This is Marketing Podcast

Outdoor media, although traditional – and not my favorite, can really help to lift your brand. However, you don’t have to break the marketing budget bank to find good deals when buying billboards. In this daily tip, I explain how you can negotiate lower rates and improve rotations and ultimately, your marketing strategy.

Buying print media is about a lot more than just distribution numbers. Knowing the right questions to ask the sales rep will mean higher ROI once you pull the trigger. Don’t be fooled by impression data or sales estimates. Ask about audiences and content to find your niche publication.

Media buying can be as easy or as complicated as your want. The biggest question I always get is how do I know where to buy media? Ask yourself the following questions, and the answer becomes more clear: Who is my audience? Where is the placement? What is the purpose?

One content strategy for social media platforms is to tap into social media influencers. These are users on social platforms that have a lot of follower, but as I discuss, I caution that more followers doesn’t always mean more engagement.

In addition to finding the right person that can produce video for your social media platforms, just as important is finding a good editor and writer. As we continue the social media team building today, I talk about finding a good writer, and why it’s so important for the success of your strategy.