Sign up to save your podcasts
Or
Share This is Marketing Podcast
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
This is Marketing Podcast
This is Marketing Podcast episodes
- Social Media Strategy – Dark Social – DMT#30Dark social media isn’t a reference to Star Wars, it’s a reference to communication and marketing that happens on the private channels of social media. The original dark social digital format was email, but now it’s used every day by apps like Snapchat, Facebook, Twitter and on and on.7 min
- Social Media Strategy – Snapchat Analytics – Daily Marketing Tip #29
Snapchat is a great platform to engage your audience on a daily basis. Knowing the how the platform works is one thing, but understanding the data and analytics behind it, and how to implement those numbers back into your Snapchat strategy is another. In today’s This is Marketing Daily Tip, I talk about how you can engage your audience more, build a daily strategy and use geofilter’s to expand your brands footprint.
11 min - Social Media Strategy – Snapchat Analytics – Daily Marketing Tip #29Snapchat is a great platform to engage your audience on a daily basis. Knowing the how the platform works is one thing, but understanding the data and analytics behind it, and how to implement those numbers back into your Snapchat strategy is another. In today’s This is Marketing Daily Tip, I talk about how you […]11 min
- Startup Marketing – Part 2: 6 Months Post Launch
FoodECrave.com launched 6 months ago, and in this episode of the This is Marketing Podcast, I discuss the data from those 6 months, the lessons we learned as a startup, and how we are positioning the business moving forward.
22 min - Startup Marketing – Part 2: 6 Months Post LaunchFoodECrave.com launched 6 months ago, and in this episode of the This is Marketing Podcast, I discuss the data from those 6 months, the lessons we learned as a startup, and how we are positioning the business moving forward.22 min
- Email Marketing – Branding Your Emails – Daily Marketing Tip #28
Like everything with your business, branding should be a integrated part of your email marketing. Fonts, logos, color schemes and even tone and voice represent your brand. While email may not seem like it’s an advertising medium, it can be if done correctly. It today’s This is Marketing Daily Tip, I talk about the importance of having your brand person or creative director set up the design of your email campaigns so that your content writers can easily put them together for your audience. Branding should touch every piece of your business.
6 min - Email Marketing – Branding Your Emails – Daily Marketing Tip #28Like everything with your business, branding should be a integrated part of your email marketing. Fonts, logos, color schemes and even tone and voice represent your brand. While email may not seem like it’s an advertising medium, it can be if done correctly. It today’s This is Marketing Daily Tip, I talk about the importance […]6 min
- Email Marketing – Segmenting Subscriber Lists – Daily Marketing Tip #27
Segmenting email subscribers may be one of the hidden tricks of email marketing that most businesses overlook. If you have the ability to break down your users by the content they engage with the most, you will have higher engagement rates on the content that you send to them. In today’s This is Marketing Podcast, I break down some ideas about building segments, and testing content that will yield higher engagement rates.
8 min - Email Marketing – Segmenting Subscriber Lists – Daily Marketing Tip #27Segmenting email subscribers may be one of the hidden tricks of email marketing that most businesses overlook. If you have the ability to break down your users by the content they engage with the most, you will have higher engagement rates on the content that you send to them. In today’s This is Marketing Podcast, […]8 min
- Email Marketing – A/B Testing and Perfecting Content – Daily Marketing Tip #26
A/B testing is a vital part of email marketing. Being able to find the best subject lines and content for your email content will yield higher engagement and conversion rates on your overall campaigns. In today’s This is Marketing daily tip, I walk through how to A/B test emails for both subject lines and content.
10 min
About This is Marketing Podcast
From the publisher's feed
Ross Morrone is a lifelong marketer, educator, and strategist with a passion for helping others understand the 'why' behind great marketing. With two decades of hands-on experience across higher…
education, consulting, and digital marketing, Ross brings a unique mix of practical insights and storytelling into every episode of the This is Marketing Podcast.