A/B testing is a vital part of email marketing. Being able to find the best subject lines and content for your email content will yield higher engagement and conversion rates on your overall campaigns. In today’s This is Marketing daily tip, I walk through how to A/B test emails for both subject lines and content.

Email programs are a dime a dozen. But which is right for your business comes down to understanding which one will best support the call to actions and conversions of your email strategy. Today’s This is Marketing tip talks about choosing the right platform, and some questions to ask of the platform before you make that decision.

Slow building your email list can make for highly effective email campaigns. In today’s This is Marketing daily tip, I talk about how to integrate email subscriptions into your social media channels and website.

Twitter is at a crossroads right now. It desperately needs to reinvent some parts of its platform or it may fall victim to the advancement of other platforms. The big question is: How will your business keep up, adapt or abandon ship? In this episode of the This is Marketing podcast I discuss some ideas and give a little advice to keep Twitter in your back marketing pocket and how to be ready for any big changes on the horizon.

Social media ad buying is the last piece to your advertising and media buying strategy. How does it accompany all the other marketing purchases you are making, and how are your driving conversions?