This is Marketing Podcast

Building a social media team means choosing the right type of people to create and manage content for your platforms. The trick is to find people that are already comfortable in those spaces and for me, finding someone that can produce a video on a mobile device.

Not all social media channels are a perfect match for all businesses. It’s about how you execute your content strategy, and how your audience engages with you.

Building your social media audience takes time, good content and patience. Sure, you can buy your audience, throw a lot of money at increasing the number of likes that you have, but the most important factor of that audience is engagement. What is the percent of that audience that reacts to your posts, engages with you and ultimately converts. Today’s tip talks about building your audiences the right way.

Conversions and goals. What’s the difference? Today’s tip is how to define the difference between goal’s and conversations. I like to define goals as hard sells. When someone purchases from us. It’s the end point for our funnel. A subscription. A download. Conversations are soft points along the way. Clicking to a webpage, reading a blog. A conversion may even be a starting point for a marketing program.