From hot pink power suits to pandemic pivots, Suzi McCoy and Katie Dubow have built more than a PR firm—they've grown a legacy. As the mother-daughter team behind Garden Media Group, they've transformed the green industry while redefining what it means to lead boldly and work across generations. Suzi turned a firing in the '80s into the launch of a scrappy PR agency, standing out in male-dominated rooms with fearless branding and a results-first mindset. Years later, Katie returned from New York with fresh vision and digital savvy, blending innovation with her mother's hard-earned wisdom to lead the business into a thriving international presence. Beyond business, Suzi champions Impact 100, a women-powered nonprofit funding transformative community projects. Together, they share timeless lessons: embrace change, guard your values, and never be afraid to take up space in the room. About Suzi McCoy Shriner and Katie McCoy Dubow
Katie Dubow is president of Garden Media Group, a second-generation women-owned and run public relations firm specializing in the green industry. Author of the annual Garden Trends Report, Dubow presents the report worldwide – from Italy to Chicago.
Dubow is also a guest host on QVC for Cottage Farms, judge at the Philadelphia Flower Show, the inaugural recipient of the Emergent Communicator Award from GardenComm, serving her third term on the board of the Pennsylvania Landscape and Nursery Association, and a member of the Forty Under 40 from Greenhouse Product News.
Follow along @KatieGMG and on Facebook at KatieGardenGirl
Suzi McCoy is a trailblazer in the green industry and the founder of Garden Media Group, the top public relations firm serving the lawn, garden, and outdoor living space. For more than 35 years, she shaped the branding behind some of horticulture's most iconic names—like The Knock Out® Rose, Endless Summer® hydrangeas, and the O2 for You® campaign promoting the benefits of houseplants. Her firm represented industry leaders including Home Depot Garden Club, terrain by Urban Outfitters, and Costa Farms.
A longtime thought leader, Suzi authored articles, spoke on countless stages, and launched the Garden Trends Report®, one of the most anticipated annual reports in the industry.
Now retired, Suzi devotes her energy to philanthropy through Impact 100 Indian River County, a collective giving nonprofit of nearly 500 women. She served as president, vice president, and membership chair, and continues to lead as past president.
This episode is produced by Missing Link—a Latina-owned, strategy-driven, cratively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
