dewey and he too joined the fan club for Notes on Complexity.
            I have become captivated about many of the leading authors on complexity, and was thrilled when Neil agreed to record with me, his first from within the Design world. I’ve been researching complexity for several months, and unpacking what we can take away from decades of research by leaders in the field. How can we apply this level of thinking into our day to day work as change-makers.
            This conversation is one that I will look back on an cherish, but also cringe at times, as I ask some pretty naive questions. My goal here with many of the podcasts, is sometimes to ask the questions that hopefully can open up channels for many, so as you can probably tell by this stage, I’m not afraid of asking for the sake of clarity.
            If you can, get your hands on this book. It’s stunning. It’s carefully created and really has opened my mind to new worlds that I am excited to continue to explore.
            https://www.neiltheiseofficial.com/
            https://www.spiegelandgrau.com/notes-on-complexity
            https://www.linkedin.com/in/neil-theise-63087330/
            This is HCD Links
            Coaching and Mentoring
            https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers
            Video Courses
            Service Design : https://www.thisishcd.com/courses/video-on-demand-introduction-to-human-centered-service-design-using-journey-mapping
            Visualisation Methods for Change Makers: https://www.thisishcd.com/courses/visualisation-methods-for-change-makers
            Service Blueprint Essentials: https://www.thisishcd.com/courses/service-blueprint-essentials
            Journey Mapping Fundamentals: https://www.thisishcd.com/courses/journey-mapping-fundamentals
            Stakeholder Mapping Essentials: https://www.thisishcd.com/courses/stakeholder-mapping-essentials
            Become a Patron (Ad-Free Stream)
            https://www.thisishcd.com/become-a-patron
            Join our newsletter
            https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd
            Free email guides
            7 Days of Awesome Journey Map Tips: https://www.thisishcd.com/landing/7-day-killer-journey-mapping-tips
            Our partner links
            Webflow is our web partner
            https://webflow.grsm.io/o6ox60tdryl2
            Descript powers out production
            https://www.descript.com/?lmref=eXj7zA
            CastUp edits our shows
            http://app.usecastup.com/podcaster-school
            I prepare notes with Speechify
            https://share.speechify.com/mzuLDOo
            All music on this podcast is from our pro level Artist account - and we love them for it!
            https://artlist.io/Gerry-292475
            1 hr 5 min
          • Katie O'Donoghue 'Artful Minds: Nurturing Children's Emotional Growth Through Art Therapy'

            SPONSORED ADS
            The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

            *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
            ________________________

            In this episode of the Makers & Doers Podcast, I speak with Katie O'Donoghue, an artist and author of several beautiful children’s books. Katie is an art psychotherapist and is in the process of completing her PhD in Health Psychology in UCL. Katie speaks to me today about the power of introducing art and design to children, and how it can help them process emotions.

            • https://www.katieodonoghueart.com/

            Creators & Guests

            • Gerry Scullion - Host
            • Stef Murphy - Producer

              • ________________________
              BRING THIS IS HCD INTO YOUR ORGANISATION

              → Train my organisation https://www.thisishcd.com/training
              → Video Courses https://www.thisishcd.com/courses
              → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
              → Gerry's consultancy (Service Design and Design Research) https://humana.design/

              ________________________
              BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

              → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
              https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
              → Discover & Connect with others https://www.thisishcd.com/directory
              → Claim partner discounts https://www.thisishcd.com/partners
              Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
              ________________________

              All episodes have been produced by This is Podcasting. 


              45 min

            About This is HCD: Human-Centred Design, UX & Service Design

            From the publisher's feed

            Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations.

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