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This is Marketing Podcast
This is Marketing Podcast episodes
- Email Marketing – A/B Testing and Perfecting Content – Daily Marketing Tip #26A/B testing is a vital part of email marketing. Being able to find the best subject lines and content for your email content will yield higher engagement and conversion rates on your overall campaigns. In today’s This is Marketing daily tip, I walk through how to A/B test emails for both subject lines and content.10 min
- Email Marketing – Choosing the Right Platform – Daily Marketing Tip #25
Email programs are a dime a dozen. But which is right for your business comes down to understanding which one will best support the call to actions and conversions of your email strategy. Today’s This is Marketing tip talks about choosing the right platform, and some questions to ask of the platform before you make that decision.
8 min - Email Marketing – Choosing the Right Platform – Daily Marketing Tip #25Email programs are a dime a dozen. But which is right for your business comes down to understanding which one will best support the call to actions and conversions of your email strategy. Today’s This is Marketing tip talks about choosing the right platform, and some questions to ask of the platform before you make […]8 min
- Email Marketing – How to Build Your List – Daily Marketing Tip #24
Slow building your email list can make for highly effective email campaigns. In today’s This is Marketing daily tip, I talk about how to integrate email subscriptions into your social media channels and website.
7 min - Email Marketing – How to Build Your List – Daily Marketing Tip #24Slow building your email list can make for highly effective email campaigns. In today’s This is Marketing daily tip, I talk about how to integrate email subscriptions into your social media channels and website.7 min
- The State of Twitter and Your Business
Twitter is at a crossroads right now. It desperately needs to reinvent some parts of its platform or it may fall victim to the advancement of other platforms. The big question is: How will your business keep up, adapt or abandon ship? In this episode of the This is Marketing podcast I discuss some ideas and give a little advice to keep Twitter in your back marketing pocket and how to be ready for any big changes on the horizon.
16 min - The State of Twitter and Your BusinessTwitter is at a crossroads right now. It desperately needs to reinvent some parts of its platform or it may fall victim to the advancement of other platforms. The big question is: How will your business keep up, adapt or abandon ship? In this episode of the This is Marketing podcast I discuss some ideas […]16 min
- Buying Social Media Ads – Daily Marketing Tip #23
Social media ad buying is the last piece to your advertising and media buying strategy. How does it accompany all the other marketing purchases you are making, and how are your driving conversions?
5 min - Buying Social Media Ads – Daily Marketing Tip #23Social media ad buying is the last piece to your advertising and media buying strategy. How does it accompany all the other marketing purchases you are making, and how are your driving conversions?5 min
- Buying TV and Cable Ads – Daily Marketing Tip #22
If your audience is the 30 and above range, TV and Cable is a perfect spot to place advertising. Even in the age of Hulu, Netflix and DVR – commercials are seen by millions. Those that want to watch a live event, or catch their favorite episode of Walking Dead, will do so in real-time. This episode discussed some thoughts and ideas when buying TV media.
4 min
About This is Marketing Podcast
From the publisher's feed
Ross Morrone is a lifelong marketer, educator, and strategist with a passion for helping others understand the 'why' behind great marketing. With two decades of hands-on experience across higher…
education, consulting, and digital marketing, Ross brings a unique mix of practical insights and storytelling into every episode of the This is Marketing Podcast.