This is HCD: Human-Centred Design, UX & Service Design

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*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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In this conversation I caught up Justyna Turek, founder of many businesses and based in Sweden. Justyna works most often with Next Agents and Change Pilots in Poland. We speak about the work that they have been focussed on for over a decade, sustainability and design. I wanted to explore how they got into it, as I know there are many people that I coach who are interested in this space, but maybe feel unsure on how to work more in this space. We all know the crisis that we face globally with global warming, so aligning to Earth Centered Design Principles is probably not a massive leap for most of us, but just how would you get started…

Creators & Guests

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BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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In this conversation I caught up Zoe Rose, of Great Question in Australia. We speak about the background and history of design methods, as far back as 1950. Zoe is a well of information on this topic, and proves to be a really fun and enjoyable exploration back in time…

Links

• https://www.linkedin.com/in/zoerose/
• http://greatquestion.com.au/

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

On Manuel Lima’s website, he mentions “a celebrated voice on UX design and data visualization who has spent the past 15 years leading design teams and building cutting-edge digital experiences at companies like Google, Codecademy, Microsoft, Nokia….”. His first three books were breathtakingly beautiful. If you like data and visualisations, then you are more than likely familiar with one or all of his books.

A number of months ago, Manuel sent me an advance of his latest book, The New Designer and it instantly felt different. I could sense a sea change had occurred and in this conversation that you are about to hear, we discuss the reflective process that Manuel took in the creation of this book.

It’s an awesome book - that is perfectly timed. Many of us are questioning our roles in the creation of service that perpetuate social structures and norms. This book is not just for you, but it’s for everyone you know who is on a journey of self-discovery and purpose.

This was a lot of fun to record and hope you enjoy it!

• https://www.mslima.com/
• https://www.linkedin.com/in/mslima

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

In this conversation I caught up Frank Mueller, of Playmobil Pro. Frank is Managing Director of GBI Global Business Innovation in Munich. We speak the incredible kit that I recently bought for the new Makers & Doers School that I have launched, which is a design school for children aged 6-12. We speak about how Playmobil works in the professional organisational capacity to help unlock conversations and visualise complexity.

Click here to watch a video of this episode.

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Pietro Jarre has a doctorate in geotechnical engineering. He’s a specialist in geotechnical and environmental issues on waste rock deposits, mining infrastructures, landfills and brownfields. Since 2015, his focus is on the environmental and social impact of digital technologies. He’s founder of Sloweb association, something I’d highly recommend checking out at slowweb.org. Pietro starts our chat by recounting his early years in mining, leading up to the Los Frailes tailings dam disaster.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

Hey folks, I’m delighted to bring you two exclusive interviews from a very special event that I attended recently in Nuremberg in Germany called Teaming with AI. 

A few weeks ago, as I was driving to Northern Ireland, I mentioned to my wife, about an event my friends Markus Hormess, Adam Lawrence and Florian Bailey were hosting. I didn’t expect to be given a free pass to attend from the family, but it came and I didn’t ask a second time.

I’ve a bit of a love hate relationship with AI. I enjoy reading about, but can foresee some massive transformations that are likely to occur, not in the future, but right here and right now. I hadn’t really sat down and given the impact that much thought other than it was extremely likely. This event gave me the time to pause, connect, reflect and review the changes in macro level detail. 

But back to Design, well I was in a workshop led by our guest today, Steffi Keiffir. She is an independent practiioner and facilitates Design Thinking workshops, Design Sprints etc and has been using AI a lot more than most within their work, and we go deeper into this. Just how they are using, what AI pieces they are using, so if you listen to the entire episode, you’ll get an overview of just how much change is upon us. We used a basic 5-step design process and reviewed how, where and when AI can be applied and what the likely outcomes are.

Quite simply, this is a must listen for anyone on the tools, or anyone within any strategic function in business today.

Let’s get into it.

• https://www.linkedin.com/in/steffikieffer/
• Explore the Conference / https://www.teamingwith.ai/

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

I attended Teaming with AI in Nuremberg recently with two of the most awesome designers that I know, Adam Lawrence and Markus Edgar Hormess of WorkPlayExperience. I caught up with them to discuss the event, what we have learned and where we see the short and medium term impacts of AI on the Design and business processes.

ABOUT THIS IS HCD

Coaching and Mentoring

https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers

Video Courses

Service Design : https://www.thisishcd.com/courses/video-on-demand-introduction-to-human-centered-service-design-using-journey-mapping

Visualisation Methods for Change Makers: https://www.thisishcd.com/courses/visualisation-methods-for-change-makers

Service Blueprint Essentials: https://www.thisishcd.com/courses/service-blueprint-essentials

Journey Mapping Fundamentals: https://www.thisishcd.com/courses/journey-mapping-fundamentals

Stakeholder Mapping Essentials: https://www.thisishcd.com/courses/stakeholder-mapping-essentials

Become a Patron (Ad-Free Stream)

https://www.thisishcd.com/become-a-patron

Join our newsletter

https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd

Free email guides

7 Days of Awesome Journey Map Tips: https://www.thisishcd.com/landing/7-day-killer-journey-mapping-tips

Our partner links

Webflow is our web partner

https://webflow.grsm.io/o6ox60tdryl2

Descript powers out production

https://www.descript.com/?lmref=eXj7zA

CastUp edits our shows

http://app.usecastup.com/podcaster-school

I prepare notes with Speechify

https://share.speechify.com/mzuLDOo

All music on this podcast is from our pro level Artist account - and we love them for it!

https://artlist.io/Gerry-292475

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

In this conversation I caught up Emily Hamilton, Senior Strategic Designer at Paper Giant in Australia. We speak about a project that Emily worked on recently that was related to recidivism and working with people who recently left a Justice facility. We speak about the project in detail, the methods used and outcomes achieved. Emily’s awesome, I know you will love this conversation.

Learn more: https://www.papergiant.net/work

Connect with Emily: https://www.linkedin.com/in/emily-hamilton-7a669094/?originalSubdomain=au

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

In this conversation I caught up with the second part to my conversation with Scott Jenson to explore how Designer can actively get more involved with the free and open source software movement. We speak more about why this is of such an interest to Scott, and he gives his awesome advice to others on how they can get involved.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting. 

SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________

A number of months ago, I was researching for my keynote in Scotland in June this year, and I stumbled across the work of Superdot studio in Switzerland. I was blown away by all the amazing work that they had done and was thrilled to see that they were in the process of publishing their book, Visualising Complexity - A Modular Information Handbook. I purchased it and from the moment it arrived on my desk, it has not been too far away. I show it to people on Zoom calls and any of the trainings that I have been doing. I have recommended it to many of my peers. I feel so lucky to have this podcast, as it allows me to reach out to people I truly respect and connect with them over a conversation, and I did just that with this book.

Creators & Guests

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION

→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/

________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________

All episodes have been produced by This is Podcasting.